You want to start selling on your website, but how do you start? PayPal offers several products that help you create the payment experience that's right for your business.
This presentation describes what you need to start getting paid online. You'll also learn about the products PayPal offers to help you accept credit cards, debit cards, PayPal, and Bill Me Later payments on your website--from Express Checkout and PayPal Payments Standard to PayPal Payments Advanced, PayPal Payments Pro, and the Payflow gateway.
2. AGENDA
OVERVIEW
• Why we’re repositioning
• What you need to get paid
ALL-IN-ONE SOLUTIONS
• The new lineup
• Product positioning
NEXT STEPS
• What we announced
• What to do
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4. PAYMENTS PRIMER
WHAT YOU NEED TO GET PAID ONLINE
To accept credit cards online, you need an Internet Merchant Account
(IMA) and a payment gateway:
All-in-one approach – IMA + Gateway
get both from a single vendor “All-in-one” payment processing from a
single vendor
Mix-and-match
IMA Gateway
approach – you
already have an IMA IMA from a bank Gateway from
another vendor
To accept alternate payment
Alternate Payment Methods
methods, like PayPal, you need
simple solutions
UNDERSTANDING THIS FRAMEWORK HELPS CLARIFY HOW
PAYPAL PRODUCTS MEET YOUR NEEDS
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5. PAYPAL ONLINE CHECKOUT SOLUTIONS
Business All-in-one payment Mix-and-match Accept PayPal as an
needs processing approach alternative payment
Use PayPal to accept and Use PayPal’s gateway and method
process credit cards, PayPal, your own merchant account to Add the Express Checkout
and Bill Me Later® payments. process credit cards, PayPal, button to let customers pay
and Bill Me Later payments. with their PayPal account.
PayPal PAYPAL PAYMENTS PAYFLOW LINK EXPRESS CHECKOUT
products that • STANDARD PAYFLOW PRO
meet these • ADVANCED
needs • PRO
THE ALL-IN-ONE LINEUP FROM PAYPAL HAS BEEN REVISED TO BETTER
MEET YOUR NEEDS
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6. WHY PAYPAL ONLINE CHECKOUT
SOLUTIONS?
With PayPal online checkout solutions you can:
• Accept credit cards and PayPal
• Give customers more ways to pay
• Help boost sales by adding PayPal
• Help keep customer information secure
• Add capabilities as your business grows
• Simplify financial management
• Get paid anytime, anywhere
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8. ALL-IN-ONE SOLUTIONS
PayPal’s all-in-one payment solutions let you choose the customization and checkout
options that are right for your business.
*
* To help merchants simplify PCI compliance, the Transparent Redirect feature must be enabled. Check with your shopping cart provider to determine if they support this feature.
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9. GROWING WITH BUSINESSES
PayPal online checkout products provide an array of functionality for
businesses of all sizes.
What kind of Just starting out Established SMB
merchant are you?
-or-
Looking to grow
your business
Solution for you PayPal Payments PayPal Payments PayPal Payments
Standard Advanced Pro
Key benefits • Customers checkout on • Customers check out on • Customers check out on
PayPal.com, an your website your website
experience they know well • Simplified PCI compliance • Full checkout
• Start right away management customization
• Simplified PCI compliance • Cost effective with easy • Simplified PCI compliance
management setup (if using cart) management
• Cost effective with easy • Flexible customization • Flexibility to Bring Your
setup (if using cart) options Own Bank (BYOB)*
*PayPal’s gateway solutions give businesses the flexibility to offer PayPal as a payment option and special financing through Bill Me Later.
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10. PAYPAL PAYMENTS STANDARD
PayPal Payments Standard is the easiest way to securely accept credit card
and PayPal payments online.
• No credit application
• No setup or monthly fees
• Buyers don’t need a PayPal account
• Easy to set up – no advanced programming required
• Simplified compliance
• Compatible with most shopping carts
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11. HOW IT WORKS
Step 1 Step 2
Customers are ready to pay with a credit They are redirected to the PayPal site to review
card or PayPal, and confirm the order. their purchase details and payment confirmation.
Step 3 Step 4
They return to your website. You get paid. (The fun part.)
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12. HOW IT WORKS
Step 1
Customers are ready to pay with a credit card or PayPal, and confirm
the order.
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13. HOW IT WORKS
Step 2
They are redirected to the PayPal site to review their purchase details
and payment confirmation.
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14. HOW IT WORKS
Step 3
They return to your website.
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15. HOW IT WORKS
Step 4
You get paid. (The fun part.)
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16. PAYPAL PAYMENTS ADVANCED
Create a flexible, professional checkout that lets customers pay by credit card
or debit card without ever leaving your website.
• No long-term contracts
• No setup or cancellation fees
• Customers check out on your
website
• Flexible checkout pages
match your look and feel
• Simplified PCI compliance
• Compatible with popular
shopping carts
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17. HOW IT WORKS
Step 1 Step 2
Customers enter their shipping details. They enter their credit card details on your
checkout page.
Step 3 Step 4
The payment is processed in seconds You get paid. (The fun part.)
behind the scenes.
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18. HOW IT WORKS
Step 1
Customers enter their shipping details.
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19. HOW IT WORKS
Step 2
They enter their credit card details on your checkout page.
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20. HOW IT WORKS
Step 3
The payment is processed in seconds behind the scenes.
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21. HOW IT WORKS
Step 4
You get paid. (The fun part.)
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22. PAYPAL PAYMENTS PRO
Create the checkout experience that’s right for your customers –
everything from look and feel to back-end integration.
• No long-term contracts or setup fees
• Completely customizable checkout
• Keep customers on your website
• Compatible with popular shopping carts
• Simplified PCI compliance*
• Includes Virtual Terminal
*Requires the Transparent Redirect feature.
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23. HOW IT WORKS
Step 1 Step 2
Customers enter their billing and shipping They enter their credit card details on your
details, then select their payment method. checkout page and confirm the order.
Step 3 Step 4
The payment is processed. You get paid. (The fun part.)
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24. HOW IT WORKS
Step 1
Customers enter their billing and shipping details, then select their
payment method.
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25. HOW IT WORKS
Step 2
They enter their credit card details on your checkout page and confirm
the order.
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26. HOW IT WORKS
Step 3
The payment is processed.
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27. HOW IT WORKS
Step 4
You get paid. (The fun part.)
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29. WHAT WE ANNOUNCED
PayPal Heretm
Global mobile payment solution that helps small
business owners accept almost any form of
payment.
• Accept PayPal, credit and debit cards, scan
checks (U.S. only), and issue invoices
• Customers don’t need a PayPal account
• Free app and card reader
Learn more
PayPal Payments
A single solution (with several free features) that helps you get paid online and offline.
• Online payments (new checkout lineup)
• Consumer Financing (Bill Me Later®)
• In-person, offline payments (PayPal Here)
• Invoicing (PayPal Invoicing)
• Mobile Solutions
• Debit Card (PayPal Business Debit MasterCard®)
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30. PAYPAL PAYMENTS: A SINGLE PRODUCT
WITH SEVERAL FREE FEATURES
One easy solution for all your payments
Sign up for PayPal Payments and get paid however you do business.
“Having a one-stop shop offering
• Accept credit cards and PayPal on your
website options and flexibility makes it
• Swipe credit cards and scan checks (US easier for me. I get a full range of
only) for in-person payments features that I can use now or at
• Email your invoices for fast payment some point down the road.”
• Create a mobile-friendly checkout – Owner of small architecture firm
experience
• Get a PayPal Business Debit
MasterCard with 1% cash back on
eligible purchases*
HOWEVER YOU DO BUSINESS, PAYPAL GETS YOU PAID.
*Requires enrollment. Cash back applies to signed transactions only.
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32. COOL NEW FEATURES
All PayPal Payments solutions come with access to innovative features:
Online Checkout
PayPal Payments tiers (Standard, Advanced, Pro) provide
options for the online checkout experience that’s right for your
SMBs and their customers.
Consumer Financing
Bill Me Later®, a PayPal service, lets you give customers quick
access to financing* that’s built into their PayPal accounts.
Customers get more time to pay; you get paid right away.
PayPal Here
This new feature includes a portable card reader device and
merchant app, so businesses can accept any form of payment
on their smartphone and never miss a sales opportunity.
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*Bill Me Later is subject to
Salt Lake City, Utah.
33. COOL NEW FEATURES
All PayPal Payments solutions come with access to innovative features:
Invoicing – PayPal Invoicing is a useful tool that makes it
easy for businesses to create and send professional
invoices to their customers, helping businesses get paid
faster.
Mobile Solutions – Businesses can optimize their websites
to create a mobile-friendly checkout experience and send
invoices from a mobile device to allow customers to pay
instantly.
Debit Card – The PayPal Business Debit MasterCard® lets
businesses spend the money in their PayPal account by
withdrawing cash at ATMs or purchasing items wherever
Debit MasterCard is accepted.
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34. SUMMARY
Three all-in-one payment processing
solutions available:
• PayPal Payments Standard
• PayPal Payments Advanced
• PayPal Payments Pro
PayPal Payments is now available, including:
• Online checkout products listed above
• Consumer financing
• New mobile payment solution: PayPal Here
• Other free features to help you get paid – online
and offline
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35. ANY OTHER QUESTIONS?
To learn more about PayPal Payments,
including our online checkout solutions, visit
www.paypal.com/merchants
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Use all-in-one payment processing, payment gateways, or add PayPal as an alternative payment method.
Accept credit cards and PayPal: PayPal offers the easiest way to accept all major credit cards and PayPal online. Customers don’t even need a PayPal account to check out.Give customers more ways to pay: PayPal’s customer-friendly checkout innovations help you capture more sales – from presenting mobile shoppers with a mobile-optimized payment experience to offering customers a built-in line of credit from Bill Me Later with special financing and more time to pay.Help boost sales by adding PayPal:Many businesses using PayPal checkout enjoy, on average, an 18% boost in sales.* And you can tap into more than 100 million active PayPal buyers around the globe.**Keep customer information secure: PayPal invests millions to help protect customer information. Processing payments on PayPal’s secure servers helps you reduce your workload for complying with changing credit card security laws.Add capabilities as your business grows: PayPal keeps pace with your business. As your needs change, add the features you need to deliver a streamlined checkout experience, and keep customers coming back time after time.Simplify financial management: Securely manage payments all in one place, and reduce the headaches of managing multiple vendors.Get paid anytime, anywhere with PayPal Payments: Online checkout is just one of the free features you get with PayPal Payments, which offers you many ways to get paid online, by email, and on your smartphone.*July 2011 Ipsos Public Affairs poll conducted on behalf of PayPal. Eight in 10 merchants (83%) have noticed a bump in sales since adding PayPal’s Express Checkout service, while just 17% say they haven’t noticed an increase.**There are 100 million active PayPal accounts. Active accounts are those that have had activity in the past 12 months.
No credit application, no monthly fees: There are no lengthy applications or setup fees – you only start paying when you start selling.Easy setup: Add a payment button to your website in 15 minutes – you don’t need advanced programming skills.Shopping cart compatibility: PayPal Payments Standard is compatible with most third-party shopping carts.Simplified compliance: PayPal handles data security for you, protecting customers’ credit card information to help you simplify security and compliance.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
No long-term contracts or setup fees: Offer checkout on your website for just $5 a month plus a low transaction fee. Cancel at any time without penalty.Customers stay on your website: Buyers can pay by credit card or debit card without ever leaving your website – and they don’t need a PayPal account. Buyers paying with PayPal pay securely on PayPal.com.Professional checkout: Embed a professional checkout page that matches your website’s look and feel.Simplified compliance: PayPal processes payments behind the scenes, helping to reduce your workload for proving PCI compliance.Shopping cart compatibility: PayPal Payments Advanced is compatible with popular third-party shopping carts, or work with a developer to create a custom integration.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
No long-term contracts or setup fees: Offer checkout on your website for just $30 a month plus a low transaction fee. Cancel at any time without penalty.Complete customizability: You design and host the payment experience for customers paying with credit cards, or you can use PayPal’s PCI-compliant, hosted checkout templates.Customers stay on your website: Buyers can pay by credit card without ever leaving your site – and they don’t need a PayPal account. Buyers paying with PayPal pay securely on PayPal.com.Shopping cart compatibility: PayPal Payments Pro is compatible with popular third-party shopping carts – or work with a developer to create a custom integration.PCI compliant: PayPal Payments Pro gives you many options for handling PCI compliance – from taking care of it on your own to providing features that help you reduce your PCI compliance workload.*Virtual Terminal: Process phone, fax, and mail orders instantly online with Virtual Terminal. It’s an online version of a credit card swipe device, included at no extra cost.***To help merchants simplify PCI compliance, the Transparent Redirect feature must be enabled. Check with your shopping cart provider to determine if they support this feature.**The per-transaction fee for Virtual Terminal ranges from 2.4% to 3.1%, compared to 2.2% to 2.9% for PayPal Payments Pro.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal moves your customers through the checkout process smoothly, quickly, and securely. Here’s what happens when they add items to their shopping cart.
PayPal online checkout lets you accept credit cards, debit cards, PayPal, and Bill Me Later® online – easily and securely. With three all-in-one payment processing options—Standard, Advanced, and Pro—you can choose the checkout experience that’s right for your customers. Bill Me Later® is a PayPal service that gives your customers quick access to financing1 built into their PayPal accounts. Even though your customers have more time to pay, you still get paid right away. Now, you can let customers know financing options are available earlier in the shopping process—motivating them to spend more. Just copy and paste a few lines of code to add PayPal-hosted banners to your off-eBay website.PayPal Here is a new mobile payments solution targeting “offline” SP/SMB segment(s). PayPal Here is a mobile payments solution that includes a portable card reader device and merchant app. It allows merchants to simply and easily accept any form of payment on their smartphone anywhere, so they never miss a sales opportunity and can grow their business with confidence.
PayPal Invoicing lets you create and send professional-looking invoices in minutes from your PayPal business account or Microsoft Excel—for free. And a “Pay Now” button on your invoices encourages customers to pay promptly—even if they don’t have a PayPal account.PayPal mobile solutions deliver a customer-friendly checkout experience for shoppers on the go. We optimize the checkout experience for mobile shoppers – so they can speed through checkout and even pay invoices right from their mobile devices. The debit card gives you instant access to the money in your PayPal account. You can withdraw money at ATMs and make purchases online and anywhere MasterCard is accepted. Plus, you earn 1% cash back whenever you sign for a purchase.**Requires enrollment. Cash back applies to signed transactions only.