Pay4results.eu performance advertising online

By www.pay4results.eu
CPA & affiliate network
Pay for RESULTS, not promises™
Powered By DirectTrack 8.0
Performance Advertising Online

Pay for RESULTS, not promises™
You want measurable and accountable direct response* to your online
advertising campaigns.
You need:
Cost per click (CPC)
Cost per lead/action (CPL/CPA)
Cost per sale (CPS)
*If you want branding, we also offer Cost per 1000Ad Impressions (CPM)
www.pay4results.eu | Delivered by altex marketing and powered by Direct Track

With pay4results.eu You Can..
Pay for results not promises
Extend your reach in local and international markets
Get new sales via pay per click, pay per lead or pay per sale.
Discover unbeatable ROI
Define the price you pay for the results you get
Rely on specialist support and account management
Self-service or choose a managed service
Access 24/7/365 web based reports in Estonian or English
Choose a CPM option for branding campaigns

What is www.pay4results.eu?
Pay4results.eu is performance advertising (or more specifically CPA &
affiliate) network of thousands of blogs, websites, opt-in email lists and
individual users of social media and search engine marketers.
We launched in Estonia, November 2010 with speedy expansion plan to
Russia, Nordics and CEE.
We can cross publish campaigns to over 100 international performance
advertising networks in Asia, Europe and USA..
Pay4results.eu is powered by Direct Track 8.0

How Does it Work?

How it Works in More Detail

If Affiliates Like Your...
Products and Services
Advertisments
Website
Payout structure (how much they will earn for what)
Then they will choose and activate your campaign
If they...
See your ads get clicked
See your website converts visitors to action well
Get support for their issues
Receive fair and timely payments
Then they will be loyal and make extra efforts to earn more and deliver
more results for you


How Much Should I Pay?
First decide if you want to pay for:
Showing display ads(CPM)
visitors (CPC)
Leads/registrations etc. (CPA/CPL)
sales (CPS)
or a hybrid.
Your decision may depend on whether you want to run a marketing
(branding) or advertising campaign.
But YOU decide the price.
Remember
Low reward = low reach, lower response, less results.
High reward = high reach, higher response, more results.


How Much Should I Pay (2)?
Think about the Lifetime Value (LTV) of a new client or visitor.
If you are likely to get repeat business you can reach higher than if you
product or service is a one of purchase.
Set your reward high enough that it motivates affiliates buts still has
good ROI for you.
Compare with what other campaigns are offering in Pay4results.eu
network
 – Be competitive – Affiliates have limited space and will choose
campaigns that pay best.

Recommended Pay Out Range
Depends on business sector and other factors:
CPC: 0.20 to 1€
CPA: 0.50 – 50€*
CPS: Fixed fee or 5%-50%**
*CPA prices vary enormously.A simple newsletter sign up or free info download costs a lot less than
completion of a complex enquiry form to apply for a home loan or B2B service.
** CPS prices vary enormously. Software downloads have high margins and can pay out large % to
affiilates. Consumer electronic stores work on much tighter margins.

Where’s the Catch?
We do not accept all advertisers or campaigns, we may not accept you to
the network.
If your website sucks and does not convert well then maybe we agree
CPM or CPC campaigns
 You need reasonable (visitor-to-action) conversion rates to advertise on
CPA/CPS basis
Usually* you must keep your account in credit.
There is a minimum spend level
We can’t define (but we can guess) the speed of results – only price and
volume.
*Credit terms can be agreed in some cases. Ask for details.

Best ROI – How?
To get the best results you will need
A competitive or generous offer for affiliates
A great website
Compelling call to action
Popular and competitive products/services

Affiliate Program or Campaign?
www.pay4results.eu is a performance campaignAND an affiliate network.

A performance campaign is simple idea.
We agree terms.You supply creatives.We announce to affiliates.They
promote you. We deliver results.We report.
An Affiliate Program is more complex.
We advise you read our free guide „Affiliate Marketing forAdvertisers“ to
get the full picture.


Affiliate Program Basics
you can create multiple campaigns for multiple products & services at
one time
you benefit from direct contact with your affiliates
you can reward different affiliates with different amounts
you pay us a % commission on top of what you pay your affiliates
you can control frequency, reach and whole lot more
there are set up costs
it needs active management by you or a third party affiliate manager
We make a long term agreement

I like the idea, how do I start?
Complete the sign up form at
https://advertise.pay4results.eu/secure/signup.html
Then....
We will schedule a meeting or communicate by email to negotiate and
agree the details of your first campaign or affiliate program

We Will Have to Agree
Which actions will you reward for?
How long will the campaign/program run?
Which countries & business sectors are you targeting?
One campaign or many?
Campaigns or Affiliate Program?
We recommend a meeting at our office in Tallinn but it is not essential

When All is Agreed
You supply creatives (text links, banners, html pages, email html etc)
You install tracking pixel on your website so results can be measured
We test quickly
We announce your offers to affiliates
Affiliates are approved or denied
Approved affiliates start promoting you
Results begin to arrive

How Do pay4results Make Money?
We take a cut of the performance.We get paid according to results we
deliver. How much we take varies depending on the size, length, nature and
competitiveness of your campaign- commissions vary from 20-50%.Typical
is 33%

Examples splits for Campaigns* (figures are approx)
You pay 0.50€ CPC - >Affiliates get 0.25-0.40€, we get 0.10-0.25€
You pay 20% CPS ->Affiliates get 14 %, we get 6%
You pay 5€ CPA -> Affiliates get 3€, we get 2€
You pay 2€ CPM->Affiliates get 1.5€, we get 0.5€
*With affiliate programs we charge a % on top of what you pay to affiliates
each month rather than taking a cut as in campaigns. Contact us for more
details.

Reporting
We give you 24/7/365 p/w access to a variety of reports (in Estonian or
English)

Agencies and Partners
We welcomes campaigns and enquiries from all types agencies.
We offer:
Dedicated account manager
Generous agency discounts
Guaranteed „no touch” direct client policy

Media agencies, internet marketing agencies and others responsible for
handling client campaigns are welcome to discuss trusted partner status.

Trusted Partners
We offer:
Training so you can offer affiliate marketing and campaign management
services through pay4results.eu
Higher agency discounts and long term revenue share opportunities
Business leads
We require:
Transparency
Commitment and honesty
Payment for initial training - refundable when you bring first advertiser
to pay4results.eu
Dedicated contact person

Thankyou
Use www.pay4results.eu as a channel in your next online advertising
campaign
It’s quick, easy and great ROI.
For further information or to sign up as an advertiser and only pay for
results, please contact:
Taivo (Estonian) taivo@pay4results.eu
Pjotr (Russian) pjotr@pay4results.eu
Robin (English) robin@pay4results.eu

Pay4results.eu performance advertising online

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