2. ‘ Growth Platform’ company competencies global trends customer needs Growth Platform
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4. Trends that create growth Trends Economic Social / Cultural / Demographic Environmental Technological Global National Local
5. Some global economic trends Global trends Economic Globalization (trade & manufacturing) Economic & financial crisis Growing global middle class
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12. Some social / cultural / demographic trends Global trends Social / Cultural / Demographic Empowering women Urbanization in Asia Aging population Social movements