Twareg social-search-local-pavel d-eidq-vienna-2012-1-slideshare

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The talk I gave at EIDQ.org meeting was focused on a new landscape in Social/Search and how Directory companies should adapt to this. The landscape is getting fragmented and you cann't no longer relay only on Google. Which is an enormous opportunity. Some examples of transforming Directory companies to Social shown from Czech, Brazil, USA.

Business Technology

Atlas.cz
Chief Product Manager
Responsible for Product Strategy and design in CZ, SK, UA

MobilJAM
Product vision
User base acquisition
BizDev

Ataxo.com
co-founder and CEO

Pavel Doležal
Responsible for Product Strategy
Responsible for biz plan
Czech, Slovak, Poland = 15.000 clients
SEMPO Presidents’ Award

Twareg
Product Vision, BizDev, Talent Growth, Start Ups Mentor, industry
conference speaker

Thursday, April 26, 12

Falanxia

mobile and social games

‣ FWA application of
the day
‣ selected by Adobe
as showcase
application
‣ among 13 best iPad
games
‣ distributorship in
Korea, Japan
Thursday, April 26, 12

Netmail

cloud applications
consulting

‣ largest team of
Google Apps
specialists in CZ
‣ 24/7 customer
center in Czech and
English
‣ GA reseller
‣ GA deployment
specialist
Thursday, April 26, 12

G&L Investments
internet Lead Gen

‣ 360.000+
registered users
‣ among 5 largest
aggregators in
Brazil

Thursday, April 26, 12

OUR
CLIENTS
ABOUT US

and many
more...

Thursday, April 26, 12

World 0 - 1bn USD

has 17 months

gone 30 M users

crazy
Instagram

Thursday, April 26, 12

Apple has larger market cap than all
Greece, Spanish, Portuguese companies
combined

Titans

Thursday, April 26, 12

Good news Some things stay
the same

Thursday, April 26, 12

information

addresses

Customer Recommendations
wants
products’ info

Thursday, April 26, 12

Exposure
Businesses
Sales

Thursday, April 26, 12

1
Customers don’t trust
brands and authorities

Changes
some are here
2 They trust crowd

Information landscape

3
scattered to People, Web,
Facebook and other Social
nets and Vertical networks

Thursday, April 26, 12

There are more and more new Social nets
sprawling. Just look at the rise of
Pinterest or Instagram. This is the
opportunity for you...

Thursday, April 26, 12

powerful verticals

closed nets

SEO inside
Beyond
Google
Some verticals have more searches and
engagement than Google in that category

Thursday, April 26, 12

Gogobot is a new kind of social net. It is
build from ground up based on Social
graph and only then the content.

Thursday, April 26, 12

1 Enable

2 Build your own “medium” = followship

ToDo Move in layers:

3 - customers
- data
- representation in Social nets

The directory companies should be the
new enabler and use the social media to
build their own followships in vertical
categories.....The new paradigm calls for
thinking in different way. Thinking in
layers and distributing to different Social
Nets different info.

Thursday, April 26, 12

I’m good at Social.
Social in 1 How does it
search translate to my
SERP ???

Thursday, April 26, 12

Seeded with articles

1K Euro in ads

interaction
Dogs

Thursday, April 26, 12

10K visitors web/day

3-6% CTR

750K followers
Dogs

Thursday, April 26, 12

1 New networks

2 G+/Instagram/Pinteres - all in last 18m

This is IT!

After Instagram publishe on
Android they trippled DAU
and gained 10M new users in
10 days....

Thursday, April 26, 12

anybody can do it

you have
Here customers with
comes needs
everybody
you need to evolve

Thursday, April 26, 12

LOCAL
APPS
BRINGING DIRECTORY
LISTING TO FACEBOOK

l’Oreal case is the new
directory inside FB. With
brands look and feel and
SMBs proﬁles which can be
added to SMB FB with just
one click !

Thursday, April 26, 12

YOUTUBE
CHANNEL
FB PAGE TAB APPS

Thursday, April 26, 12

BLOG TAB
FB PAGE TAB APPS

Thursday, April 26, 12

Thanks
for you attention
FACEBOOK.COM/
BRANDZFRIENDZ

@pabu01

Thursday, April 26, 12

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Twareg social-search-local-pavel d-eidq-vienna-2012-1-slideshare

1. @pabu01 Thursday, April 26, 12

2. Atlas.cz Chief Product Manager Responsible for Product Strategy and design in CZ, SK, UA MobilJAM Product vision User base acquisition BizDev Ataxo.com co-founder and CEO Pavel Doležal Responsible for Product Strategy Responsible for biz plan Czech, Slovak, Poland = 15.000 clients SEMPO Presidents’ Award Twareg Product Vision, BizDev, Talent Growth, Start Ups Mentor, industry conference speaker Thursday, April 26, 12

3. Falanxia mobile and social games ‣ FWA application of the day ‣ selected by Adobe as showcase application ‣ among 13 best iPad games ‣ distributorship in Korea, Japan Thursday, April 26, 12

4. Netmail cloud applications consulting ‣ largest team of Google Apps specialists in CZ ‣ 24/7 customer center in Czech and English ‣ GA reseller ‣ GA deployment specialist Thursday, April 26, 12

5. G&L Investments internet Lead Gen ‣ 360.000+ registered users ‣ among 5 largest aggregators in Brazil Thursday, April 26, 12

6. OUR CLIENTS ABOUT US and many more... Thursday, April 26, 12

7. World 0 - 1bn USD has 17 months gone 30 M users crazy Instagram Thursday, April 26, 12

8. Apple has larger market cap than all Greece, Spanish, Portuguese companies combined Titans Thursday, April 26, 12

9. Good news Some things stay the same Thursday, April 26, 12

10. information addresses Customer Recommendations wants products’ info Thursday, April 26, 12

11. Exposure Businesses Sales Thursday, April 26, 12

12. 1 Customers don’t trust brands and authorities Changes some are here 2 They trust crowd Information landscape 3 scattered to People, Web, Facebook and other Social nets and Vertical networks Thursday, April 26, 12

13. Thursday, April 26, 12

14. There are more and more new Social nets sprawling. Just look at the rise of Pinterest or Instagram. This is the opportunity for you... Thursday, April 26, 12

15. Thursday, April 26, 12

16. powerful verticals closed nets SEO inside Beyond Google Some verticals have more searches and engagement than Google in that category Thursday, April 26, 12

17. Gogobot is a new kind of social net. It is build from ground up based on Social graph and only then the content. Thursday, April 26, 12

18. 1 Enable 2 Build your own “medium” = followship ToDo Move in layers: 3 - customers - data - representation in Social nets The directory companies should be the new enabler and use the social media to build their own followships in vertical categories.....The new paradigm calls for thinking in different way. Thinking in layers and distributing to different Social Nets different info. Thursday, April 26, 12

19. I’m good at Social. Social in 1 How does it search translate to my SERP ??? Thursday, April 26, 12

20. Seeded with articles 1K Euro in ads interaction Dogs Thursday, April 26, 12

21. 10K visitors web/day 3-6% CTR 750K followers Dogs Thursday, April 26, 12

22. 1 New networks 2 G+/Instagram/Pinteres - all in last 18m This is IT! After Instagram publishe on Android they trippled DAU and gained 10M new users in 10 days.... Thursday, April 26, 12

23. anybody can do it you have Here customers with comes needs everybody you need to evolve Thursday, April 26, 12

24. LOCAL APPS BRINGING DIRECTORY LISTING TO FACEBOOK l’Oreal case is the new directory inside FB. With brands look and feel and SMBs proﬁles which can be added to SMB FB with just one click ! Thursday, April 26, 12

25. YOUTUBE CHANNEL FB PAGE TAB APPS Thursday, April 26, 12

26. BLOG TAB FB PAGE TAB APPS Thursday, April 26, 12

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28. Thanks for you attention FACEBOOK.COM/ BRANDZFRIENDZ @pabu01 Thursday, April 26, 12

Twareg social-search-local-pavel d-eidq-vienna-2012-1-slideshare

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