2. Visual image/key to the production
Band/artist name - allow audience to identify band/artist
Album title - on main cover and along the spine
Track list/What's on the CD
Basic background information of the band/artist
(occasions reviews from companies e.g. NME, Newspapers etc...)
3. Front Panel - Main image, usually of the artist/band or something that
iconic/symbolic of them. Name of artist and album (in big font, to catch
audiences' attention).
Spine(s) - Names of artist/band and album, institution.
Back Panel - Usually track list, and printed on in contrasting colours so its
readable.
Fold in Panel - Often a image of artist/band, however if its a long fold out,
the fold in panel would be a continued from the Front and Back Panel.
Inside Panels - CD, maybe even a booklet. Often images of artist/band or
something symbolic/iconic printed inside, behind the discs. There may
also be information about the album and quotes by the artist/band written
inside the digipack.
Colour Scheme - Usually reflects the mood of album or the genre of the
tracks/songs on the disc.
4. This is Jack Johnson's 4 panel Digipak - In Between
Dramas. This album has a very distinct and
recognisable style, even if you'd never listen to the
artist before you'd be able to denote that the music
is of an acoustic, folk genre. These hints are given
to us through the acoustic guitar featuring on the
front cover and also the silhouette of the tree on the
main panel.
There is a obvious colour scheme of a bright yellow,
black and white. The colour scheme is very
important on this album as it is what captures the
audiences attention. The connotations of bright
yellow that apply to this cover are ideologies of
happiness, it is also said that yellow enhances
concentration and can strengthen self confidence
and encourages optimism, this is a good colour to
use in this case as it reflects the album and songs
of the artist
5. Rihanna's Album 'Loud' contrasts greatly with that of Jack Johnson's this is
mainly down to the type of music and target audience which makes
the ideologies and visual meanings different.
The main focus of the album is Rihanna, she features on all the panels this is
because she is her own selling point, she is a star focus. The close up radiates
confidence and is very typical in R&B and pop albums in addition to this is the
colour scheme that is used, it is mostly different shades of red, making the album
very catching and also suggesting passion and danger, making her very
desirable causing people to by the album think the same may apply if they own
it.
On the back cover she is looking away again, it is also a long shot, so we
can see the whole of her body this gives connotations of two possibilities, the
first is that she is teasing the audience, it is quite flirtatious.