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Comparison hotel direct website,[object Object],Versus,[object Object],Hotel Saint Paul Le Marais		Duo Hotel ,[object Object]
2 non-chain hotels,[object Object],Hotel Saint Paul le Marais and Duo Hotel ,[object Object],get some criteria in common:,[object Object],Independent hotel,[object Object],Three star hotel,[object Object],Location: Marias district in Paris,[object Object],Antique architecture but renovated inside the hotel,[object Object]
Hotel Saint Paul Le Marais,[object Object],“A charming three star hotel, with an ideal location right in the heart of the Marais, just steps from Place des Vosges and the Bastille Opera”,[object Object],Bedrooms:,[object Object],28 rooms decorated in Louis Philippe style but modern equipment,[object Object],Breakfast room,[object Object],Lounge with patio,[object Object],Services:,[object Object],Free Internet access: Wi-fi,[object Object],Conciergerie,[object Object],Laundry,[object Object],Air-conditioning in the hotel,[object Object]
Comparison Hotel Direct Website
Duo Hotel ,[object Object],“With its architectural character, the Duo hotel plays up relaxed luxury on a firmly contemporary note.”,[object Object],Bedrooms :,[object Object],58 rooms and suites refined and comfortable,[object Object],Bar,[object Object],Lounge where is served the breakfast,[object Object],Sauna, fitness room,[object Object],Services:,[object Object],Free Internet access,[object Object]
Comparison Hotel Direct Website
Is it easy to find?By Brand name,[object Object],First result ,[object Object],(after commercial links),[object Object]
Is it easy to find?By Brand name,[object Object],First rank,[object Object]
Is it easy to find?By location,[object Object],Hotel Saint Paul Le Marais appears on the map and in the first results,[object Object],Duo Hotel appears in the fourth page,[object Object]
The third party sites,[object Object],The third party sites appear in the commercial links,[object Object]
Competitors,[object Object],Competitors are non-chain hotels also, some of them are niot located in the marais district,[object Object]
How the site is easy to use?Hotel Saint Paul Le Marais,[object Object],The home page describes the architecture of the building and the privilege of the hotel location. ,[object Object],It presents briefly the different services of the hotel.,[object Object]
How the site is easy to use?Hotel Saint Paul Le Marais,[object Object],Brief description of the guestrooms,,[object Object],No details about amenities ,[object Object],attention is focused on the pictures. ,[object Object]
Location of the hotel thanks to google map,[object Object],A book online window is present on all the pages of the website,[object Object],How the site is easy to use?Hotel Saint Paul Le Marais,[object Object]
On the home page there are few words about the hotel its decoration and its atmosphere,[object Object],How the site is easy to use?Duo Hotel,[object Object]
Guestrooms: as the home page, the information relate to the decoration of the bedrooms and to the designer,[object Object],How the site is easy to use?Duo Hotel,[object Object]
Location of the hotel thanks to google map,[object Object],Rate page through the client can book (book online with supplement),[object Object],How the site is easy to use?Duo Hotel,[object Object]
BookingengineHotel Saint Paul Le Marais,[object Object],OTA: ,[object Object],booking.com,[object Object],Pariserve,[object Object],Venere.com,[object Object]
BookingengineDuo Hotel,[object Object],OTA: ,[object Object],booking.com,[object Object],Venere.com,[object Object],Expedia.com,[object Object],No supplement if client books through OTA,[object Object]
Conclusion,[object Object],Hotel Saint Paul Le Marais is doing a better direct sell effort because:,[object Object],Client doesn’t pay a supplement if he books directly through the hotel website,[object Object],2 different names of websites: http://www.hotel-paris-marais.com/,[object Object],http://www.hotelparissaintpaullemarais.com/,[object Object],These two websites appear in the first result!,[object Object]

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