1) The document discusses how companies can use Twitter effectively to engage customers in the digital age where customers can find information faster than companies. It emphasizes the importance of getting organizational buy-in for social media engagement. 2) Some key lessons discussed include defining the company's social media profile and strategy, providing training, and emphasizing regular, relevant content over one-time tweets. 3) Specific Twitter tips include differentiating content, focusing on a 60/40 ratio of shared to original content, using hashtags to expand the audience, and engaging regularly with followers.

1. Making Twitter work for you
Paul Taylor – Innovation Coach (@paulbromford)
Bromford Group

2. How will we cope with customers that can find things out faster than us?
Customers that are smarter and more adaptable
than Bromford can ever be?

3. 1 – Getting your organisation on board
2 - What we have learned so far
3 - Some Twitter Tips

4. How engaging can a company be if
there is only one person to
follow…..
follow…..

5. There is no point banning Social Media

6. I wonder if he
knows I tweet
40 times a
day…?

7. So we might as well use it

9. Getting your key leaders on board and starting out.........

10. 10

11. Any Questions?

12. 2 - What we have learned so far

13. How will we be more social…?
• What do we want our social profile to be?
• How are we going to do it?
• How will we know we are achieving it?
• What training do we need?
13

16. It’s impossible to keep it in the
cage!

18. The Rise of The Collective Customer

19. Single Tweet. Massive Impact

20. But where
are the
Customers?
Customers?
Customers?

22. Questions?

23. 3 - Some Twitter Tips

24. Differentiate Yourself……

25. The Rules of Attraction
• Little and Often is better than nothing
at all
• Interesting and relevant content (to
your followers or friends)
• A 60/40 ratio of sharing to original
content

26. The use of hashtags on twitter is
the key to expanding your
audience

27. #socialmedia

28. #Birmingham

29. #AstonCC

31. Any Questions?
Please contact @paulbromford
paul.taylor@bromford.co.uk
and join me on Linkedin!

32. Any Questions?