Generation Y has high self-esteem and is tech-savvy but also skeptical and impatient. They are global citizens but many still face digital exclusion. While mobile phone ownership is widespread, offline households miss out on savings and opportunities. Generation Y prefers smaller, efficient homes and is environmentally conscious. They want convenient access to services for less and are confident complainers who leverage online networks.

1. The Challenges of Gen Y - Our Customers

7. Want smaller – but really efficient – boxes that cost less