1. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Paul Sanfilippo
Brokerage Director
Contact Paul:
• Phone: (800) 823-4852 x8760
• E-mail: psanfilippo@pinneyinsurance.com
• Web: www.PinneyInsurance.com
www.EZLifeSales.com
• www.paulsanfilippo.com
• Connect with Pinney:

2. PINNEY
I N S U R A N C E
www.pinneyinsurance.com

3. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Pinney Insurance Center, Inc.
• Founded in 1972 as a Transamerica branch office and later incorporated as Pinney
Insurance Center, Inc.
• Headquartered in our own building in Roseville, California, we provide a small local
agency feel with the power of a major national firm.
• Has expanded into a national distributor with thousands of contracted agents and
offices in California, Illinois, Maryland, North Carolina, Oklahoma, Pennsylvania,
Texas, Washington, and Mississippi .
• Pinney represent over 100 life, annuity, disability, and long-term care companies with
the intent of providing our Clients & Partners with the best possible product solutions
at the lowest possible costs.

4. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Pinney Affiliations
• LifeMark Partners - one of the nation’s largest marketing organizations for
insurance and financial services products and comprised nationally of 48 of
the largest independent life brokerage agencies.
• Professional Life Advisors Network (PLAN) – a group of insurance
brokerage agencies that specialize in non-traditional distribution channels
such as banks, broker-dealers, and professional services. Member
agencies focus on methods, strategies, and concepts that help grow
revenue for these non-traditional markets.

5. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Pinney Insurance Agent Service Levels
Silver Gold Platinum Pinney Elite
Carrier and product access Sales Support Team Dedicated Brokerage Director Advanced Marketing Consultant
Detailed Carrier and Product Business Development Assistance Proprietary Tools & Services Advanced planning support
Information
Access to all Carrier Forms
EZLife Sales Case Design (including quotes & Customized Client Sales Complex Case Design
Email / print marketing illustrations) Presentations Exit Planning Strategies
templates Product quote tools
Proprietary Case Clearing House Sales Techniques Web / phone point-of-sale In-person point-of-sale assistance
System Monthly Concept Education assistance
Application Processing and Case
Management
24/7 online case status and Tools of the Trade Policy Assessment Agent Branded Sales
tracking Annuities In Focus Fiduciary Audits Presentations
(Industry standard case
management system)
Carrier Underwriting Guides Field Underwriting Support Dedicated Case Manger Advanced Underwriting Consultant
XRAE Pre-screen tool Post-Underwriting Sales Support and Medical Doctor
RSA Medport
Informal Submissions
Lead / Sales Generation Advertising and Marketing Client Referral Workshops Custom webinars /
Support teleconferences
+ Silver Level +Silver & Gold Levels +Silver, Gold & Platinum Levels

6. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Products & Carriers
• We maintain the highest “Due Diligence Standards” when recommending
products and insurance carriers. We look objectively at products, service,
marketing support, advanced planning support, underwriting, and
customer service.
• Ratings are very important in our determination of preferred providers.
We look for excellent to superior ratings from the various ratings services
and a Comdex rating in at least the top 25%.

7. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
EZLifeSales.com
• Client can complete themselves
• Can be completed in 5 minutes +/-
• Accurate Quote based on each carrier’s
underwriting criteria
• Common App for All Companies
• Perfectly completed App every time
In Good Order (IGO)
• E-Signature – No missed Signatures
• E-Policy Issue & E-Delivery

8. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Email and Print Marketing
• Web marketing
• Email marketing
• Customizable personal or agency
branded marketing pieces
• Email templates
• E-marketing links
• Integrated with Social Media sites

9. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Product Quote Tools
Multi-Product & Sales System
Life
• Term Life
• Universal Life
• Long Term Care
• Simplified Issue
• Product Specifications
Annuities
• SPIA
• Indexed
• Fixed
• MYG / CD Annuities

10. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
EZLife Sales Services Guarantee
• We will do everything else
• We handle the details
• Your cases get processed quickly
• We assist any way you desire
• Real time case status updates –
day or night
• We will deliver
• We will be your advocate and your
client’s advocate
And we will help you succeed any way we
can

11. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Case Management & Innovative Underwriting Support
Case Status
Check your case status online for instant,
24/7 access that includes:
• Detailed case status
• Outstanding requirement reporting
• Correspondence between your case
manager, your client, the carrier, and
any vendors (APS, exams, etc.)
• Leave comments or questions for your
case manager
• Proprietary Case Clearing House
System

12. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Case Management & Innovative Underwriting Support
Search against the
proprietary underwriting
Once your client's quote is submitted, your rules of multiple carriers
medical team of doctors and nurses will with one click within
engage with the client and conduct a medical EZLifeSales.
interview of the application.
XRAE is the first multi-
They will then create a detailed account of the carrier field underwriting
RX, MIB and health history of the client, and and quick-quote
obtain medical clarity of client care, management tool in the
compliance and control. Once the medical industry built for the
interview and history has been obtained, it is brokerage general
optimized in-good order submission to reduce agencies.
turnaround time.

13. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Sales Support Team
• Dedicated team of
individuals that you help
you determine numerous
strategies that provide
creative solutions to
address a variety of client
goals and objectives.
• Ability to handle multiple
carriers and product lines.
• 1 Page concept pages to
present with insurance
solutions.

14. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Tools of the Trade,
Agent Marketing,
• Monthly Newsletter program with
specific Planning focus.
• Concepts “Made Simple” Agent
Sales Kits
• Sales, product, and best practices
webinars
• Internet Marketing & Social Media
White Papers

15. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Unique Sales Tools , Concepts & Client Presentations
• Unique Concepts that sell the
benefits, not a specific product
or carrier
• Provide you with new concepts
and strategies to discuss
• Easy-to-use tools to create
client specific presentations

16. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Policy Assessment Process
• A qualified, third-party opinion on
you clients life insurance portfolio
• Review policy design and function
• Funding of the policy
• Financial health of life insurance
carrier
• Health status of insured
• New underwriting and medical
exam
• New contestability and suicide
clause periods

17. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Policy Assessment Report
• Purpose of Assessment
• Who Conducted the Assessment
• Executive Summary
• Special Considerations
• Client Objective Review
• In-force Policy Review
• Summary of Alternatives
• Financial Stability Review
• Conclusion & Recommendations

18. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Workshops with Dan Allison
Dan has coached some of the most successful insurance
agents and financial professionals on the concepts of
generating more referrals with incredible results described
as “brilliantly simple,” “eye-opening,” and “the most
refreshing presentation in years.”
You will learn:
• Why the majority of your clients do not give referrals
http://vimeo.com/20518215 as frequently as they could.
• The true roadblocks that prevent most professionals
from creating effective referral relationships.
• How to implement simple, step-by-step strategies to
begin getting referrals immediately.

19. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Advanced Marketing, Planning & Design
Pinney’s Insurance Center’s Advanced
Marketing department is committed to
providing you with expertise and
powerful resources to help you serve
the objectives of clients and grow your
practice.
As a Pinney Agent you will have
access to a team of highly qualified
Advanced Marketing consultants with
expertise in life insurance, estate and
trust planning, business and executive
benefits planning, and charitable
giving.
These extremely specialized resources
will allow you to respond quickly to
clients’ planning goals and promote the
level of service you bring to your
clients.

20. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Advanced Underwriting Consultant & MD on Staff
 There are many components of the underwriting
process; insurable interest/financials, medical
histories, avocation, aviation, travel, motor vehicle
experiences and more.
 This information filters in through a variety of
sources. Although these sources are credible,
they may not always contain the underlying
details needed to answer all the underwriter’s
questions.
 The Pinney Underwriting Team will provide you
assistance in developing a cover letter that will
pull all the pieces of the underwriting puzzle
together.
 A good medical summary increases the carriers
underwriter knowledge of the client by presenting
a full and balanced view of the risk at first
handling. The ability to negotiate the “Total
Picture” early in the underwriting process will
create a more opportunity at the right carrier with

21. PINNEY
I N S U R A N C E
Providing All the Tools for
Your Success
www.pinneyinsurance.com
Providing all the Tools for Your Success!
With Pinney Insurance
you can:
• Build your team without
adding expense
• Partner when
appropriate
• Continually innovate
• Work on your
business…
not just in it The Pinney Formula for Success (Motto):
Have Fun + Value People = Make Money!

22. Thank you!
PINNEY
I N S U R A N C E
2266 Lava Ridge Court
Roseville, CA 95661
www.pinneyinsurance.com