1. A timely new idea
A promising new project
An innovative approach to health care
An excellent opportunity to investors
21ST
CENTURY HEALTH CARE

2. Today’s medicine suffers from ancient organiza-
tion, poor planning, excessive regulation,
insufficient funding, and disgruntled profes-
sionals – and it is failing to provide good,
universal health care to individuals all over
the planet. A new environment, driven by
globalization, consumerism, expensive new
technologies and rising cost of treatments only
accentuate the need for urgent health care
transformation.
At the same time, demand for health care
services is growing due to the world’s popula-
tion ageing. And GDP per capita growth is
stimulating the health care tourism.
A changing environment and growing demand
for actual and new health care services opens a
new and vast market for health care providers.
And Medennium’s International Medical City
(IMC) offers a viable and timely opportunity to
explore these opportunities, creating the
settings for the changes health care needs to
face 21st
Century.
IMC is disruptive innovation at its best.
It has a ‘patient centric’ approach to health
care that shifts the focus from disease to
wellness, adopting the distinct P4 medicine
concept: Personalized, Predictive, Preventive,
Participative.
Teaching life-science professionals to work
under this new philosophy, making use of
advanced health care intelligence and helping
patient to self-monitor their health with
user-friendly devices, IMC stablishes the
breaking ground for the 21st century medicine.
Stablishing a dedicated health care cluster,
IMC will improve structural and operational
efficiency, allowing health care providers to
work collaboratively to define, develop and
deliver innovation.
That will add to traditional health care services
an expanding spectrum of new health environ-
ment settings, treatment alternatives, informa-
tion sources and programs that will come into
existence to promote wellness and self-care,
address health needs, and help health care to
become financially sustainable.
IMC will reorganize the heath care chain, opening up new and
attractive opportunities. And as it is in any disruptive scenario,
forerunners will benefit the most.
If ever a field needed a makeover, it’s medicine.
Chaotic, expensive, inefficient, and often ineffective,
healthcare is dying for innovation.
Gardiner Morse, Harvard Business Review, June 2010
Health care cluster
Patient-centric philosophy
Health care intelligence
Self-monitoring devices
HOW HEALTH CARE
MUST CHANGE TO FACE
THE 21st
CENTURY
MEDICAL CITY’s VALUE PROPOSITION

3. REORGANIZING THE WHOLE
HEALTH CARE SYSTEM
Innovation will influence technology, processes and culture
“Citizens are increasingly
assuming greater
responsibility for managing
and paying for their
healthcare services
and for their personal
health management.”
Suniti Ponkshe,
IBM’s Advisory
Services Healthlink
Through communication,
governance, leadership,
knowledge management
and organizational
culture, health care can
change for the better.
The International Medical City (IMC) concept is
designed to reorganize the healthcare chain, so as
to impact it in a most efficient way. Competitive
and efficient business structure can be expanded,
or ‘horizontalized’, promoting the scalability of its
technology and process management models to
nationwide proportions. Similarly organized but
scaled down clusters, integrating clinics, ambulato-
ries, laboratories, research institutions and other
organizations, can be formed regionally – and
virtually integrated to IMC’s network.
One on-going development of IMC’s concept
is a network of life-science universities that is
being set up by Medennium that on one side will
graduate and train under the P4 medicine concept
the health care professionals of the 21st
century,
and on the other will be the central point of an
IMC’s regional cluster, collectively sharing IMC’s
technologies, processes, knowledge and expertise.
Those regional clusters would be at the front
end of an intelligence system, attending thou-
sands of patients that can be trained and
prepared to have a protagonist part in the moni-
toring of their own health with the help of
easy-to-use equipment. The medical data
collected at these regional clusters will feed
IMC’s integrated health care ‘Big Data’ system,
closing a virtuous circle of constant improvement
based on growing shared information.
This looping, participative and interconnected
health care structure creates the ideal setting
to change patient’s culture and knowledge
towards health care. Once each individual
assumes a greater responsibility for their own
health, they could look not simply at the episodic
costs of procedures but also at the high quality
preventive care costs, and that could improve
proactive health management and help minimize
long-term structure costs of the health care system.
Those innovations technology, processes and
culture towards health care will help to compound
IMC’s governance protocol, integrating all health
care providers under a new health system that will
offer a transparent, high quality and higher value
treatment and services to the patient.
Health Care
Inteligence
P4
Professionals
Participative
Patient

4. Patients shall assume greater responsibility over
the management of their own health.
The P4 medicine concept is a new medical approach
that look after the wellness instead of focusing
at disease after it is installed, as ruled by today’s
healthcare paradigm.
P4 Medicine views healthcare as an informational
science. By taking advantage of the most advanced
developments in medicine, biology, healthcare and
information technology, it creates an intelligence
network based upon health data generated by
each and every individual. Patients will then act
like “sentinels” at the beginning of the process,
assuming personal responsibility and a participative
management of their own wellness/condition.
This significant amount of personalized data can be
analysed by an integrated healthcare and information
technology system, providing up-to-the-minute intelli-
PARTICIPATORYPERSONALIZED PREVENTIVEPREDICTIVE
SHIFTING THE FOCUS FROM
DISEASE TO WELLNESS
gence which can be used to predict and prevent
diseases or other disturbances in biological communities.
This huge data bank has the capacity to be continuously
and virtually fed by entire populations to the point in
which, for example, every individual genome sequence
can be stored there. Big computer processing capabilities
will allow for very sophisticated analysis and will give
health planners precious insights to design and imple-
ment public health policies. Investments in this field will
therefore be more effective not only in facilities and
equipment, but also in research and medical specializa-
tion, to say the least.
Such system will integrate and speed up the whole
health care cycle, facilitating the check-up, diagnose,
treatment and prognostic, with better quality, lower
costs and lower health risks.
“Over the next two
decades, medicine will
change from its current
reactive mode, to one that
is far more preventive and
rational, called the P4
medicine: predictive,
personalized, preventive
and participatory.”
Lee Hood. MD Institute for
Systems Biology

5. A CLUSTER TO TEACH,
PRODUCE AND PRACTICE
AN EFFICIENT HEALTH CARE
Clinics, laboratories, tech parks, hotels, homes:
a “work, live and play” environment
Planned to gather the best and most modern
medical facilities, state-of-the-art technology
and top scientific knowledge, as well as privi-
leged infrastructure and well-trained workforce,
the International Medical City (IMC) is set to
attract health care providers to deliver
world-class health care services within a competi-
tive and welcoming business setting, becoming a
new global destiny for the growing health care
tourism business.
IMC is designed to be a complete health care
cluster with specialty and clinics, ambulatory
centers, diagnose labs, ancillary facilities,
medical schools, research institutions, health
resorts and rehabilitation centers, all in the same
complex, where engaged physicians and other
clinicians will develop and adopt better account-
ability for care delivery processes.
Its dedicated infrastructure will also be organized
to greatly reduce costs and expenses, with
pay-per-use shared services such as electricity,
gas and water suppliers, high-speed phone and
internet connections, catering, laundry and
cleaning facilities and many other activities
related to the health sector.
IMC’s master plan includes an industrial park
and a multimodal inbound zone to shelter manu-
facturing initiatives and import/export operations
in the medical equipment and pharmaceuticals
sectors, among others. And by merging
technology and operational processes, value and
intelligence for clinical care delivery will improve
multifold. A residential area with playgrounds,
sports centers and shopping malls are also a real
possibility once the IMC could house an estimated
50.000 population at its height, generating a
genuine “work, live and play” environment, an
ideal place for patients and health care tourists to
heal in a very pleasant place.
“Diagnostics predictability
via powerful analytic tools,
personal information
technology and personalized
health information are
sobering trends that will
empower consumers
to be health care activists.”
Delloite, 2011
Survey of Health Care
“Health care will be
transformed by measuring
what really matters to
patients and then delivering
what patients truly value.”
Thomas H. Lee, CEO, Partners
Community HealthCare Inc.

6. A HUGE OPPORTUNITY FOR
HEALTH CARE BUSINESS
INVESTORS
Designed to be Brazil’s best health care cluster, International
Medical City (IMC) opens up immense opportunities to companies
interested to enter the Brazilian market, investing in sectors like
Health care, Education and Research, Technology, Logistics and
Real Estate development.
Located at Belo Horizonte, one of Brazil’s largest metropolitan
areas, IMC will be a sizeable, logistically planned purpose built
health care cluster, served by railroad, road, airport and intermodal
connection to seaport. It is placed at the center of the Aerotropolis
that is flourishing around Tancredo International Airport, an
“one-hour flight” hub to São Paulo, Rio de Janeiro and Brasília
(and some 70% of Brazilian GDP).
It is also being organized to fully embrace the “Triple Helix”
concept of industry-government-university interactive action. IMC
has secured a Memorandum of Understanding with Minas Gerais
government to take benefit from many official development
programs, for example. Special funding lines are available from
federal development banks.
IMC’s competitive and efficient business structure can also be
geographically expanded, promoting the scalability of its
technology and process management models to nationwide
proportions.
Third largest Brazilian metropolitan area,
Belo Horizonte is Brazil’s 1st
in employment
growth and ranks 28th
among the world’s
biggest metropolitan areas in income and job
growth (2014). It was also considered Brazil’s
best state capital in quality of life.
There are many other reasons to invest in
Belo Horizonte:
· Government Lower cost of living (compared
to São Paulo and Rio de Janeiro)
· Lower wages (compared to São Paulo
and Rio de Janeiro)
· 2nd
best infrastructure among the largest
cities in Brazil
· 3rd
largest industrial center (and 5th
in Latin America)
· Largest concentrations of biotech
companies in Latin America
WHY INVEST IN
BELO HORIZONTE
METROPOLITAN
REGION
Events, Conventions, Fairs
Shopping Malls
Ecumenical Church
Tech Park
Hotels
Diagnose Center, Labs
Conveniences
Health clinics, hospitals
Medical and Health
Care Schools
Housing
Public spaces
AT THE CORE OF
AEROTROPOLIS
BELO HORIZONTE
International Medical City (IMC) is situated at the core of
Aerotropolis BH, an initiative from Minas Gerais Government
designed to create a multimodal platform for investment and
development around Tancredo Neves International. It is the first
Brazilian airport with a dedicated industrial area and a differential
tax treatment for investors. IMC will be the driving force of the
life science clusters planned to be built at Aerotropolis BH.

7. WHO WE ARE LOOKING FOR
Companies willing to benefit from
the extraordinary conditions offered
by International Medical City
HEALTHCARE
· Hospitals
· Clinics
· Ambulatories
· Rehab centers
· Ancillary facilities
· Catering, laundry suppliers
EDUCATION
and RESEARCH
· Medical and Health schools
· Medical training centers
· Medical research centers
· Medical-engineering
developments
· Laboratories
· Information Technology
TECHNOLOGICAL
and LOGISTICS
· Bio and Nano Technology
· Pharmaceuticals
· Medical-engineering
production
· Semiconductors
· Import/export
operations
· Land urbanization development
· Medical architecture and construction
· Business and industrial structures
· Hotel, Spas and Business enterprises
· Housing and leisure complexes
· Consumer goods retailers
ESTATE
DEVELOPMENT
Internatonal Medical
City offers special
opportunities in
sectors like Health
Care; Education and
Research; Technology
and Logistics; Real
Estate development
A SPECIAL
MOMENT FOR
INVESTORS
On January 20th 2015 the
Brazilian Congress has
approved the 13.097 law which
allows for foreign investment
in the health care business in
Brazil, signaling a dawning new
era for international health
care companies.

8. With all these initiatives, International Medical City
project is an ongoing project.
Conceived within Medennium’s vocation for
innovation in health care, the International
Medical City (IMC) is being planned since 2009
and some important milestones have already
been met.
With partners and investment resources already
secured, Medennium will consolidate up to 2018
a 10-medical schools network over five Brazilian
regions. FASEH, a Belo Horizonte medical
school, was incorporated by the group in 2013
and others will follow soon.
At the same time, EduQualis, Medennium’s
education management institute, is securing
several Memorandum of Understandings to
promote cooperation in the fields of education
and academic research with reputed interna-
tional universities like McGill University (Mon-
treal, Canada), University of Illinois (US),
Fundação Dom Cabral and UFMG (Brazil).
Medennium has also incorporated a health care
IT partner responsible for the designing and
operating of Brazil’s largest public medical ERP
system, attending a state-wide network of hospi-
tals with millions of simultaneous users. That
expertise will be at IMC’s core health care inteli-
gence system.
The Bom Começo (Right Start) Project is one
important part of IMC’s concept as it will foment
a new generation of health care users. At its
core it’s a simple, easy to use self-diagnose
device that can be used at schools to monitor
student’s health patterns, generating detailed
and periodical medical data which can support
preventive health care policies and actions.
Several of Minas Gerais’ municipalities are now
adopting Bom Começo and some 250.000
children may benefit from it in 2015.
The highly reputed Hospital de Olhos Dr. Ricardo
Guimarães, specialized in ophthalmology, and
neurovision research center LAPAN, both part of
Medennium, are the first clinical and research
centers to be enlisted at IMC’s project.
They have been followed by Labbio, a bio-engi-
neering laboratory jointly managed by Fundação
HOlhos, a non-profit Medennium institute, and
the Federal University of Minas Gerais (UFMG),
one of the leading, top-5 Brazilian universities.
Medennium has also already acquired the ideal,
Medennium’s “Right Start” monitoring
device: soon to reach 250,000 children in
Minas Gerais public schools network. The
Hospital de Olhos Dr. Ricardo Guimarães
(above left) and Faseh medical school
(below left) are enlisted in IMC project.
INTERNATIONAL MEDICAL CITY
MILESTONES ARE BEING
MET AT GROWING SPEED

9. EDUCATION
HEALTH
TECH PARK
ESTATE
DEVELOPMENT
T
RE
E
H
TRE
HE
The Healthcare Center
will incorporate the most
advanced developments
in the fields of medical
specialties, both public
and private.
The Technological and
Logistc Park is an inbound
area zoned and planned
for the purpose of
industrial development.
Real Estate development
includes a shared services
complex for hospitals,
labs and industries as well
as residential area, hotels,
convention and wellness
centers.
The Education and
Research Center will
include a network of
medical and nursing
schools, ancillary
services, research
facilities and activies
in other fields of heath.
NEW AND OPEN PROSPECTS
IN HEALTHCARE, EDUCATION,
INDUSTRIES AND REAL ESTATE
Supply
Chain
Operators
Clinics
Rehab
Centers
Hotels
Shopping
Malls
Housing
Convention
Centers
Laundry
Energy
Safety
Water
Supplies
Road
Infrastructure
Pharma
Industry
SPAs
Apps
Bio and
Nanotech
Medical
Equipment
Hospitals
Research
Centers
Diagnoses
Centers
Laboratories
Comunication
Catering
Regional
Cluster
Regional
Cluster
Regional
Cluster
Regional
Cluster
The International Medical City
is a health care cluster based
on a 4-pronged structure
embracing: Healthcare,
Education and Research Center,
a Technological and Logistic
Park and Real Estate Bussiness.
By its size and geographical
reach, IMC project opens
up exceptional opportunities
to companies interested to
explore Brazilian and South
American markets.
Structural Toolz
Medennium’s initiatives
Secured Partners
Open Businesses Oportunities
FINANCIAL SUPPORT
MECHANISMS ARE AVAILABLE
FROM GOVERNMENT
DEVELOPMENT AGENCIES
The Brazilian Development
Bank (BNDES) has special lines
for infrastructure and technological
innovation. FAPEMIG, Minas Gerais
state development agency, provides
funding for research projects.

10. Medennium, a medical, health care,
education and communication group, was
founded by MD Ricardo Guimarães, a
successful Brazilian ophthalmologist, inventor
and scientist, who distinguished himself by his
work at the Hospital de Olhos Dr. Ricardo
Guimarães, one of Latin America’s pioneering
eye-surgery clinics, reputed by its highest
standards of technology prowess, quality and
customer care.
After surviving a plane crash caused by fire
on board in the early 2000’s, Dr. Ricardo
Guimarães has developed an equally
successful career as entrepreneur, building up
a group of companies around his area of
expertise.
The Hospital de Olhos has spearheaded
the neurovision research company LAPAN,
managed by university professor and ophthal-
mologist MD and PhD Marcia Guimarães.
After these two successful enterprises,
the group has entered other sector such as
education, IT, communication and medical
equipment manufacturing.
As the International Medical City (IMC)
project was fostered and put forward, all of
Dr. Ricardo Guimarães companies and
ventures were then gathered under Medennium,
which now stands at the forefront of Brazil’s
medicine of the new millennium.
Apart from his many duties as head of
Medennium, Dr. Ricardo Guimarães is also a
researcher and invited professor at UFMG,
one of the top-five public Brazilian universi-
ties, and associate editor at Ocular Surgery
News for Latin America.
He also occupies diplomatic and social
positions as Canada’s Honorary-Consul in
Belo Horizonte and as a director at the health
care committed American Chamber of
Commerce in Minas Gerais.
MEDENNIUM: AT THE
FOREFRONT OF BRAZIL’S
21st
CENTURY HEALTH CARE
A reputable group of
18 companies, 800
employees certified
ISO 9001, ISO 14001,
OHSAS 18001 and
SA 8000.
FOR ADDITIONAL INFORMATION
projeto@medicalcity.com.br
Tel: +55 31 3289-2032

11. Rua da Paisagem, 220, Vila da Serra, Belo Horizonte, MG - Brasil
Tel.: +55 31 3289-2032 | Fax: +55 31 3289-2150
projeto@medicalcity.com.br
www.MedicalCity.com.br