Paul E. Maynard has over 25 years of experience in trade show marketing, including 11 years as a trade show manager and 14 years as an exhibit supplier, agency, or consultant. He has experience managing exhibits across many industries for shows of varying sizes in multiple cities across the US and internationally. Some of the major companies he has supported include Hewlett-Packard, Aviall, Retalix, Fujitsu, Xiotech, Honeywell, and Alliant Techsystems.

1. Examples
Paul E. Maynard’s
Trade Show Marketing
Experience

2. Collective experience
 Twenty-five years’ experience
 11 as a trade show manager
 14 as an exhibit supplier, agency AE or consultant
 Diversity of industry
 Defense, HVAC, electronics, security, data storage, retail
systems
 Show complexity
 10x10, 10x20, 10x30, 20x20, 20x30, 20x40, 30x50, 35x80,
40x60, 40x100
 Geographical
 35 cities in 21 states and 7 international locations

3. The process
 Purchasing space
 Managing and working with the internal team
 Marketing, sales, executives, Marketing Communications
 Collecting and submitting orders
 EAC/Labor
 Electrical
 Material handling
 Rentals (furniture, cleaning, catering, AV)
 Directing and contracting with vendors
 Exhibit companies
 I&D companies
 Freight carriers (van and air)
 Supporting at the show site
 I&D supervision
 Executive and staff care
 Collecting and managing leads
 Facilitating post mortems
 Successes and challenges

4. Programs Supported
 Hewlett-Packard
 NRF
 Retail Solutions Center
 Aviall
 Program adviser
 Retalix
 NACS & NACStech
 AWMA
 Fujitsu
 FMI
 National Retail Federation
 Xiotech
 Oracle Open World
 HIMSS
 Honeywell
 AHR Expo
 ASIS
 Retail, recruiting, air filtration
 Global Demonstration Center
 Alliant Techsystems
 Navy League
 Paris Air
 Dubai Air Show

5. Hewlett-Packard
 Retail Solutions Center
 Plano, Texas
 Permanent installation

6. Hewlett-Packard
 NRF
 New York, 2012
 Retail product demo

7. Aviall
 Program adviser
 RFI/RFP process to
build new domestic
exhibit
 NBAA, MRO, FIDAE
shows
 Portables program

8. FTSI
 Trade show program
 Program assessment
 Partner evaluation

9. Retalix
 NACS
 Chicago & Las
Vegas, 2008-11
 20x30 island

10. Retalix
 NACStech
 Dallas, 2008-12
 20x30 island

11. Fujitsu
 FMI
 McCormick Place,
Chicago, 2006
 20x30 island

12. Fujitsu
 NRF
 New York, 2007
 40x60 island

13. Xiotech
 Oracle Open World
 Moscone Center,
San Francisco,
2003
 20x30 island
 HIMSS
 Dallas Convention
Center, 2005
 20x20 island

14. Xiotech
 Microsoft Tech Ed
 San Diego
Convention Center,
2004
 Orange County
Convention Center,
Orlando, 2005
 10x20 in-line

15. Honeywell
 American Society of
Industrial Security
 1994-2000
 20x40 to 30x50
 Las Vegas, Dallas,
Atlanta

16. Honeywell
 AHR Expo
 1995-2000
 35x80, 40x100
 Chicago, Philadelphia,
Atlanta

17. Honeywell

18. Honeywell
 Recruiting, retail, air
filtration
 1994-2000
 20x20, 10x20, 20x30
 Chicago, LA, Orlando

19. Honeywell
 Global Demonstration Center
 Product demos, meeting space,
theatre area
 $750,00 initial budget
 Teamed Facilities, Marketing
Communications, exhibit
company

20. Alliant Techsystems
 Navy League
 1988-1994
 20x20 to 20x40
 Washington, DC

21. Alliant Techsystems
 International shows
 1990-1993
 Athens, Dubai, Paris,
Farnborough, Ankara

22. References
Ambre Chevalier Pam Stratton
Oracle Hewlett-Packard
480-883-8800 281-514-5960
achevalier@sun.com Pamela.stratton@hp.com
Gary Donatell Brad Prizer
CenterPoint Exhibits Retalix
651-578-3600 469-241-8488
gdonatell@centpoint.com Brad.prizer@retalix.com
Peggy Keene David Naumann
Esterline Control Systems PARtech
206-281-1331 408-992-3509
pkeene@korry.com david@cogentmc.com
Tim Hampton Kimberly Williamson
Taylor Group Aviall, A Boeing Company
858-467-0845 972-586-1047
timh@taylorinc.com kwilliamson@aviall.com

23. For more information
 Paul E. Maynard
 817-891-1167
 paul@paulemaynard.com
 www.linkedin.com/in/paulmaynard
 www.facebook.com/thepaulmaynard
 www.twitter.com/paulem53
 Website: www.paulemaynard.com