A Marketing Road Map for Busy Professionals, by Patsi Krakoff, aka The Blog Squad

1. Time Saving Tips for
Content Marketing Results
A Marketing Road Map for Busy Professionals
Dr. Patsi Krakoff
Content Marketing Specialist
www.WritingontheWeb.com
www.ContentForCoachesAndConsultants.com

2. • This call is being recorded
– If you pre‐registered for the call, we’ll send you
the recording link
• You will remain on mute during the call
– Your gotomeeting “Grab Tab” looks like:
– Please type your questions in the GotoMeeting
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Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 2
858‐224‐5886 April 20, 2011
www.writingontheweb.com

3. Online Content Marketing Goals
• Get Found
• Get Known
• Get Clients
– Quantity of published content
• Webpages, blogs, e‐newsletters, videos, audio
– Quality of content
• Optimized for search engines
• Optimized for readers
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

4. What to Write About?
• What problems do you solve for people?
• Write what you know
• Write what you care about
• Write who you are
– …and why you do what you do
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

5. 4 E’s of Content Marketing
• Educate
• Entertain
• Engage
• Enrich
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

6. How to Use Ready‐to‐Publish Content
• ContentforCoachesandConsultants.com
– Articles for coaches
• Leadership development topics
• Personal development topics
• Research from business books, Harvard Business
Review
– Add your own stories
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

7. • Website – Your content goals:
– Optimize your content for readers:
1. Connect immediately
2. Answer reader's questions and educate
3. Provide choices without confusion
4. Compel readers to take one action
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

8. • Blog
– Once or twice weekly
– Other people's content
– What you are doing
– What you are reading
– What your clients are doing
– Minimum 350 words
– Optimize for search engines with Scribe SEO tool
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

9. • Social Media Participation
– LinkedIn
– Facebook
– Twitter
– Automate
– Outsource (i.e. VA)
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

10. • E‐newsletters
– At least monthly
– Fewer words are better
– Can be summary of blog posts
– Can be one article, one call to action, one video
– Outsource all or part
Dr. Patsi Krakoff Time Saving Tips for Content Marketing Results 10
858‐224‐5886 April 20, 2011
www.writingontheweb.com

11. • Key Content Pieces (Digital Downloads)
– Articles or special reports
– Books
– ebooks
– Programs
– Audio
– Video
– Webinars and webinar recordings and PDFs
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

12. • Patsi’s Picks for Outsourcing Resources:
(See complete list with links on www.timesavingtipsforcontentmarketing.com)
– Autoresponder system (KickStartCart, Aweber, MailChimp)
– Webinars (GotoWebinar, GotoMeeting, InstantTeleseminars,
WebinarsA‐Go‐Go)
– E‐newsletters (CCC)
– Submissions to Article directories (NOW)
– Video directories (NOW, TubeMogul)
– Social media participation (NOW, a VA, hire an assistant)
– Logos and icons (NOW, Elance.com, others)
– Landing pages, micro sites (Sales pages in WP, OptimizePress)
– Video formatting and hosting (EasyVideoPlayer + Amazon servers)
– WP Blogging and programming expert: (Suzanne Bird‐Harris)
– Blog training: Start Blogging Today
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

13. • Writers and writing services
– Patsi www.contentforcoachesandconsultants.com/blogging‐services/
– Elance.com
– CraigsList.com
– Other writing sites
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

14. • Bonuses
– Webinar participants receive 10% discount on all
products and services at
www.contentmarketingforcoaches.com
• Articles, article nuggets, blog and web writing services,
ezine services, etc.
– Use coupon code: CMR411
• Don’t delay because the coupon code expires in 48
hours. (Do it now before you forget.)
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

15. • Questions?
1. Please type your questions in the GotoMeeting
“Chat” window
2. Click Send
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858‐224‐5886 April 20, 2011
www.writingontheweb.com