Transmedia Storytelling ist ein spannendes Thema, aber wo fängt man am besten an? Auf der diesjährigen re:publica ('12) haben wir unser Transmedia Manifest bestehend aus 11 Thesen noch einmal vorgestellt. Dabei sind die Thesen weniger als Muss denn mehr als möglicher erster Schritt zu verstehen, denn der Experimentierfreude des erzählenden Teams sollen natürlich keine Grenzen gesetzt werden.

1. presents
Transmedia Storytelling
“Missing in Action?”

3. Case: I believe in Harvey Dent
42 Entertainment

4. Click here to open a new browser window
and watch the video on youtube
Videostill: I believe in Harvey Dent Campaign © by 42 Entertainment | Link

5. Click here to open a new browser window
and watch the video on youtube
Videostill: Dark Knight – Viral Marketing Campaign © by 42 Entertainment | Link

6. Case: Sherlock
BBC

7. Click here to open a new browser window
and watch the video on youtube
Trailer: Sherlock
Produziert durch: BBC One | Link

8. Screenshot: Website von Sherlock| Link

9. Screenshot: Sherlock (BBC One)

10. Screenshot: Sherlock (BBC One)

11. Screenshot: Dr. Watsons Blog | Link

12. Screenshot: Dr. Watsons Blog | Link

13. Screenshot: Facebook Post| Link

14. Screenshot: Screenshot in Blogpost by Siobhan O‘Flynn | Link

15. TRANSMEDIA
MANIFEST
The art of storytelling has always been subject to change.
Through the process of digitalization and the accompanying
media convergence, we are now on the verge of a quantum
leap. We are no longer viewers, listeners, readers, users, or
players. Today, we are experiencers, whose roles and behaviors
change, based on how we use and approach media. With this
reality in mind, we take this opportunity to propose eleven
theses on the future of storytelling.

16. Thesis 1
Fiction supersedes
reality, becoming as immersive
as possible.

17. Thesis 2
The story offers multiple
entry points to the experiencer,
depending on the medium and situation
in which it is used.

18. Thesis 3
The experiencer no longer follows one
dramatic thread but chooses among several
intersecting storylines, which merge into a
single story universe.

19. Thesis 4
Experiencers communicate with each
other and with fictional
characters, thereby actively participating
in the story and influencing its overall
arc.

20. Thesis 5
The story universe enables
the experiencer to contribute
creatively at selected points of the
story.

21. Thesis 6 The story universe does not limit
itself to one single medium,
but takes advantage of the strengths of every
medium to create something new out of their
symbiosis.

22. Thesis 7
The experiencer becomes
the vehicle of fiction by visiting real
places where parts of
the story universe unfold.

23. Thesis 8
The story universe attracts different
types of experiencers by offering a
variety of roles for more active and more
passive media users.

24. Thesis 9
The story universe has the potential to
become a breeding ground for a never-
ending story through sequels, spin-offs
and perpetual re-use of story elements.

25. Thesis 10
The diversification of storytelling enables
a freemium-payment model, which
prompts multiple contributions per
experiencer.

26. Thesis 11
The story universe is developed in
collaboration by a versatile and
interdisciplinary team, whose range of
skills can meet the demands of
experience-based storytelling.

27. Proof of
Concept
„The Holger complex“

36. Leanback Mode
Story-Blogger

38. Free / 1,99 € / additional books 2,99 € each
1,99 € / additional audio-books 2,99 € each
2,99 € /additional comics 2,99 € each
Basic: Free, Premium: 1,99 € / month
2,39 € plus virtual item selling
Plus: Erotic items and masks, apps and much more

39. Thanks for listening!
For more info visit
www.transmedia-manifest.com