Patrick O'Malley's keynote at the first Product Tank Paris. How to build software and products that customers love. How to unify the whole organisation. How to eliminate waste. How to add value.
10. State of Software Dev
32% Successful
44% Challenged
24% Failed
Standish Group Study 2009
68% of software development is unsuccessful!
~ 76% of ice melted!
11. Internet
Brought a new set of tools
New channels
Facilitated new practices
=> Technological Discontinuity (like the refrigerator)
15. All these things -> Product
Internet
New tools
Agile Product Owner role
Lean principles
Chronic waste!
=> Product Management discipline grows
16. The Link
ICE SOFTWARE
Huge waste
High demand
Solution
Refrigeration Better Product
Management
17. Before PM, you were..
Project Manager
Business Analyst
Marketing Executive
Architects
Customer representatives
Business Manager
Other?
* Note: PM = Product Manager or Product Owner
18. Why have a PM?
“The product owner has two main responsibilities:
creating and delivering the vision”
Roman Pichler
“One person responsible for ROI of the product”
Ken Schwaber
19. A good PM
Has a vision
Yet gets his hands dirty
Open, honest communicator
Excellent negotiator, encourages consensus
Understands the domain
Passionate and committed
21. Better than before?
Unifies marketing and engineering
Leverages the genius of whole organization
Relentlessly adds value
Takes responsibility for understanding what ‘value’
means and makes the business clear and in
agreement on that.
22. Where to go from here?
Product Tank!
Continuous upskilling
Evangelism
Networking
Best Practice
Enjoying it
In the early 1800s, ice creams were the trendy, fashionable luxury indulgenceThe idea of serving cold drinks in bars was just starting to be accepted‘Wenham Lake Ice’ was served at the most exclusive dinner parties in London
around Boston, labourers literally “sawed” the ice into blocksThese blocks were brought to shore with long poles (prodding the ice) and lifted into an icehouse.Layers of straw prevented the ice from melting
Special constructions called Ice houses would store the iceBlocked packed as closely as possible to prevent unnecessary meltage.Workmen in the ice-houses pried ice loose with chisels as it was needed.Held about 150 tonnes of ice
Keeping the Ice coldThe vessel Arabella in 1854-55 on a voyage from Boston to Calcutta arrived with 38 tons of the original 160 (lost 76% of her Ice)Needed a frozen lake to get ice in the first place!Time – Boston to Calcutta was 3 months.Competition – from Sweden and Norway
Hint: He is French (come on guys!)He invented the absorption refrigerator, but he called it his “ice making machine”Patented in 1860 and in 1876 the ship, Paraguay was equipped with a refrigeration system that permitted the ship to carry meat for an intercontinental trip
Both industries existed together for a while. Eventually one industry replaced the other
32% Successful (On Time, On Budget, Fully Functional)44% Challenged (Late, Over Budget, And/Or Less than Promised Functionality)24% Failed (Canceled or never used)
Brought a new set of toolsOpened up new channels (direct to customer)Facilitated new practices (Analytics, A/B testing, Cohort Analysis, Quick prototyping, Lean development)
SCRUM was around since 1995. But the agile manifesto (agile values) really came to the fore in early to mid 2000s. Companies began to consider it at this stage.
Just like the ice - > there was a demand, there was no available solutions that were effective, there was a need for improvementThis is just like where software development was recently. Needed to build it (demand) and existing practices not effective (68% waste)
The PC industry, the car, the train, social media – lots of examples…The point is that new innovations often bring new opportunities. And sometimes real life problems result in people finding clever solutions. This helps us define the real worth of a PM. To add value, to eliminate waste