1. Portable Executive / Strategy Consultant
Marketing, Merchandising & Procurement
Introduction and Career Highlights
Patrick J. Curran Consulting, LLC
Naperville, IL
www.patrickjcurran.com

2. Senior Level Positions Held
V.P., S.V.P.
Directors
Buyers
Logisticians
Marketers
Analysts
V.P.s
Sales
Counselors
Field
Merchandisers
Positions held over the course of the
past 30 years
 Director
 Senior Director
 Vice-President
 Senior Vice-President
 Mergers & Acquisitions Integration
Leader
Organization Functions
1. Procurement and Logistics
2. Merchandising
3. Marketing
4. Field Operations
5. Perishables
6. Specialty Foods
7. Sales Development
Department Size
• 15 – 150 associates
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3. Institutional Knowledge and
Experience in the Food Industry
•Client support for HEB Stores,
San Antonio, TX and
Monterrey ,Mexico
•400 grocery and manufacturer
clients
•Product / Category
Development
•Kehe Food Distributors
•Perishable Food Categories -
Deli, Dairy, Frozen Food, Ice
Cream
•Business Development
•Customer Contact
•Supply (Cold) Chain
•Marketing
•Dearborn Wholesale Grocers
•Customer business
development and support
•Walgreens, CVS, Pete’s Fresh
Market, Independent Fuel
Centers [Mobil, Citgo, Shell]
•Procurement
•Marketing
•Logistics
•Prominent Regional Banners
•Jewel Food Stores {JCI,
American Stores]
•BI-LO Stores [Dutch parent,
Ahold]
•Ahold USA Mergers &
Acquisitions
•Tops Markets [Morgan Stanley
Private Equity]
•Delchamps Supermarkets
[Public Company]
Supermarket
Channel
Corporate
Chains
Wholesale
Grocery
Channel
Distribution
& Marketing
Store
Brands
Sourcing,
Marketing &
Supply Chain
Specialty,
Natural,
Organic
Distribution
& Marketing
Exposure to four (4) segments of
the food industry value chain as
shown here in the display
• Department Leader
• Senior Marketing Officer
• Corporate Synergy Group
Leader
• Mergers & Acquisitions
Integration Leader
• Business Imperative Project
Manager
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4. Examples of High Level
Leadership Experience
Ahold USA Integration Leader
Senior Vice-President,
Mergers & Acquisitions
Tops Markets LLC
SVP, Sales and Marketing
Kehe Food Distributors
Vice-President, Supply Chain & Logistics
Dearborn Wholesale Grocers
Vice-President, Procurement, Marketing
and Store Operations
Ahold USA Integration Leader
Was appointed as project management leader
directing the integration of the Bruno’s
Supermarket Company when that organization
was purchased by Ahold.
Also, was one of four SVP’s to play the role of
corporate procurement synergy leader.
Tops Markets LLC
In a spin off from Ahold USA, Tops Markets was
purchased by Morgan Stanley Private Equity.
Tops was decoupled from the corporation and
thrust into the need to migrate into a stand-
alone state. I led the project management for
all sales, marketing, buying and merchandising
functions.
Kehe Food Distributors
As V.P. of Supply Chain and Logistics, I was
appointed to lead the task force whose goal
was to reduce inventory and supply chain right
sizing initiatives.
Dearborn Wholesale Grocers
My hiring was influenced by the
recommendation of the consulting company,
Ft. Dearborn Partners. They were hired to
drive profit improvement business processes
during a time when the company was entering
the death spiral. As the new V.P., I was
involved in instituting lean and total quality
transformation processes.
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5. Performance Improvement
Impact to Income Statement
and Balance Sheet
Driving operational excellence in
procurement, logistics and inventory
right-sizing yields immediate
improvements in sales revenue, gross
profit, expense control and working
capital.
Performance Improvement
Benefit to
the
Income
Statement
Benefit to the
Balance Sheet
Improved service level +.33% - +.50% Sales Revenue
Reduction in cost-of-goods .15% - .20%
Gross
Profit Inventory
Increase in supplier incentives +8% - +12%
Gross
Profit Cost-of-Goods
Decline of in-bound freight costs 2% - 4%
Gross
Profit Cost-of-Goods
Reduction in inventory 10% - 18%
Labor
expense Working Capital
Reduction in stock losses 10% - 15%
Gross
Profit Inventory
Improvement in shelf life 5% -10% Sales Gross Margin
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6. Notable Accomplishments
Tops Markets
Drove like store sales and market share improvement
Led the decoupling and the human resource build-out of this regional supermarket business
spinning off from the Dutch parent to Morgan Stanley Private Equity
Assisted in driving the systems decoupling and stand-alone development
Introduced a successful loyalty card marketing program
Completely revitalized the store brands program, 500 skus
Trade engagement - fostered healthy relationships with the trade
Fuel Centers – co-led the expansion and development of the Gaspoints program
BI-LO Supermarkets
Led the development and introduction of a world class loyalty card marketing program
Created marketing support programs for the rapid store growth and new market entry plan
Increased the sales and profit penetration of the perishable food categories
Generated incremental funding and cost-of-goods concessions from supplier partners via
synergy programs
Kehe Food Distributors
Created a new and flourishing perishable category business enterprise by “putting the company’s
specialty perishable food category business on the map”
Succeeded in driving double digit sales growth in the perishable categories
Developed business processes and action plans to dramatically reduce unnecessary inventory
Developed new business processes for the inbound freight program reducing inbound freight and
warehouse labor costs
Dearborn Wholesale Grocers
Succeeded in developing programs designed to right-size major areas of the organization,
namely, the buying and marketing departments resulting in significant expense reductions
Drove double digit increases in the inflow of trade marketing funds
Reduced and right-sized inventory by 25% by shaking out unnecessary and obsolete inventory
Reduced stock losses by instituting procurement metrics, processes and procedures designed to
better manage the perishable categories
Developed price management metrics, processes and procedures designed to increase
competitive position and gross profit
Improvement In:
1. Sales
2. Gross Profit
3. Stock Loss
4. Market Share
5. Inventory Productivity
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7. Business Improvement Executive & Strategy Consultant
Patrick J. Curran Consulting, LLC
2860 Melrose Ln
Naperville, IL 60564-6008
pat@patrickjcurran.com
www.patrickjcurran.com
630-210-5668
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I think that we have opportunities all around us – sometimes we just don’t recognize them.
Lou Holtz
It has long come to my attention that people of accomplishment rarely sat back
and let things happen to them. They went out and happened to things.
Leonardo da Vinci
The way to get started to is to quit talking and begin doing.
Walt Disney
It always seems impossible until it is done.
Nelson Mandela
A few inspirational and motivational quotes from famous people….