The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!

1. Today’s Mobile
Culture:
How Social Media &
SEO Can Help You
Connect With
Customers
Presented by: Patricia Ogilvie
www.patriciaogilvie.com

2. What is Mobile Culture?
Because consumers search for local businesses online, have you built a long
lasting culture – instead of a one time blast that won’t last?
You and your message – the hub of a wheel – and all the platforms are around
it – the spokes are the points of interest about you.
Because people check online reviews before selecting a local business – what
are your connection points your customer can touch?
Social media is mobile – people search using iphone, smart phones, ipads, lap
tops, computers… in their own home, in their cars, on the street

3. More Mobile Culture
Mom-preneurs, Pets, Family oriented, religion, color, sexual orientation,
cooking, what connects your niche to you? What one aspect of your culture
could people relate to? What are you all about? Who are you and what are
things about you that could become culture.
What is it about you that people would connect with and stay around and
want to connect more?
The more you (your business culture) you put out there, the more people
want to know more – and they stay interested in you.
Example Culture: You want to help your clients create a change, build a bigger
life, and do it with grace and ease. All these and MOBILE! ONLINE!

4. So… Step 1 - Local SEO
Your Culture is to Build Long Lasting Relationships
– AND be online because people are looking for you
ONLINE!
First exposure Builds Connection!!
Local SEO is the process of optimizing a business
website to come up in the search engine results
when internet searchers enter “localized” phrases
into the internet search engines.
For example:
“Adult Education in Edmonton”
vs “For Better Lifestyle Education in Edmonton”

5. Local SEO Facts & Trends
Every Business Should Know About
Consumer Usage Stats:
85% of consumers search for local
businesses online
75% of online searchers never scroll past
the first page of the search results
Local
67% check online reviews before
selecting a local business

6. Local SEO Facts & Trends
Every Business Should Know About
However:
63% of small businesses still don’t have a
website
25% of small businesses with websites do
not show up in the search engine results at
all
Most businesses have no clue where their
websites rank or how much traffic they’re
getting because they do not track the
statistics

7. Circle of Business Life - Most Popular
Online Activities
Social Networking – 65%
Using Email – 92%
Watching Videos – 71%
Using Search Engines – 92%
What Are
Consumers
Doing
Online?
Shopping – 71%
Reading Content – 90%

8. The Web has changed the way consumers spend their
money…
It has also changed the way your business can truly
CONNECT with your local target market…

9. Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS
• Yellow Page Books
• Newspaper Ads
• TV Commercials
ONLINE METHODS
• Social Media
• Local Search
• Online Videos & More!

10. What Does This Mean for
Your Business?
You Should :
1. Put your business in front of
your target audience online
2. Spend your marketing dollars
where they can yield the best
returns
3. Utilize the power of online
marketing to stay connected
to your local market

11. Could Local SEO Be The Missing Piece
of the Puzzle for YOUR Small Business?
Local SEO is No Longer a
Trend…
It’s the NEW Way to Do
Business!

12. Why Local SEO Marketing?
It’s POWERFUL For Helping You…
 Show Up When Local Consumer Perform a
Search Online for What You Have to Offer
 Build Your Brand
 Easily Generate New Leads
 Generate Repeat, Loyal Customers

13. Benefits of Local SEO
 You can gain control over your local
business pages by claiming them on sites
such as Google+ Local, Yahoo Local, Bing,
and others
 Will get a boost in the search engine results
over time, which means more eyes on your
business
 Local SEO is much less expensive than
traditional advertising methods – and the
results are generally better

14. Benefits of Local SEO
 Allows you to easily show off your satisfied
customer reviews, which will help send
even more new customers your way
 Adding fresh, unique content to your
website or blog on a consistent basis will
help drive more traffic to your website – as
well as reward your visitors with great
content
 High search engine rankings will help build
trust amongst consumers – making your
brand stand out from the crowd
 Shows off your message

15. QUESTIONS?
ANY

16. And Now… Step 2
- Social Media
Social media is “media for social
interaction and communication.”
Enabled by easily accessible and
scalable online platforms, social
media has substantially changed the
way consumers, businesses, and
organizations communicate.

17. Social Media Facts & Trends
Every Business Should Know About
Social Media and Business
Stats:
Approximately 30% of
companies are now using social
media for business
87% of the Fortune 100 now
use social media
80% of businesses use social
media to monitor their
competitors

18. Social Media is HOT:
Facebook has over a Billion users
Twitter has over 750 million users
Google Plus has nearly 400 million users
LinkedIn has over 150 million users
Pinterest has over 10 million users
Instagram is making a move!
These are just the top 6…
there are MANY more

19. Facebook User Stats
Top social media site
More than 50% of active users
login daily
More than 7 million apps and
websites are integrated with
Facebook
Approximately 3 billion
Facebook “Likes” or
“Comments” per day

20. Facebook Features
 Can create Facebook Pages
to represent your business
and build a following
 Timeline Layout
 Can create groups and
events
 Can easily find people to
connect with

21. Twitter User Stats
15% of online adults use Twitter
More than 50% of Twitter users
follow companies, brands, or
products
79% are likely to recommend
brands they follow
57% of businesses that use social
media for business use Twitter

22. Twitter Features
Ability to Send and Read
Other Users’ Updates
(Tweets)
Twitter Messages are
Limited to 140 Characters
Can Send and Receive
Updates via the Twitter
Website, Text Messages, or
Emails

23. Google Plus (Google+) User Stats
Fastest network to reach
10 million users (only took
16 days – Twitter took 780
days and Facebook took
852 days)
Owned and operated by
Google
Google+ users spend
more than an hour per day
across different Google
products

24. Google Plus (Google+) Features
•+1 Feature – allows you to instantly get new
people in your circle from your blog or
webpage
•Circles – allow users to organize contacts
into groups for sharing across various Google
services
•Hangouts – used to facilitate group video
chat
•Messenger – allows instant messaging within
circles and is available to Android, iPhone,
and SMS Devices
•Sparks – is a front-end Google Search that
enables users to identify topics they may want
to share with others.

25. LinkedIn Usage Stats
 Approximately 2 new members
join every second
 Students and college graduates
are the fastest-growing
demographics on the site
 In 2011, its revenues reached
$522 million
 It is the 36th most-visited website
in the world

26. LinkedIn Features
 Network mostly contain
professionals such as business
owners, executives, and highlevel thinkers
 Members are sharing insights in
more than one million LinkedIn
Groups
 Ultimate site to connect with
like-minded individuals

27. YouTube Usage Stats
YouTube is the 2nd largest
search engine – right behind
Google
Gets 10% of all internet traffic
Online video accounts for 50%
of all mobile traffic
More than 2 billion views per
day
179 million U.S. users spend
about 900 seconds per day on
YouTube

28. YouTube Features
Bulletins allow you to post a
link to a video directly on your
subscribers’ and friends’ pages
Ability to put a link to your
website – as well as additional
information – in the Video
Description box
Users can easily share your
videos with their networks with
the integrated social media
sharing buttons

29. Pinterest – The Newcomer
 Quickly became one of the top 10 social
networking sites
 Over 9 million Facebook-connected users
 Nearly 12 million monthly unique visitors
 Fastest site in history to break through the 10
million unique visitor mark

30. Pinterest Features
Used as a virtual online
“pinboard”
Users collect photos and link
to products they like
Users share all of the pins
they love with their network

31. How Social Media Can Help
 Customer Service
 Generate New Leads
 Perform Market Research
 Build an Email Marketing List
 Run Special Deals and Promotions
 Monitor and Manage Your Reputation
 Provide Links to Valuable Free Information

32. Make sure your business has
a profile on the top social media
sites, such as Facebook,
Twitter, LinkedIn, Google+, and
Pinterest, Instagram
Engage with your social media
audience frequently without
going overboard
Address any of your followers
concerns
Keep your followers satisfied
with useful content

33. Private Online Videos
Create videos to place on your
website, blog, social media
profiles, and video sharing sites
Videos can be commercial
style, tutorial style, informational
style, or any other style that fits
your business
Online videos can help
increase website rankings and
exposure – as well as
conversion rates
Optimize your videos for best
results

34. Reputation Management
Facts & Trends Every Business
Should Know About
Where are Consumers Posting?
Local Directory Listings & Review Sites
Social Networking Sites
Blogs
Articles
Business websites
Therefore… you have to be there too!
Listen and read customer minds!

35. What Are People Saying
About Your Business?
Bloggers
Forums
Your Company’s
Online
Reputation
Social
Media
Former
Employees
Customer
Reviews

36. Proper Website Design
 Your website should be attractive, professional,
easy to navigate, and full of conversion tools
 Should include some way to capture visitors’
information, such as email address, mobile
phone number, etc.
 Should have a strong call to action on every
page
 Should have fresh, relevant content added on a
consistent basis – a blog works well

37. Why Wordpress Websites?
 Mobile friendly!!!!
 WP is the top choice of over 100,000 sites on the Intra-net
 The most influential people use WP – eBay, Oprah,
Whitehouse, Amazon
 Years ago the best websites made were rich in graphics,
filled with flash movies, bells and whistles!
 Now you run a great risk with a site like this because Google
doesn't like you when it spiders for organic traffic. The flash is
NOT recognizable by Google's robots and graphics that are
more than 1/3 of the entire site are not crawled for higher
organic listings and search engine optimization.
 Most of the time they are demoted and even ignored.
 You needed a techie to change even 1 word – now you can
create your own pages and articles!

38. Email Marketing
 Affordable and dependable
 Build a relationship with subscribers
 Easily convert subscribers into repeat buyers
 Great way to keep in touch with customers
 Autoresponder magic!

39. Free Opt-In’s
 Trade for visitor email addresses – capture all your
prospective visitors – they can be converted into
paying customers
 Builds trust and credibility with subscribers
 Powerful marketing tool bringing prospects from
social media into your website.
 Begins the process of creating information
products

40. QUESTIONS?

41. Thank you for
participating in this
webinar!
For More Information About Going Mobile, Contact Me Today
Patricia Ogilvie
www.patriciaogilvie.com