The Future of Luxury Travel in Millennial Culture
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Presented at Virtuoso Travel Mart, August 2011.
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The Future of Luxury Travel in Millennial Culture
- 1. The Future of Luxury Travel in Millennial Culture Patricia Martin Virtuoso Conference Las Vegas, 2011
- 2. © 2010 Patricia Martin. All rights reserved.
- 3. © 2010 Patricia Martin. All rights reserved.
- 4. © 2010 Patricia Martin. All rights reserved.
- 5. © 2011 Patricia Martin. All rights reserved. This is what it looks like right before a renaissance.
- 10. © 2011 Patricia Martin. All rights reserved.
- 13. Millennial relevance: Secrets of global brands © 2011 Patricia Martin. All rights reserved.
- 14. © 2011 Patricia Martin. All rights reserved. Belong
- 15. Copernican moment © 2011 Patricia Martin. All rights reserved.
- 16. BRAND Old way © 2011 Patricia Martin. All rights reserved.
- 17. USER © 2011 Patricia Martin. All rights reserved. New way
- 18. Believe in ballet? © 2011 Patricia Martin. All rights reserved.
- 19. Creating new story of the future © 2011 Patricia Martin. All rights reserved.
- 20. © 2011 Patricia Martin. All rights reserved.
- 21. Is luxury relevant? Brand is at the center? © 2011 Patricia Martin. All rights reserved.
- 22. © 2011 Patricia Martin. All rights reserved.
- 23. © 2011 Patricia Martin. All rights reserved.
- 24. © 2011 Patricia Martin. All rights reserved.
- 25. Belong © 2011 Patricia Martin. All rights reserved.
- 26. Many ways to belong, irreverent luxury. © 2011 Patricia Martin. All rights reserved.
- 27. Belief: Life is an adventure…everyday! Belong: Many lifestyle points of entry Create: Branson models how to create the story of an adventurous life © 2011 Patricia Martin. All rights reserved.
- 28. © 2011 Patricia Martin. All rights reserved.
- 29. “ Reason to believe” in travel? Spaulding Grey Moments © 2011 Patricia Martin. All rights reserved.
- 30. © 2011 Patricia Martin. All rights reserved.
- 31. Intimate bonds = new luxury © 2011 Patricia Martin. All rights reserved.
- 32. Family is “precious cargo” © 2011 Patricia Martin. All rights reserved.
- 33. flickr.com/photos/andreroseta/5809087793/ © 2011 Patricia Martin. All rights reserved. Create: Offer them time unplugged to nourish the imagination.
- 34. Believe: Groupon’s Alternative Spring Break © 2011 Patricia Martin. All rights reserved.
- 35. © 2011 Patricia Martin. All rights reserved. Belong: Encourage rituals of bonding.
- 37. Thank you! [email_address] @PatriciaMartin