Our business, can bring our inside of experience to create new experience of marketing communication to your client and can do business and give your wallet bigger.
Between our idea, we can share the great idea and provide the best service to clients
Our business is stronger of strangeness.
Our business can be faster successful and good profit.
3. patchaya.si@gmail.com / 668.7581.7288
Industrial Estates
World-Class Seaports
Eastern Seaboard Industrial Region
Road Network
International Airports
Rail Lines
Communications
Globalized Business is a Race, Choose Your Land Wisely
BENEFITS OF THE BOI
12. OUR BACKGROUND
• More than 15 years, not only I work in marketing communication strategy but
also I do implement successful to support strategy. I had many great
experiences from many companies as follow;
- PM Center Co., Ltd. ; TOP THREE COMPANY FOR PROVIDEING
EQUIPMENT RENTAL FOR EVENT
- PREZENTIA Co., Ltd. ; MIDDLE ORGANIZATION AND ESTABISHED
FROM 1995.
- THAI HAKUHODOD Co., Ltd. ; THE BIGGEST OF JAPANESE
ADVERTISING AGENCY IN THAILAND
- KASIKORN BANK GROUP; TOP FINANCIAL AND BANKING FIRM IN
THAILAND AND EXPERT CHINA MARKET
- PRUKSA CLINIC; FAMOUS BEAUTY CLINIC AMONG CELEBRITIES IN
THAILAND AND HAVE OPENED MORE THAN 23 YEARS
13. OUR BACKGROUND
▪ Marketing Professional
Effective business development and
marketing professional with a
comprehensive financial knowledge and
'hands-on' experience across of a range of
sectors. Key areas of strength include
identifying unique opportunities for
growth, cultivating relationships with
clients to secure long-term business and
increase company revenue, as well as
proficiently managing and developing
team members.
▪ Media Marketing Professional:
Results-driven and highly qualified
Media/Marketing Professional with
extensive experience managing research
on digital components to provide
analytics on ad traffic and behavioral
trends. Adept at developing and
implementing marketing strategies,
managing key accounts, analyzing market
conditions, and ultimately generating
high levels of ROI
14. OUR BACKGROUND
• Mr. Trevor Lewis who is my partner and works on digital works more
than 20 years.
• His website about social network service is www.classicseogroup.com , the
website is about how we can help you go to the 1st page of google.com and
how you can get the potential leads.
15. OUR BACKGROUND
• Our business, can bring our inside of experience to create new experience of
marketing communication to your client and can do business and give your wallet
bigger.
• Between our idea, we can share the great idea and provide the best service to
clients
• Our business is stronger of strangeness.
• Our business can be faster successful and good profit.
18. patchaya.si@gmail.com / 668.7581.7288
Goal:
SINGLE MESSAGE IDEA
working in all contexts taking
advantage of each strengthens.
INTERACTIVE PEOPLE CAN PARTICIPATE
So, what is the topic to ask them to do?
How are they engaging? Is our content
useful?
TV / RADIO / NEWSPAPER /
MAGAZINE
Big draw power & high on
entertainment value.
What role can TV play?
Can we use it differently?
MOBLIE
It is heart of your life
So, what content do we want to provide
to everyone to take with them?
PR / SALES / DM / DESPLAY /
EVENT
Direct through target
consumers.
Do you have catchy content to
them??
20. patchaya.si@gmail.com / 668.7581.7288
N o t A d v e r t i s i n g B u t
I N N O V A T I O N M A R K E T I N G C O M M U N I C A T I O N
create USEFUL CONTENT
Content & tools that
MAKE EVERBODY’S
LIVES MORE BETTER IN
THE SAME WAY.
think CONTEXT
Think of all of the places, the touch points, where
EVERYONE could engage with our content,
SINGLE MESSAGE IDEA. What are they seeking
there. The way they use media and technology
will influence our content.
don’t forget the BRAND
IBRAND POSITIONING to the
idea? Do we allow for having
GREAT s the EXPERIENCES that
will get everyone ENGAGED
more than product themselves?
create MARKETING SOLUTIONS not ADS
Go BEYOND Advertising Messages
Solve something SIMPLE BUT DIFFERENCE.
Involve and Enable EVERYONE.
ALLOW EVERYONE to participate.
Create BRAND FANS and deliver VALUE TO EVERYONE.
21. THINK
• Developing Marketing Strategy and align business objectives with
the tools, campaigns and metrics for success.
TOOL
• Identifying & Implementing tools and systems to enable key
business and marketing processes.
DO
• Executing tactics & campaigns that map back to business
objectives and provide engaging customer experiences.
MEASURE
& ADJUST
• Tracking, reporting, analyzing and adjusting user experiences
to provide improved customer experiences.
22. OWNED
MEDIA
BOUGHT
MEDIA
Websites, SEO, E-mail,
Apps, Social Networks,
Communities, Content,
Service extension
EARNED
MEDIA
Advertising: Television, Radio,
Magazine, Bannering,
Sponsorship, Paid search
SEO, Facebook, Google+, Pinterest,
Youture, Twitter, Blogs, Comments, E-mail
CONVERSION
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
• Create attention
• Feedback loop built in
• Hello long-tail
• Lose control of your
marketing
• Buy attention
• Communication from
one to many
• Controlled message
• No immediate feedback
Consumption of communication.MANY WAY TO COMMUNICATE TO CONSUMERS
23. successful businesses understand
that marketing does not end with
the sale, but rather it begins after
the first sale
Traditional marketing activities that
still work for you, like advertising in
a mass media, sending direct mail
and attending networking events,
are still essential.
25. Full Service
Interactive
agencies
digital lead
generation
rich media campaigns &
communications strategy
interactive
marketing
digital brand
development
email
marketing
e-learning
Tools
Web 2.0 website design and
development
interactive video
brand experiences
content management
services
PPC campaign
management
SEO/SEM
services
overall data mining & ROI
assessment.
web application
development
mobile
devices
emerging digital
platforms
26. Specialized
agencies
Creative
idea
Technical
Logistic
Management
Leisure Business e.g. leisure sport, concert,
music, recreation.
Cultural Business e.g. ceremonial, religious, art,
heritage, and folklore.
Organizational Marketing e.g. commercial, political, charitable, sales,
product launch, expo, recognition, public relation
Personal Business e.g. weddings, birthdays, anniversaries.
Knowledge Business e.g. workshop, seminar, excursions
28. Geeks: with deep tech experience
Sales/Marketing: who bring in
customer$ $ $
Entrepreneurs : who have sold
companies
WITH 3 KEY PLAYERS WHO
RELEVANT EXPERIENCE
29. Common Revenue Models:
Social Media Marketing
Direct Marketing
Brand Marketing
The Capital uses for
New Hires (Build Product)
Mktg & Sales (Get Customers / $$$)
Ops & Infrastructure (Scale Up)
30. Structure
Team
Member
Investment Organization
Product
Validation &
Customer
Usage
1 - 3
Founders
$25-$100K
Incubator
environment:
multiple peers,
mentors /
advisors
3-6
months
Test Small-
Scale
Customer
Adoption (10-
1000 users)
Test
Functional
Prototype /
“Minimum
Viable
Product”
(MVP)
Demonstrate
Concdpt,
Reduce
Product Risk,
Test
Funcitonal
Use
Develop
Metrics /
Filter for
Possible
Future
Investment
Marketing
Validation &
Revenue
Testing
2-10 person $100K-$1M
Syndicate of
Angel
Investors /
Small VC Funds
6-12
months
Many People
Use It, &
They Pay
Improve
Product ,
Expand
Customers ,
Test Revenue
Test Channel
Cost,
Revenue
Opportunity
Prove
Solution /
Benefit,
Assess
Market Size /
Determine
Org Structure
/ Key Hires
Revenue
Validation &
Growth
5-25 person $1M-$10M
Seed &
Venture
Investors
12-24
months
We Can
Make (a lot
of) Money
Make Money
(or Go Big) ,
Get to
Sustainability
Prove /
Expand
Market ,
Operationalize
Business
Future
Milestones:
Profitable /
Sustainable /
Exit Option
Stage Period
Customer
Stage
Function
Status
Test Improvement
Action Plan
We may focus on online service
and event organize service
We may focus on online service
and event organize service and
display innovation
We can full service of marketing
communication