Number of women tobacco users rising

1. Number of Women Tobacco Users
Rising
Commercials, Films To Blame: Study
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2. Contd..
The number of women consuming tobacco products has doubled over 15 years,
according to a report by the Public Health Foundation of India (PHFI).While only
10% of women consumed tobacco products during the mid and late-1990s, the
number has increased to 20% in recent years, the re port said. Tobacco
consumption among men has remained in the range of 45-57% between 1995-96
and 2009-10. The increase in tobacco consumption among women was largely
fueled by the rise in smokeless tobacco use, the PHFI report said. Promotional
tactics linking tobacco consumption to empowerment is a significant factor, experts
say .
Various surveys and studies show that India is at the second stage of tobacco
epidemic where women tend to follow male pattern. “This is an expected rise.
India is a developing nation witnessing tremendous socio-economic development
coupled with financial independence of women. The tobacco industry sees women
as lucrative consumers,“ Monika Arora, di rector-health promotion division at PHFI,
said.
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3. Contd..
Women, in both urban and rural settings, see tobacco consumption as
a sign of empowerment and hence they follow men, Arora added. This
has been further enhanced due to Bollywood films containing tobacco
imagery , resulting in large level exposure in India, relative to other
countries, she said.
Trends in western countries show men are the first ones to start
smoking with a gradual increase in the trend. In the second stage,
women follow them.
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