10. "Social media is like teen sex.
Everyone wants to do it. No one
actually knows how. When finally
done, there is surprise it's not
better.” Avinash Kaushik, Google analytics guru (through Twitter, March 2, 2009)
13. TOPICS
• innovations and trends in social media
• applying social media to overall marketing
• strategic approaches to social media
• research in the social graph
17. “Social media are media for social interaction,
using highly accessible and scalable publishing
techniques. Social media uses web-based
technologies to turn communication into
interactive dialogues... social media is a blending
of technology and social interaction for the co-
creation of value.”
27. "The internet's completely over. I don't
see why I should give my new music to
iTunes or anyone else. They won't pay me
an advance for it and then they get angry
when they can't get it.
"The internet's like MTV. At one time MTV
was hip and suddenly it became
outdated. Anyway, all these computers
and digital gadgets are no good.
"They just fill your head with numbers
and that can't be good for you."
34. Dell’s actions resulted in $6 million in sales via the
custom URL that tracked usage of the discount
coupon.!
35.
36.
37. • Goals / objectives of the brand
• Marketing strategy
• Consumer behavior & insights
• Messaging
• Media landscape / Digital ecosystem
38. Social media
doesn’t replace
traditional media
• It’s more a megaphone for
conversations
• It’s a new conduit for consumer
understanding
• It’s a new system of accountability –
checks and balances