Tennessee Governor's Conference on Tourism 2012
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You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.
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Tennessee Governor's Conference on Tourism 2012
- 7. Now 11:00 Kate Gallagher @k8gallagher kgallagher@paramore.is
- 8. Now 1. Tell you briefly who I am and why I’m here 11:00 Kate Gallagher @k8gallagher kgallagher@paramore.is
- 9. Now 1. Tell you briefly who I am and why I’m here 2. Top five best of the best tips and tricks you can use now! 11:00 Kate Gallagher @k8gallagher kgallagher@paramore.is
- 10. Now 1. Tell you briefly who I am and why I’m here 2. Top five best of the best tips and tricks you can use now! 3. Free tools 11:00 Kate Gallagher @k8gallagher kgallagher@paramore.is
- 11. Now 1. Tell you briefly who I am and why I’m here 2. Top five best of the best tips and tricks you can use now! 3. Free tools 4. Questions 11:00 Kate Gallagher @k8gallagher kgallagher@paramore.is
- 16. full-service digital agency Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.is
- 17. design + development + media Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.is
- 18. Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.is
- 19. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.is
- 24. 2010 + 2011 Kate Gallagher @k8gallagher kgallagher@paramore.is
- 25. i miss hannah already Kate Gallagher @k8gallagher kgallagher@paramore.is
- 45. kate 2 Kate Gallagher @k8gallagher kgallagher@paramore.is
- 46. Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.is
- 47. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.is
- 49. Top five best of the best tips and tricks you can use now! Kate Gallagher @k8gallagher kgallagher@paramore.is
- 50. It’s True! 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate Gallagher @k8gallagher kgallagher@paramore.is
- 53. the top five of the best tips and tricks you can use now Kate Gallagher @k8gallagher kgallagher@paramore.is
- 54. 1. have a good timeline photo + profile photo Kate Gallagher @k8gallagher kgallagher@paramore.is
- 55. After Before Kate Gallagher @k8gallagher kgallagher@paramore.is
- 56. After Before Kate Gallagher @k8gallagher kgallagher@paramore.is
- 57. After Before Before wall posts get the most attention Kate Gallagher @k8gallagher kgallagher@paramore.is
- 58. After Before Before After wall posts get the most cover photo gets the most attention attention Kate Gallagher @k8gallagher kgallagher@paramore.is
- 59. Cover photo It’s huge 100% Faces Kate Gallagher @k8gallagher kgallagher@paramore.is
- 60. 1. have a good timeline photo + profile photo CoverPhotoFinder.com Kate Gallagher @k8gallagher kgallagher@paramore.is
- 61. 2. stop adding social media management to someone’s job description Kate Gallagher @k8gallagher kgallagher@paramore.is
- 62. btw it won’t work anyways Kate Gallagher @k8gallagher kgallagher@paramore.is
- 66. •Reads blogs about social media and mobile technology Kate Gallagher @k8gallagher kgallagher@paramore.is
- 67. •Reads blogs about social media and mobile technology •Is an early adopter Kate Gallagher @k8gallagher kgallagher@paramore.is
- 68. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media Kate Gallagher @k8gallagher kgallagher@paramore.is
- 69. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive Kate Gallagher @k8gallagher kgallagher@paramore.is
- 70. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented Kate Gallagher @k8gallagher kgallagher@paramore.is
- 71. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist Kate Gallagher @k8gallagher kgallagher@paramore.is
- 72. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online Kate Gallagher @k8gallagher kgallagher@paramore.is
- 73. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications Kate Gallagher @k8gallagher kgallagher@paramore.is
- 74. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications •Is not overly confident about her social media skills Kate Gallagher @k8gallagher kgallagher@paramore.is
- 75. plan to invest more annually Kate Gallagher @k8gallagher kgallagher@paramore.is
- 76. 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012 a higher percentage than for any other digital marketing tactic. Kate Gallagher @k8gallagher kgallagher@paramore.is
- 78. 3. create an editorial calendar Kate Gallagher @k8gallagher kgallagher@paramore.is
- 79. 3.5 remember to look at your editorial calendar that you created Kate Gallagher @k8gallagher kgallagher@paramore.is
- 80. over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return... ...specifically deals and information about deals.a higher percentage than for any other digital marketing tactic. Kate Gallagher @k8gallagher kgallagher@paramore.is
- 82. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) Kate Gallagher @k8gallagher kgallagher@paramore.is
- 83. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) 4. Moderating 5. Selling Kate Gallagher @k8gallagher kgallagher@paramore.is
- 84. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) 4. Moderating 5. Selling Kate Gallagher @k8gallagher kgallagher@paramore.is
- 85. brand how you respond Kate Gallagher @k8gallagher kgallagher@paramore.is
- 87. 4. write a social statement of purpose Kate Gallagher @k8gallagher kgallagher@paramore.is
- 88. 49% of companies on social media fail to have a social media strategy Kate Gallagher @k8gallagher kgallagher@paramore.is
- 89. Write a simple statement of purpose for how you will use Twitter and Facebook Kate Gallagher @k8gallagher kgallagher@paramore.is
- 90. Write a simple statement of purpose for how you will use Twitter and Facebook For example: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other. We’ll do this by posting 1 piece of content daily. That content will include no more than 1 event announcements, 1 product announcements, and 1 other piece of news about us. We’ll spend about an hour each week searching twitter for new people to follow and other brands to like. We will respond to people’s questions within 2 hours. Kate Gallagher @k8gallagher kgallagher@paramore.is
- 92. Pinterest pin board-style social photo sharing website Kate Gallagher @k8gallagher kgallagher@paramore.is
- 93. Pinterest create and manage theme-based image collections collections like: events, interests, hobbies Kate Gallagher @k8gallagher kgallagher@paramore.is
- 94. Pinterest create and manage theme-based image collections collections like: events, interests, hobbies Kate Gallagher @k8gallagher kgallagher@paramore.is
- 95. Pinterest users can browse other pin boards for inspiration 're-pin' images to their own collections 'like' photos. Kate Gallagher @k8gallagher kgallagher@paramore.is
- 97. tourism + pinterest Kate Gallagher @k8gallagher kgallagher@paramore.is
- 98. tourism + pinterest retail = triple digit impact on sales Kate Gallagher @k8gallagher kgallagher@paramore.is
- 99. tourism + pinterest retail = triple digit impact on sales website traffic Kate Gallagher @k8gallagher kgallagher@paramore.is
- 100. tourism + pinterest retail = triple digit impact on sales website traffic time on site Kate Gallagher @k8gallagher kgallagher@paramore.is
- 101. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure Kate Gallagher @k8gallagher kgallagher@paramore.is
- 102. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchase Kate Gallagher @k8gallagher kgallagher@paramore.is
- 103. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchase photos make an impact Kate Gallagher @k8gallagher kgallagher@paramore.is
- 105. the top five of the best tips and tricks you can use now Kate Gallagher @k8gallagher kgallagher@paramore.is
- 106. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2. don’t just add social media management to someone’s job description 3. create and don’t forget about your editorial calendar 4.write a statement of purpose 5. test the new stuff (pinterest) Kate Gallagher @k8gallagher kgallagher@paramore.is
- 111. HootSuite: manages all your social platforms from one dashboard Kate Gallagher @k8gallagher kgallagher@paramore.is
- 115. Hyper Alerts track competitors... and yourself Kate Gallagher @k8gallagher kgallagher@paramore.is
- 119. consumer discounts partner exposure build social audience Kate Gallagher @k8gallagher kgallagher@paramore.is
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