The Tennessee Tourism Email Marketing Co-Op Program is a consistent driver of conversions for past and future visitors by engaging them in a monthly conversation with Tennessee. The database is comprised of 315,000+ subscribers acquired from vacation guide signups, email signups, and lead generation with above average open and click rates. A conversion study conducted by Tennessee Tourism in 2011 showed that 53% of people have made an offline buy from a promotional email.

1. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
The Tennessee Department of Tourist Development
Online Media Co-Op Opportunities
2011 - 2012 Fiscal Year
Presented by Paramore | the digital agency
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2. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Email Marketing Co-Op Program
The Tennessee Tourism Email Marketing Co-Op
Program is a consistent driver of conversions for
past and future visitors by engaging them in a
monthly conversation with Tennessee.
The database is comprised of 315,000+
subscribers acquired from vacation guide
signups, email signups, and lead generation with
above average open and click rates.
A conversion study conducted by Tennessee
Tourism in 2011 showed that 53% of people have
made an offline buy from a promotional email.

3. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Email Marketing Co-Op Program
Every article and navigation link is for sale in the
Tennessee Co-Op eNewsletter, which delivers the
third Thursday of every month, except December
and January, to the entire database of subscribers.
You will receive a custom, detailed email report for
each month you participate in the Tennessee
Tourism Email Marketing Co-Op program.
Tennessee Co-Op Program - EMAIL

4. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op

5. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Email Availabilities
The Tennessee Co-Op eNewsletter delivers the third Thursday of every month, except December and January, to
the entire database of subscribers.
MONTH PLACEMENTS
September SOLD SOLD c d e f SOLD SOLD i
October SOLD SOLD c d e f g h i
November SOLD SOLD SOLD d e f g h i
December a b c d e f g h i
January a b c d e f g h i
February SOLD SOLD SOLD SOLD e f g h i
March SOLD SOLD SOLD SOLD SOLD f g h i
April SOLD SOLD SOLD d e SOLD SOLD h i
May SOLD SOLD SOLD SOLD e f SOLD h i
June SOLD SOLD SOLD d e f g h i
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6. Paramore the digital agency
Tennessee Department of Tourist Development
Co-Op Program | www.paramore.is/co-op
Be Sure And Take Advantage of The
Tennessee Travel Tuesday’s T3 Program.
Submit your Deals Through the Online System
www.tnvacation.com/t3
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