7. ACCESSIBILITY
TECHNICAL
Average page authority of 100+ client assets before and
after silo implementation.
Before
0
40+
After
Siloing
Increase relevance by creating silos around a given topic through internal linking.
8. RELEVANCE
ON-PAGE
> Launched in August
> Entirely new engine
> Focuses on the entire topic
and its subtopics
> Goal is to be more conversational
> Consider content type
Google launched Hummingbird
Increased emphasis upon the context of content.
10. REACH
OFF-PAGE
NEWS FLASH
Social is influencing
rankings.
Link Building is now Content Distribution
Connecting with the right people is more important than connecting with the right site.