We had a great #BizHeroes Tweetchat with Sarah Santacroce about LinkedIn Best Practices! Here are 26 of the Hottest Tips and Tips on #LinkedIn. Behind every great business stands an even greater community. Join us Tuesdays at 2pm EST, 20h CET and meet ours. #BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community. Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!

1. 26 LINKEDIN
MARKETING TIPS
#BizHeroes chat with @SarahSantacroce

2. DON'T FORGET!
"YOU NEED TO HAVE
AN OPTIMIZED LINKEDIN
PROFILE IN ORDER TO GET
FOUND ON LINKEDIN"
@SARAHSANTACROCE

3. #LinkedIn is a place to network & find professional content.
Sarah Santacroce @sarahsantacroce
LinkedIn plays an essential role in thought leadership as well as
connecting with like-minded people.
LiveHive @livehive
LinkedIn is a very targeted platform. The audience there wants to
network and connect with peers.
Cendrine Marrouat @cendrinemedia
#LinkedIn is a place to network & find professional content.
Sarah Santacroce @sarahsantacroce

4. Optimizing your profile enhances your clicks when people do a LI
search.
LiveHive @livehive
LinkedIn is highly optimized already so it will rank high in search
engines. If you optimize even more = Boom!
Cendrine Marrouat @cendrinemedia
Your LinkedIn profile is like a mini website that drives traffic to your
maxi website.
Sarah Santacroce @sarahsantacroce
The groups are my favorite part of Linkedin. Some really great
discussions out there.
Jessica Roberts @connect2life

5. Rework your profile headline! That's where the keywords matter the
most. Don't use generic titles.
Sarah Santacroce @sarahsantacroce
Participating in your targeted group is important. It's a plus if you
get to create/moderate one too.
LiveHive @livehive
Choose LinkedIn groups carefully: where does your target
audience hang out.
Sarah Santacroce @sarahsantacroce
Those LinkedIn groups scare me. Some seem like a full-time job
just to keep up.
Jake D. Parent @jakedparent

6. What I do is KEEP weekly email message from most-valued (of 50)
LI Groups to monitor discussions.
Judy Gombita @jgombita
Select groups strategically; where your "prospect" is likely to be a
member.
Barbara Giamanco @barbaragiamanco
Create your own group on #LinkedIn in order to share content with
your audience.
Sarah Santacroce @sarahsantacroce
Use additional platforms like Twitter, G+, & Facebook to drive
audiences to your published content.
LiveHive @livehive

7. LI advanced search factors in groups you belong to. You don't have
to be connected for lead results.
Barbara Giamanco @barbaragiamanco
I think LinkedIn has always been about finding, identifying and
forging relationships.
Ian Gertler @iangertler
More small businesses should make use of LinkedIn (and G+),
rather than "personal" relationships FB
Judy Gombita @jgombita
Make LinkedIn more personal! Always personalize each and every
invitation request.
Sarah Santacroce @sarahsantacroce

8. Don't add numbers on LinkedIn, add connections.
Sarah Santacroce @sarahsantacroce
We should all be using the LI publisher platform, but remember to
provide value, not noise.
LiveHive @livehive
Digital footprint & Personal Brand are the foundation of which your
reputation will be built.
Brian Fanzo @iSocialFanz
Before starting your own LI group to share content, prepare for
time and resources to manage.
Barbara Giamanco @barbaragiamanco

9. Don't forget your own blog because LinkedIn Publisher gets you
more views.
Sarah Santacroce @sarahsantacroce
People don't care how much you know, until they know how much
you care.
Noel Gray @kNOELedge

10. Join us for our
Paper.li's
#BizHeroes chat
Tuesdays, 2pm ET
Your moderators:
@KDHungerford @Paper_li