Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
13. DEMOGRAPHICS &
PSYCHOGRAPHICS
“Intent beats demographics and
psychographics. Always.”
–AvinashKaushik
“The data of consciousness have a very large
number of gaps in them; both in healthy and in sick
people psychical acts often occur which can be
explained only by presupposing other acts.”
– Sigmund Freud
62. Reason for Online Shopping Anxiety
• Need to see or touch the item before
purchasing (37%)
• Cost of delivery too high (36%)
• Concerns about quality or freshness of
a product (26%)
• Ease of returning the item (20%)
SHIPPING &
COUPON
OFFERS
Alix Partners
May 2012
63. • Image rotate and zoom
• Flat rate or free shipping
• Trust logos & real guarantees
• Clear returns & service
policies
HOW DO
WE FIX
THIS?