This 2nd edition report includes twice as many leading industry case studies to show you how big companies manage water risk and how to identify the business opportunities for you. Read more at www.ethicalcorp.com/water

1. REP
NOW ORT
UNLOCKING THE PROFIT SAL ON
E
IN WATER SAVINGS
How big companies manage water risk
– and the business opportunities in doing so
Second edition, June 2010
Ethical Corporation
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CALL TO ORDER ON +44 (0) 207 375 7554

2. COMPLIMENTARY REPORT SUMMARY
How this report will benefit you
Uncover effective corporate water management and stewardship strategies with
this second edition Ethical Corporation report.
Through 75 pages of in-depth analysis, you will receive:
Practical solutions to setting your company’s water strategy
Easy-to-adopt lessons from companies that have saved hundreds of thousands of Euros
through their water initiatives
Cost and savings comparison table featuring multinationals that are early-movers in water
stewardship
Brand new findings, 9 in-depth real corporate case studies, and critical analysis
Expert advice on water, cost savings, critical business issues, calculating risks, long-term
rewards and quick wins
How will this report benefit your sustainability strategy, and your bottom line?
Benchmark your water initiatives and performance against leading food beverage companies,
extractive companies, and many more
Learn to calculate your water risk factor
Gain exclusive strategy from big companies on how they cut costs and build reputation through
water stewardship
Understand the 5 water issues every company must know how to address
Design your company’s water management by selecting best practices from Whitbread, MS,
Unilever, Shell, SAB Miller, Coca-Cola, Molson Coors, Intel, Rio Tinto, and more
Any questions about our in-depth, practical research?
Get in touch with Pamela Muckosy, Head of Research Training,
Ethical Corporation at +44 (0) 207 375 7554 or toll-free in Canada/US
at 1-800-814-3459, pam.muckosy@ethicalcorp.com.
Order at www.ethicalcorp.com/water

3. COMPLIMENTARY REPORT SUMMARY
Some key findings
Water has emerged as one of the much-discussed/hot topics among sustainability professionals. A May
2010 survey conducted for this report finds that 99% of sustainability respondents believe that water
concerns will become more of a priority for businesses in the next 5-10 years.
Do you think water-related concerns will become more of a priority for businesses in the next 5-10 years?
I Yes I No
99%
1%
Source: Ethical Corporation survey for the Unlocking the Profit in Water Savings report, 20-25 May 2010 (n=96)
Leading companies have already been managing responsible water programmes for up to 10 years, so
there are now real lessons to share. In fact, 52% currently rank water stewardship as one of their top
five responsible business issues.
Is water stewardship currently one of your company’s top five responsible business issues?
I Yes I No
52%
48%
Source: Ethical Corporation survey for the Unlocking the Profit in Water Savings report, 20-25 May 2010 (n=96)
Call to order on +44 (0) 207 375 7554 or toll-free in Canada/U.S. at 1-800- 814-3459

4. COMPLIMENTARY REPORT SUMMARY
How are companies taking action? Ethical Corporation analysts categorise water
initiatives as follows:
Internal
Corporate initiatives
Recycling other’s greywater
Recycling greywater
Reusing water
External Rainwater harvesting
Upstream – agriculture Technical solutions
Water reporting
Micro-finance/ lending Leakage repair
Educational programmes Educational programmes
Support Sensor taps
Providing information Low-flush toilet cisterns
External
Downstream – consumers
Promotional programmes
External Educational programmes
Community/partnership Product development
Joining standard/initiative
Certifying products
Reporting on water usage
Work with networks
Local community work
Companies with responsible water initiatives have realised massive cost savings.
Corporate initiatives
It’s actually rather impressive.
For example, Whitbread has implemented aerated showerheads, dual-flush toilets, sensors on urinals
and water recycling which costs £93,000 and £80,000 annually, but saves them £350,000
annually.
Here are just a few of the additional cost savings featured: a £40,503/year from Impress Metals’
surface water project; £316,225/year from David Lloyd’s leakage repair, bill auditing and trade
effluent; and £1.6 million from Sainsbury’s use of sensors on urinals, leakage repair and reduced
Upstream – agriculture
toilet cistern capacity. Downstream – consumers
Call to order on +44 (0) 207 375 7554

5. COMPLIMENTARY REPORT SUMMARY
Contents
Foreword ........................................................................................................................................................................................................3
Executive summary..........................................................................................................................................................................................4
Introduction ....................................................................................................................................................................................................6
Section 1: Water risks and opportunities ........................................................................................................................................................7
1.1 Calculating your water risk factor ......................................................................................................................................................7
1.1.1 Industry affects water needs ....................................................................................................................................................7
1.1.2 Water is local – the issues of water insecurity ........................................................................................................................8
1.1.3 Water demand increases and so does the population ............................................................................................................8
1.1.4 Water management affects company reputation......................................................................................................................9
1.2 Understanding your opportunities through water stewardship ........................................................................................................10
1.3 “Water is important” – the result of Ethical Corporation’s 2010 survey ..........................................................................................12
1.4 The big water issues: What every executive should know ..............................................................................................................14
1.4.1 Water insecurity ......................................................................................................................................................................14
1.4.2 Water costs and efficiency......................................................................................................................................................16
1.4.3 Community partnerships and access to clean water..............................................................................................................19
1.4.4 Water footprinting and its challenges ....................................................................................................................................21
1.4.5 Becoming water neutral ........................................................................................................................................................24
1.4.6 Labelling, reporting and auditing ..........................................................................................................................................26
Section 2: Strategies and solutions ..............................................................................................................................................................30
2.1 Company strategies ..........................................................................................................................................................................30
2.2 Tools and techniques........................................................................................................................................................................31
Section 3: Corporate case studies ................................................................................................................................................................34
3.1 Introduction to corporate case studies ............................................................................................................................................34
3.2 Shell – working with water scarcity ................................................................................................................................................34
3.3 Rio Tinto – developing a global water strategy ..............................................................................................................................37
3.4 Intel – successful water efficiency measures, at the Ocotillo Campus, Arizona, U.S.......................................................................39
3.5 Whitbread – water reductions by technical solutions .................................................................................................................... 42
3.6 Unilever – working outside of the company....................................................................................................................................45
3.7 MS – educating suppliers and customers ....................................................................................................................................47
3.8 SABMiller – leadership in water footprinting ..................................................................................................................................49
3.9 Molson Coors – water stewardship..................................................................................................................................................53
3.10 Coca-Cola – stakeholder engagement in communities ..................................................................................................................56
Summary of corporate initiatives, trends and recommended action ............................................................................................................60
Appendices ....................................................................................................................................................................................................61
A: UN water map ....................................................................................................................................................................................61
B: Methodology and company questionnaire ........................................................................................................................................62
C: Corporate water resources ................................................................................................................................................................64
D: Further information on corporate water savings ..............................................................................................................................68
References ....................................................................................................................................................................................................70
Figure 1: Which of the following is the primary water concern for businesses?............................................................................................13
Figure 2: Do you think water-related concerns will become more of a priority for businesses in the next 5-10 years? ......................................13
Figure 3: Is water stewardship currently one of your company’s top five responsible business issues?......................................................14
Figure 4: Corporate water savings ................................................................................................................................................................18
Figure 5: Blue-, green-, and grey water ........................................................................................................................................................23
Figure 6: The water footprint of common products ......................................................................................................................................24
Figure 7: Model – possible company actions ................................................................................................................................................33
Figure 8: Model – unilever example ..............................................................................................................................................................33
Figure 9: Rio Tinto’s water strategy ..............................................................................................................................................................38
Figure 10: Ocotillo AZ water conservation strategy ......................................................................................................................................40
Figure 11: Whitbread water strategy ..............................................................................................................................................................44
Figure 12: Unilever water gradient (estimate)................................................................................................................................................47
Figure 13: Areas of physical and economic water scarcity ............................................................................................................................61
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Practical information to develop local compliance strategies and overcome corruption challenges. For more infor-
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Learn how your competitors are calculating and verifying their GHG emissions – and discover which metrics and verifi-
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Get the inside track from some of the world’s key industry-based initiatives. For more information, current prices or
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Winning methods for integrating sustainability into operational departments including communications, finance and
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emissions trading and offsetting strategy. Including case studies from 15 companies across industry. For more infor-
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Unlocking the profit in water savings: How big companies manage water risk – and the business opportunities in doing so
Learn how water risks factor into your operations, and what you should do to ethically manage water use.
For more information, current prices or online ordering, visit: www.ethicalcorp.com/water
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Publishing date: June 2010
Secure PDF: 78 pages