Imposter Syndrome in Marketing & Why You're Not Alone
Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
1. Why You Need to Develop Your
Audio Platform Now
(It’s More Than Podcasting)
Pamela Muldoon
Social Media & Content Strategist
@pamelamuldoon
#cmworld
2. A Little About Me…
Director of Social Media/Content Strategy
Consultant/Podcaster/Voice Over
@pamelamuldoon
#cmworld
4. Verbal Processing
• Talk It Out & Record Everything!
•
•
•
•
Blog Post
Presentation
Brainstorm
SME Interviews
• Not Everyone Is A Writer
•
Transcription = What you really said
• Moments of Inspiration
@pamelamuldoon
#cmworld
5. Audio Is Intimate
• Between You & Your Audience of One
•
Thousands of subscribers listening one at a time
• Theatre of the Mind
•
Visual use of language
• Never Insult Your Audience
•
Balance of Evergreen &
Real-Time PR
@pamelamuldoon
#cmworld
6. The Listener Is A Multi-Tasker
• Audio has a unique listener commitment expectation
•
Stop/Start/Replay
• Audio Can Go Anywhere
• Car
• Desktop
• Mobile Device
#cmworld
7. Leverage!
• Create it once; Use it again and again and again….
• Transcription
•
•
•
•
Blogs
Articles
Testimonials
Quotes
• Editing
•
How many ways can one audio piece be edited for use?
@pamelamuldoon
#cmworld
8. Easy Entry Into Audio
• Microphones/Podcast Kits
•
•
USB Mics under $100
Kits $100+ to under $2000
#cmworld
9. • Software
•
Easy Entry Into Audio
Ranges From Free to Under $100 to Monthly
Adobe Creative
Cloud Monthly
Subscription
@pamelamuldoon
#cmworld
10. Easy Entry Into Audio
• Social Sharing
• MP3’s
• Audio platforms
@pamelamuldoon
#cmworld
21. Objective: Increase content from
adjunct faculty & staff.
• Work with staff & faculty on content needs based on
editorial calendar
• Use Formstack to gather information
• Record SME
• Transcribe Recording
• Prep Blog Post
@pamelamuldoon
#cmworld
25. Objective: Update Community
Managers On Changes/Information
• Record as needed
• Upload MP3 into newsletter & SharePoint
• Mix up VAK* needs for audience
*Visual, Auditory, Kinesthetic
@pamelamuldoon
#cmworld
28. Objective: Create Financial Aid “How
To” Webinar
• Record SME
• Transcribe Recording
• Use Camtasia to Create Financial Aid Webinar for New
Students
@pamelamuldoon
#cmworld
30. Objective: Increase Web Traffic &
Engage Alumni Referrals
• “Where Are They Now” Podcast (Audio version & Video
Version)
• Transcribe Audio Version
• Write Alumni Interview Article for “Connections”
• Drive Traffic to WATN web page (print & digital versions)
@pamelamuldoon
#cmworld
32. Objective: Promote Content & Provide
Content In Smaller Chunks
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•
•
•
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Transcribe Audio (podcast)
Use Transcription to Create Multiple Tweets/Posts
Drive Traffic To Content (podcast)
Use Transcription To Pull Out Great Quotes
Curate Your Own Content Into Blog Posts
@pamelamuldoon
#cmworld