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Why You Need to Develop Your
Audio Platform Now
(It’s More Than Podcasting)
Pamela Muldoon
Social Media & Content Strategist
@pamelamuldoon

#cmworld
A Little About Me…
Director of Social Media/Content Strategy

Consultant/Podcaster/Voice Over
@pamelamuldoon

#cmworld
WHY AUDIO?
@pamelamuldoon

#cmworld
Verbal Processing
• Talk It Out & Record Everything!
•
•
•
•

Blog Post
Presentation
Brainstorm
SME Interviews

• Not Everyone Is A Writer
•

Transcription = What you really said

• Moments of Inspiration
@pamelamuldoon

#cmworld
Audio Is Intimate
• Between You & Your Audience of One
•

Thousands of subscribers listening one at a time

• Theatre of the Mind
•

Visual use of language

• Never Insult Your Audience
•

Balance of Evergreen &
Real-Time PR
@pamelamuldoon

#cmworld
The Listener Is A Multi-Tasker

• Audio has a unique listener commitment expectation
•

Stop/Start/Replay

• Audio Can Go Anywhere
• Car
• Desktop
• Mobile Device

#cmworld
Leverage!
• Create it once; Use it again and again and again….
• Transcription
•
•
•
•

Blogs
Articles
Testimonials
Quotes

• Editing
•

How many ways can one audio piece be edited for use?
@pamelamuldoon

#cmworld
Easy Entry Into Audio

• Microphones/Podcast Kits
•
•

USB Mics under $100
Kits $100+ to under $2000

#cmworld
• Software
•

Easy Entry Into Audio

Ranges From Free to Under $100 to Monthly

Adobe Creative
Cloud Monthly
Subscription
@pamelamuldoon

#cmworld
Easy Entry Into Audio

• Social Sharing

• MP3’s
• Audio platforms

@pamelamuldoon

#cmworld
Is 2013 The Year of
The Podcaster?
#cmworld
@pamelamuldoon

#cmworld
#cmworld
#cmworld
#cmworld
#cmworld
#cmworld
Let’s Go Back To
Leverage
@pamelamuldoon

#cmworld
5 Ways To
Leverage Audio
@pamelamuldoon

#cmworld
SME Blog Posts
@pamelamuldoon

#cmworld
Objective: Increase content from
adjunct faculty & staff.

• Work with staff & faculty on content needs based on
editorial calendar
• Use Formstack to gather information
• Record SME
• Transcribe Recording
• Prep Blog Post
@pamelamuldoon

#cmworld
#cmworld
#cmworld
Staff Training
@pamelamuldoon

#cmworld
Objective: Update Community
Managers On Changes/Information
• Record as needed
• Upload MP3 into newsletter & SharePoint
• Mix up VAK* needs for audience
*Visual, Auditory, Kinesthetic

@pamelamuldoon

#cmworld
Adding Audio To Newsletters

#cmworld
Customer
Information
@pamelamuldoon

#cmworld
Objective: Create Financial Aid “How
To” Webinar
• Record SME
• Transcribe Recording
• Use Camtasia to Create Financial Aid Webinar for New
Students

@pamelamuldoon

#cmworld
Podcast = Increase
Traffic
@pamelamuldoon

#cmworld
Objective: Increase Web Traffic &
Engage Alumni Referrals
• “Where Are They Now” Podcast (Audio version & Video
Version)
• Transcribe Audio Version
• Write Alumni Interview Article for “Connections”
• Drive Traffic to WATN web page (print & digital versions)

@pamelamuldoon

#cmworld
Quotes. Tweets.
Status Updates.
@pamelamuldoon

#cmworld
Objective: Promote Content & Provide
Content In Smaller Chunks
•
•
•
•
•

Transcribe Audio (podcast)
Use Transcription to Create Multiple Tweets/Posts
Drive Traffic To Content (podcast)
Use Transcription To Pull Out Great Quotes
Curate Your Own Content Into Blog Posts

@pamelamuldoon

#cmworld
#cmworld
Are You Ready To Add
Audio To Your
Content Plan?
@pamelamuldoon

#cmworld
Connect With Pamela
Pamela Muldoon
Next Stage Media Group
pam@nextstagemediagroup.com
www.nextstagemediagroup.com
www.facebook.com/NextStageMediaGroup
www.facebook.com/ContentMarketing360
@pamelamuldoon @NextStageMedia @CM360Radio
www.linkedin.com/in/pamelamuldoon
www.gplus.to/pamelamuldoon
www.gplus.to/NextStageMediaGroup

#cmworld

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Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)