5 Ways Social Media Changed Marketing Your Business
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5 Ways Social Media Changed Marketing Your Business: 1. Marketing Flipped 180 Degrees 2. Personal & Professional 3. Level The Playing Field 4. Consumer Is In Charge 5. Connecting In Real Time
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5 Ways Social Media Changed Marketing Your Business
- 1. 5 Ways Social Media Changed Marketing Your Business Pamela Muldoon
- 2. Industrial Model Marketing • Brand • Message • Person
- 4. Coca-Cola: Message 1952 1886 1928 1970 1963
- 5. Coca-Cola: Message 1971 1982 1979 1993-Present 1986
- 6. Coca-Cola: Person Muhtar Kent, Chairman of the Board & Chief Executive Officer The Coca-Cola Company
- 7. Marketing Flipped 180 Degrees • Person • Message • Brand
- 8. Marketing Flipped 180 Degrees Example #1 • Person: Denny Hecker • Message: What is the message today? • Brand: How do you feel about his brand today?
- 9. Marketing Flipped 180 Degrees Example #2 • Person: Tom Petters • Message: What is the message today? • Brand: How do you feel about his brand today?
- 10. Marketing Flipped 180 Degrees Example #3 • Person: Tiger Woods • Message: What is the message today? • Brand: How did many brands associated with Tiger Woods react to his scandal?
- 11. Marketing Flipped 180 Degrees Example #4 • Person: Rush Limbaugh • Message: What is the message today? • Brand: How did many brands associated with Rush’s show react to his message?
- 12. Personal & Professional • Creating a personal brand alongside the Ford Brand • All social platforms, speaking, featured in books Scott Monty Head of Social Media Ford Motor Company
- 13. Personal & Professional • Billionaire Business Magnate • Author, speaker, humanitarian • Yes, he writes his own blog Richard Branson Founder, Virgin CEO, Virgin Media
- 14. Level The Playing Field • All businesses can participate • The cost of entry is minimal Ask Yourself Two Questions: 1. Can I Reach My Target Audience With This Social Platform? 2. Am I willing to tackle the learning curve of this platform? (or do I have a team member who can?)
- 15. Level The Playing Field • The Professional networking social platform • 150+ Milion Members in over 200 countries • Average user 25-55 (44 is the median) • New member joins every second • Executives from all Fortune 500 companies have a presence on LinkedIn • 2 million+ Company Profiles
- 16. Level The Playing Field • More than 833 Million active users (set to hit 1 billion by August 2012) • Average user age 18-44 (38 is the median age) • Fastest growing population: women • 2nd fastest growing population: Seniors • 50% log in daily • Average use time: 55 Minutes
- 17. Level The Playing Field • Over 475 million user accounts • Average user age 18-44 (39 is the median age) • 55% user Twitter via mobile device • 1 Billion tweets are posted every week Bonus: What celebrity recently hit 20 Million Twitter Followers?
- 18. Level The Playing Field • More than 800 million unique users • Average user 18-54 • More video is uploaded in 30 days than created by NBC, CBS, ABC in the past 60 years • 60 hours of video uploaded every minute • One hour of video uploaded every second
- 19. Level The Playing Field • More than 90 Million active users • Users: 70% Male 30% Female • Google+ Brand Pages added November 2011 • Search is now Personal
- 20. Level The Playing Field • More than 10 Million active users • 97% of users are women • Average use time 1 hour, 17 minutes • Great platform for visual business models • Drives traffic to business website
- 21. Consumer Is In Charge • Every area of your business is now in marketing • Customers can connect to your brand directly – Raving Fans – Complaints – Job seekers – Research & Development – Engagement
- 22. Consumer Is In Charge • Engage your customers on line • They will provide Feedback and opinions!
- 23. Consumer Is In Charge
- 24. Connecting In Real Time • Use Real Time News to your marketing advantage • Your marketing will be current, timely & can take tag onto some great SEO! • What is your 2nd paragraph? Learn more about News Jacking & David Meerman Scott at www.davidmeermanscott.com
- 25. Connecting In Real Time Example: London Fire Brigade & Kate Winslet • Fire in Branson’s Neckar Island home • Kate saves Richard’s Mother!
- 26. Connecting In Real Time • London Fire Brigade writes Press Release offering Kate Winslet firefighter training
- 27. Connecting In Real Time • London Fire Brigade press release takes advantageof the news story’s SEO • Receives estimated Free PR = $1 million
- 28. Connecting In Real Time
- 29. Connecting In Real Time
- 30. 5 Ways Social Changed Marketing 1. Marketing Flipped 180 Degrees 2. Personal & Professional 3. Level The Playing Field 4. Consumer Is In Charge 5. Connecting In Real Time
- 31. Connect With Pamela Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com www.nextstagemediagroup.com www.facebook.com/NextStageMediaGroup www.facebook.com/ContentMarketing360 @pamelamuldoon @NextStageMedia www.linkedin.com/in/pamelamuldoon www.gplus.to/pamelamuldoon www.gplus.to/NextStageMediaGroup