Marketing your business yourself? Here's how to create a brand that communicates a complete vision of what your business represents. It's all about your brand experience. It goes way beyond your logo, and it's much more than your tagline. It's about making your brand go from being a noun to a verb.

1. IsYourBrand
aNounoraVerb?

2. QUESTION:
Whatdothese
bigbrandshave
incommon?
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3. ANSWER:
They’resorecognizable,
theycanusetheirlogo
symbolonly,andyouknow
exactlywhatcompanyitis.
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4. Mustbenice,huh?
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5. Thesecompaniesaremore
thanjusttheirlogos.
They’ve spent millions
on ads that promise
anexperience…
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6. Nikepromises
health, vitality, and
an active lifestyle
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7. McDonaldspromises
quick, consistent food at
a reasonable price
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8. Applepromises
sleek, user-friendly
technology that
empowers your life
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9. Howaboutyou?
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Do you have piles of
money sitting around
that you can spend
on helping people
associate your brand
with a feeling?

10. Yeah,meneither ;-)
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11. BigBrandSystem.com
Here’s how to build a memorable
brand experience in just five steps.
(No multi-million dollar budget
necessary.)
Ready?

12. STEP 1:
KnowYour
Audience
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13. BigBrandSystem.com
Discover your ideal customer:
understand who they are, and
what motivates them.

14. BigBrandSystem.com
Choose language and messages
that resonate with them.
Now, the fun part ...

15. STEP 2:
PinpointYour
BrandPersonality
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2

16. BigBrandSystem.com
Every brand has a personality.
Don’t know yours? Use the
Brand Personality Quiz to
pinpoint it. It’s free, and
takes less than 10 minutes
to complete.

17. BigBrandSystem.com
With your target market and
brand personality in hand,
you can start thinking about
your message.

18. STEP 3:
WriteYourStory
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3

19. BigBrandSystem.com
For every piece of marketing
you create, think about the
story you’d like to tell.

20. BigBrandSystem.com
Here’s the most important
question:
How will your product or service
empower, delight, entertain, or
solve a problem?

21. STEP 4:
Communicate
YourBrandwith
Multimedia
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4

22. BigBrandSystem.com
Bootstrapping your marketing?
No worries. ere are lots of tools
available that will deliver your
marketing message as a
multimedia experience.
And they won’t break the bank.

23. BigBrandSystem.com
Share your story:
With a deck on SlideShare
Via a YouTube video
rough Pinterest pins
With audio on your website
On Vine and Instagram
And don’t forget to ...

24. STEP 5:
BackUpYour
BrandStory
withActions
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5

25. BigBrandSystem.com
Using multimedia to tell your
brand story is great, but it won’t
have a lasting effect unless it’s
backed up by actions.
at means …

26. BigBrandSystem.com
You should offer top-quality
services and products at a fair
price. Your customer service
needs to be every bit as good
as your marketing.

27. Whenyoucommunicate
yourbrandthroughactions,
you’llcommunicatea
completevisionofwhat
yourbusinessrepresents.
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28. Yourbrandwillgofrom
beinganountoaverb.
Still hungry?
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29. There’smore…
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Click to
get the
FREE
Marketing
Toolkit

30. Let’sstayintouch…
Pamela Wilson of Big Brand System
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