1. Direct Marketing at Dell Computers

2. Introduction to DELL Computers
 Michael Dell started Dell Computers in 1984 with only $1,000.
 Currently, Dell has grown to be a $30+ billion company, with average
daily earnings of $40 million.

3. DELL Computers
How did Dell Computers progress in the growing Competition ???
Michael Dell started his company with a new concept of
“Direct Marketing”

4. DELL Computers
What is Direct Marketing?

5. Direct Marketing
 It is fast and easy, and is a popular way of promotion
 trying to sell straight to the customer
 this may be done over the phone post or door to door,or
through Internet

6. DELL Computers
DELL started with a new concept:
 Eliminate the middlemen, and sell directly to the Consumer
 By eliminating wholesalers and retailers,
 Maintain complete control over inventory levels, as well as
distribution costs.

7. Benefits to DELL Computers due to
Direct Marketing
 Eliminate wholesalers

Eliminate retailers
Dell Computers had competitive advantage over the other
players in the market.

8. Customer Service
 Good Customer Service by solving customer problems.
 Customer Can reach to DELL 24*7
 Dell reportedly deals with up to 10,000 customers per day, either
by phone or through e- mail.

9. Supply Chain Management
I2 technology : which gives them the ability to get materials from
suppliers over the web in real time, and get those supplies to the
factories every two hours to meet customer needs
Serves customer orders in couple of days or less

10. Conclusion
 Dell computers has established themselves as one of the
front-runners in the computer business. Their ability to provide
customers with custom-built computers in a matter of days at an
affordable price.

11. THANK YOU