4. INTODUCTION
BORN: 1964
BACKGROUND:
Mr. Sanjeev Bikhchandani serves as an Advisor of Four-S Services Pvt. Ltd.
Mr. Bikhchandani worked in advertising at Lintas India Ltd. (now called
Glaxo SmithKline) and in Marketing at SmithKline Beecham
•He served as the Chief Executive Officer and Managing Director of Info
Edge (India) Ltd., and its subsidiary, Naukri Internet Services Pvt. Ltd. until
July 26, 2010.
•Mr. Bikhchandani co-founded of Info Edge (India) Ltd., in 1990.
5. •EDUCATION:
•Completed his MBA from IIMA in 1989
•Bachelor of Arts degree in Economics
CAREER:
1.Specialized in pharmaceutical trademarks
2.Produced salary surveys and reports
3. Set up Naukri.com
6. ABOUT NAUKRI.COM……………
•Naukri.com is a job site operating in India, founded by Sanjeev
Bikhchandani in March 1997.
• Naukri.com is India’s no. 1 job portal- for job hunters.
•Naukri.com today exist all over the country and also have
international users
7. Naukri.com
Parent Company InfoEdge India limited
Category Website-Job portal
Sector Media and Entertainment
Tagline/ Slogan India’s no. 1 job site
An availability of huge database of potential
USP employees as well as employers
STP
Segment Internet users job portal
Internet users searching for better career
Target Group opportunities
Positioned as a leading job portal with highest
Positioning magnitude of database available
8. MOTIVATION
•Easy access to live with employment opportunities
posted by employees.
•Database accessed by thousands of recruiters around
the globe. Best media for JIT Recruitment.
•The most cost-effective method for hiring.
•Private automated notification of job openings
through e-mail and sms.
9. How it serves????????
•Naukri.com provides end to end recruitment services.
•It allows job seekers to post their resumes for free at the
same time taking a subscription fee from recruiters to
post their job offers.
•Three paid services: Job posting Services Response
Management Software Resume Database
Product(Resdex)
•Other services like interviews, resume short-listing,
conducting first-cut interviews .
10. Turnover:
ended March 31, 2012.
At a consolidated level, the company’s
consolidated net revenues rose 21.3 per cent to Rs
390.3 crore with net profit zooming 63.7 per cent
to Rs 103.3 crore.
11. Strengths:
•It has the experience of being in the market for
almost a decade. Over 150 million pages views per
month.
•Over 200000 live job at any point of time.
•The site design has received great acceptance
among Indians. (better than monster and times
jobs)
•It has a large market share while monsterindia
and Times jobs are far behind.
•It is known to have one of the best work
atmospheres. It has recognized as the best Indian
job site by business today.
12. •Integrated services also available on mobile.
•Provides advices and suggestions to job seekers on
resume, interviews, salary negotiations etc.
•Cost and time efficient for the employers to recruit
employee having a particular skill set
Weakness:
•Weather effect.
•There is a high level of attrition
•Limited access for employees due to limited penetration of
internet.
13. Opportunities:
•Internet users are increasing day by day.
•Approximately, 7.5 million urban Indians are using the net.
•SHIKSHA.com , JEEVANSAATHI.com are the group portals
of naukri.com and have great potential.
• To integrate more closely with the HR department of various
companies
Threats:
•Chances are that many more potential competitors may gain
entry into the market.
• Low internet penetration across various organization or locations
• Improved services and offerings by competitors
• Newly emerging competitive job portals
