SlideShare uma empresa Scribd logo
1 de 25
 
[object Object]
Marketing to Women:  Now
Listen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpie evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpie woman:  Then
And now
Values and Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online
Sharpie joins the conversation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meet the Sharpie Squad
Local media coverage Create and share Get us talked up on  their fans’ sites Link back to our site
Fashion Forward…
Sharpie @ Fashion Week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print Ad Event – Sharpie Bar Charity Auction/PR Email blast INTEGRATED PLAN Personalized  Sharpies
Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sharpie @ Fashion Week
Daily views: Oct 10 - Nov 2009 Sharpie Blog Fashion Week
 
[object Object],[object Object],Social Media Works
The Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing to Women Marketing to Women
Thank you!

Mais conteúdo relacionado

Semelhante a Marketing to Women: Then and Now

Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Matt Granfield
 
Ncac social media 2010
Ncac social media 2010Ncac social media 2010
Ncac social media 2010shamedh27
 
Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Matt Granfield
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10Jocelyn Harmon
 
Social Seminar 230310 Final As2
Social Seminar 230310 Final As2Social Seminar 230310 Final As2
Social Seminar 230310 Final As2Fadi Shuman
 
The Why Of Social Networking
The Why Of Social NetworkingThe Why Of Social Networking
The Why Of Social NetworkingApril Boone
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for BusinessNatalie Sisson
 
Crash Course in Facebook
Crash Course in FacebookCrash Course in Facebook
Crash Course in FacebookTwoCents Group
 
Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guideMatt Granfield
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
 
Why Your Company Can Benefit From Sm
Why Your Company Can Benefit From SmWhy Your Company Can Benefit From Sm
Why Your Company Can Benefit From SmCatherine Tryon
 
Best Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics
Best Practices on Building a Corporate Facebook Fan Page for U.S. HispanicsBest Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics
Best Practices on Building a Corporate Facebook Fan Page for U.S. HispanicsHispanic PR Blog
 
Chamber of commerce july 19
Chamber of commerce july 19Chamber of commerce july 19
Chamber of commerce july 19FSC Interactive
 
Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!XPLAIN
 

Semelhante a Marketing to Women: Then and Now (20)

Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101
 
Ncac social media 2010
Ncac social media 2010Ncac social media 2010
Ncac social media 2010
 
Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011
 
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellYOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
 
Social media and your organization 7.15.10
Social media and your organization 7.15.10Social media and your organization 7.15.10
Social media and your organization 7.15.10
 
Essentials Of Social Media
Essentials Of Social MediaEssentials Of Social Media
Essentials Of Social Media
 
Social Seminar 230310 Final As2
Social Seminar 230310 Final As2Social Seminar 230310 Final As2
Social Seminar 230310 Final As2
 
The Why Of Social Networking
The Why Of Social NetworkingThe Why Of Social Networking
The Why Of Social Networking
 
A Social Media Primer 2010
A Social Media Primer 2010A Social Media Primer 2010
A Social Media Primer 2010
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
 
Social Marketing Strategies for Youth - Randi Sylve
Social Marketing Strategies for Youth  -  Randi SylveSocial Marketing Strategies for Youth  -  Randi Sylve
Social Marketing Strategies for Youth - Randi Sylve
 
Crash Course in Facebook
Crash Course in FacebookCrash Course in Facebook
Crash Course in Facebook
 
Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guide
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer Advocates
 
Branding And Social Media
Branding And Social MediaBranding And Social Media
Branding And Social Media
 
Why Your Company Can Benefit From Sm
Why Your Company Can Benefit From SmWhy Your Company Can Benefit From Sm
Why Your Company Can Benefit From Sm
 
Best Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics
Best Practices on Building a Corporate Facebook Fan Page for U.S. HispanicsBest Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics
Best Practices on Building a Corporate Facebook Fan Page for U.S. Hispanics
 
Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010Marin Mompreneurs Presentation: April 2010
Marin Mompreneurs Presentation: April 2010
 
Chamber of commerce july 19
Chamber of commerce july 19Chamber of commerce july 19
Chamber of commerce july 19
 
Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!Social Media & FMCGs: 4 Steps to Success!
Social Media & FMCGs: 4 Steps to Success!
 

Último

Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 

Último (20)

Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 

Marketing to Women: Then and Now