1. Editing Task05
By Paige Ward.

2. Before adding any of my footage and deciding on where I’m
putting it all I added the song which I planned to use. Then I
cut it down to the 30 seconds of the song which I wanted to
used, I used the beginning of the song.

3. I edited my advert on Adobe premiere Pro, I added the sound to start with so I knew if it
went well with my advert or not. Then added 3 different Doc Martens to start the advert
it’s obvious what the advert is about from the start because of this. Once I added the three
different Doc Martens and I sorted out the exact time I wanted them to switch to each
other I started looking at my footage and decided on which footage I wanted to start with.
I decide on the skipping because they skipped to the beat of the drums to the start of the
song so they worked well together.

4. Looking at different previous adverts while editing I thought when
someone walking back and forth looking good and since I had filmed my
footage like this I added her walking back and forth. I cropped down the
footage and this shot doesn’t only show the doc martens and the girl
wearing them but it shows how they’re waterproof.

5. Even though I thought when she walks back and forth looks good I didn’t like
how it just went straight to her walking the opposite way so I tried adding different
video transformations I mainly looked at the ‘dissolves’ I tried a variety of
different one for example the addictive dissolve, dip to black, film dissolve but I
didn’t like any of them because it made my advert look too edited. I ended up
adding the cross dissolved even though it was simple it went well with the two
clips.

6. Before I added this footage I didn’t know how to break the two girls walking up because
it didn’t look right so I added the footage where the camera slowly zooms into the Doc
martens which the girls wearing straight view for around 4 seconds. Instead of using the
cross dissolve to break up the girl walking back and forth I used the addictive dissolve.

7. Towards the end I used 4 different Doc Martens to show you can get the in different colours and styles
I switched back and forth to these every 3/4 seconds to the beat of the song. Instead of keeping them
as video clips I changed them to JPEGS because it was easier when making them smaller.

8. Once I finished editing my advert I went onto Google images and got a
decent sized image which looked professional and faded the last image
of doc martens into it so the company logo comes up at the end like I
planned.

9. Once I finished with all the editing and I rendered it which I did as I went
along I listen to it with the sound and I didn’t think it sounded right so I
Brought the song a little forward so it started as the girls started skipping. It
started off louder and when more beats get added to the drum beat I turn
the sound down a little and kept it at that level throughout. I slowly turned
the music down as it got towards the end so at the logo their was no music.