1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media
Production
Film, TV and Radio
HA4 – Objects of Desire
Production Log
Name: Paige Ward
Production: Doc martens
Date Action Taken
15/04/13 I chose what product I was going to advertise and started to produce a mind map about the
product. I also looked into the codes and conventions for a TV advert for the product and looked
at how it has been advertised in the past. I also looked into the legal and ethical issues and
identified my target audience.
22/04/13 I was given a time to pitch my mind map and how I was going to advertise my product in my
advert because my time was around 10.30am I spend an hour and half adding more to my mind
map and also included images to make it easier to understand and also previous adverts.
29/04/13 I was given my recorded pitch back to listen to and upload it to my blog. Once this was finished I
had a brief idea on what exactly I was going to do and how I was going to film my advert so I
finished my synopsis and then looked at the destination in which I was filming and completed a
risk assessment for my destination. Once I finished this I started to produce my storyboard.
30/04/13 I finished my storyboard and was happy with it so I carried on filling in the appropriate pre-
production paperwork this includes my location plans/clearances and equipment booking. I also
sorted out my actors and arranged a day which they and I were free to film.
7/05/13 I finished off all the appropriate pre-production paperwork before I was ready to start filming. I
also checked to see if my actors were ok to film on the Sunday coming up and I had a camera and
tripod booked to do this.
12/05/13 I spent the day filming since it was only going to be a 30 second advert I didn’t need to spend a
few days filming but I did get a variety of footage for when it comes to editing.
13/05/13 I uploaded all of my footage onto the computer and started my edit. I finished adding all of my
footage together and I also added the logo towards the end.
20/05/13 I added the song to my advert and faded it in towards the beginning and faded it out towards the
end. I rendered it and put it into a video format and made sure everything went well and it looked
right.