This document provides an internet marketing recommendation for a Netflix updates blog. It analyzes the blog's target market, personas, and social media presence. It finds that the blog's metrics like Twitter followers and Facebook likes are low. It also notes that Netflix already provides movie summaries and ratings on its own site. Therefore, the document does not recommend continuing the blog, as it sees little customer benefit and the blog is not effectively promoting itself or driving traffic.

1. Internet Marketing Recommendation
Paige Playford
December 11 2011
http://netflixupdates4u.blogspot.com/

2. Why is it important to use
Internet Marketing and
Social Media ?
http://blog.comscore.com/2011/03/

3. Overview- About the Blog
 Netflix Updates 4 U

4. Target Market & Persona
Demographics: Psychographics:
• Male, Females, Families • Attitudes: Fun spirited, uplifting, movie
• 17-35 lovers,
• Not a high income • comedy lovers
• Yes, Educated • Interests: Watching comedies, laughing
Behavioristic’s:
• Use movies for: hanging out with friends, date night, family nights
• Internet usage: Yes must have internet
Geographic's:
• Location: GTA – any area that has Netflix
Blog Titles:

5. Social Media & Graders

6. Google Analytics

7. Facebook
Facebook
Interact, create conversation,
get feedback
Twitter
Twitter
How to get followers: make
more tweets, stay up-to-date,
follow the right people

8. YouTube
 YouTube
 More playlists, more
favorites, and more
videos
 Blog
 Continually update,
My Blog create buzz, focus on
creativity

9.  Website
 No, Netflix has its own website
 My Blog
 Yes, Changes would have to be made in order to
capture more attention from customers
 SEO
In order to improve I would:
 Make titles of blogs shorter
 Make more keywords
 Make Blog more specific

10. Display Ads & Social Media
Goals: Websites
• Netflix
Twitter Followers = 80 • Google
• Movie Lovers
• FilmFantastic
Facebook likes = 25

11. E-mail & Mobile Marketing
The Question is
Are they necessary?

12. Affiliate Marketing
• Helps to make the business
profitable
• Connects all social media outlets
• Makes a good presents on the
internet, easy for customers to find
you!

13. Recommendation
Not Recommending to continue blog
Why not?
 Metrics
 No real benefits for customers
 Summaries and Ratings already on
Netflix site

15. Important links
 https://twitter.com/#!/NetflixUpdates4
 http://netflixupdates4u.blogspot.com/
 http://www.facebook.com/NetflixUpdates
4You
 http://www.youtube.com/user/NetflixUpd
ates4u?feature=mhee