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Market   ngInformat   on L  teracy…,[object Object],Paige Jaeger,[object Object],Coordinator, School Library Services,[object Object],WSWHE BOCES,[object Object],Saratoga Springs, NY,[object Object],Pjaeger@wswheboces.org,[object Object],www.Librarydoor.blogspot.com,[object Object]
Warning:  The following presentation uses copyright protected materials used under the multimedia guidelines and fair use exemptions of the US Copyright law.  Further use is prohibited. ,[object Object],Many images are cited, or used from creative common license sources, allowing for re-use,[object Object]
Know your consumer…,[object Object]
[object Object]
 Illiteracy,
 Emerging literacy
 Media literacy,
 Cultural literacy,
 Functional literacy,
 Family literacy,
 and now there’s ….InformationLiteracy,[object Object],Many Faces of Literacy?,[object Object]
Know the marketKnow your audience…,[object Object],http://www.law.georgetown.edu/ist/images/Students2.jpg,[object Object]
We are preparing the 21st Century Workforce ,[object Object]
NDEA ,[object Object]
“Mediocrity that threatens our very future as a nation….” ,[object Object],A Nation At Risk … 1983 ,[object Object]
This generation is bombarded…,[object Object]
So… If you can’t beat ‘em—join ‘em.,[object Object]
Y R we tlking 2 u bout this ? ,[object Object],Soon, our patrons & students will be totally  Millenials. ,[object Object],By 2012, 70% of the workforce will be the,[object Object], hyper-connected generation.,[object Object],You need to know how to reach them. ,[object Object]
The World: ,[object Object],8 Billion ,[object Object],Caveat!,[object Object]
What Characteristics do you see in your students? ,[object Object],#1: Know your consumer…,[object Object]
Not afraid of hard work ,[object Object],Self-sufficient,[object Object],Conformity – o.k.,[object Object],Disciplined ,[object Object],Loyal ,[object Object],Team sports better than group,[object Object],Heroes…probably historical ,[object Object],“will do it” mantra ,[object Object],Many self interests?,[object Object],Individuality is o.k. ,[object Object],Independent ,[object Object],Risk taker ,[object Object],Love entertainment & movies ,[object Object],Heroes are sports &actors ,[object Object],Independent sports rule ,[object Object],High tech ,[object Object],Won many trophies or medals,[object Object],Skeptical ,[object Object],Hate meetings ,[object Object],“just do it” mantra ,[object Object],Love fun. ,[object Object],Confident,[object Object],Conformist ,[object Object],Protected – o.k.,[object Object],Believe in community service ,[object Object],Tech savvy, connected. ,[object Object],Heroes, parents ,[object Object],Want to get a tattoo ?,[object Object],Love group work ,[object Object],Admire intelligence,[object Object],“Why do it?”  mantra ,[object Object],Serious ,[object Object]
Entertain me?,[object Object]
According to Marilee Sprenger, The Digital Brain, Sept 2009…,[object Object],Hyper-connectedness leads to…,[object Object]
Ant farmers,[object Object],The jumper,[object Object],Spiders who web crawl and nothing else?,[object Object],Retrievers?,[object Object],Squirreling?,[object Object]
In 1942, Aldous Huxley wrote: ,[object Object],People will come to love …technologies that undue their capacities to think.,[object Object], --  Brave New World   ,[object Object]
#2:  Assume the Need ,[object Object]
Assume the need…. ,[object Object],Pizza picture here… ,[object Object],Book assumptions here… ,[object Object]
http://www.youtube.com/watch?v=a2J8KJDsqqY&feature=player_embedded,[object Object],#2: Create the need!,[object Object]
Get Smart Video – “Infomercial”(create the need…) ,[object Object]
#3: Advertise  ,[object Object]
#3: Advertise ,[object Object]
Let Avatars Advertise for you: http://www.librarydoor.blogspot.com/,[object Object]
#3:  Market your product,[object Object]
Frog Finds a topic: 1st in series,[object Object]
Gerry suggests ideas …Embed in webpages…a snap. ,[object Object]
Crazy Talk  ala, “Read Style” ,[object Object],Talking Movie Stars… ,[object Object]
Guerrilla Marketing…,[object Object]
Voki & other web 2.0 tools ,[object Object],[object Object]
http://librarydoor.blogspot.com/,[object Object]
#3: advertise…,[object Object]
What can we do? ,[object Object],Read--Don't speed,[object Object]
#4: Develop a slogan!,[object Object],Develop a slogan! ,[object Object],http://www.sloganizer.net/en/,[object Object]

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