You Can Run, But You Can't Hide! - How far should the government regulate the Internet? -Has data mining gone too far? (Great secondary research project.) Digital footprint makeover handouts available at: digitalmakeover.wikispaces.com Find ideas for classroom instruction, also, on this wikispace.
This presentation was a breakout session at WLMA14 and has been updated to reflect recent revelations on medical information mining. We did not even get to discuss the EDUCATIONAL DATA MINING that is occurring on our students and children! Caveat!
2. What do you
think is
currently being
“data-mined
"about you?
3. What’s going on?
And is it right?
What you
don’t know,
can hurt you.
4. Data is being collected
people are making money
you have a profile
http://www.careerrocketeer.com/2011/07/is-your-digital-footprint-squashing-your-reputation.html
6. Photo from
FACEBOOK.COM/zuck
“Desire for
privacy
needs to be
‘outgrown.”
“Desire for
privacy
needs to be
‘outgrown.”
“[The founding fathers]
conferred… the right to
be left alone -- the right
most valued by civilized
“[The founding fathers]
conferred… the right to
be left alone -- the right
most valued by civilized
men.”
men.”
Justice Louis Brandeis
Photo: www.loc.gov
10. Are you aware?
i l . c o
Scraping
r t y @ ema a i n f o p m
Weblining
•You are in a “cluster”
•Your credit limits may be increased
or decreased based upon your
“cluster”
Redlining:Mortgages
Weblining:Credit
12. Why?
Justification:
“To “optimize” your
experience.”
“To personalize your
platform.”
“To reduce your search
time.”
Cookies are
Cookies are
not a
sometimes
not a
sometimes
food
food
http://farm4.staticflickr.com/3408/3603584189_3e247a92ec.jpg
13. Data Mining… the basics
Deep Packet Inspection
Legally reading your
emails
“Like the Post Office
opening your mail.”
- Elise Cooper
Deep Packet Inspection
You can write, buy, view,
and send items on the
Internet with no
intention of people
knowing your business,
but the truth is they not
only know this, but they
archive and sell it.
23. Who’s the bandit?
High-Tech Wild West
Majority of
these do not
ask
permission
Majority of
these do not
ask
permission
American Express: American Express recently announced a
collaboration with Knowledge Base Marketing, Inc. …records
of 175 million Americans, which it will combine with records of
consumer purchases from American Express. This compilation
will then be used to help companies conduct targeted
marketing campaigns. American Express is not planning to
specifically notify its cardholders about this operation. <
http://www.mmmlaw.com/media-room/
publications/articles/privacy-data-mining-on-the-internet>
24.
25. Facebook – AKA info bandit
1.8 Billion in
advertising
revenue in 2010
~12 Billion
Revenue in
2014
Turning your personal info into a profit stream…
A must read
http://investor.fb.com/results.cf
m
29. Before… The wake up call
Simple FB search
Google data mine examination
Pipl search
Personas
Only2clicks
Spokeo.com (adults)
Inability to
separate
data from
owners of
the same
name
36. Diagnosis: Sick and inaccurate
Your digital profile, not
likely accurate
Subject to an
inaccurate algorithm
Digital Makeover ?
37. What is our role as educators?
http://www.youtube.com/watch?v
=79IYZVYIVLA
38. Digital Makeover 101
COPPA laws - Children's Online Privacy Protection Act = data and
identity www.COPPA.org
CIPA laws = filter
Responsibility student’s …NOT the district’s
http: //digitalmakeover.wikispaces.com/home
News alert:
FACEBOOK thinks
that ‘like’ buttons
should be exempt
from COPPA
39. COPPA
The commission has proposed clarifying COPPA rules (PDF) to include
not only Web sites, but other "online services" such as mobile apps,
network-connected games, and text messages. The FTC has also
proposed a more expansive definition of personal information to
include IP addresses, device identifiers, and geolocation
information.
http://www.privacyobservatory.org/
43. GUIDING Questions
What is a digital footprint?
How is a digital footprint created?
How may your life be affected by your footprint?
Why should you care about your footprint?
Do you think your digital footprint is: Good, bad or Ugly ?
What could you do to clean it up?
WHAT MIGHT ENHANCE YOUR IMAGE?
WHAT MIGHT HARM YOUR IMAGE?
Create a list of these things on the Smartboard
44. where/How you leave footprints
GOOD HARMFUL
• Photos and videos of you
doing activities for school
and community
• Positive comments about
you from others
• Cool things you created
for school or for fun
• Embarrassing or humiliating
comments or photos
• Hints of drug or alcohol use
• References to illegal or bad
behavior
• Personal information that you
shared in confidence with
someone
• Photos that were taken
without your consent
The Assignment: Checking on
our digital footprint
57. Resources:
• NY Times: How Companies Learn Your
Secretshttp://www.nytimes.com/2012/02/19/magazine/shopping-habits.
html?pagewanted=all&_r=1&
• Forbes: How Target Figured Out A Teen Girl Was Pregnant Before Her
Father Did
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-
out-a-teen-girl-was-pregnant-before-her-father-did/
• What’s the difference between IvP6 and IvP4?:
http://www.webopedia.com/DidYouKnow/Internet/ipv6_ipv4_differe
nce.html
• Albrecht, Katherine and McIntyre, Liz. How Major Corporations and
Government Plan to Track Your Every Purchase and Watch Your
Every Move. 2005. also: spychips.com
• Andrews, Lori. I Know Who You Are and I Saw What You Did. Simon
& Schuster. 2012.
• Footprint photo credit: http://new-to-teaching.blogspot.com
• http://www.thefilterbubble.com/
• http://www.digitalmakeover.wikispaces.com
Notas do Editor
In the next 30 minutes…. 3 things:
‘Tufts University (among others) taking YouTube applications
Facebook Footprint – big and dirty
This is called “data mining” and there are now college majors in this field
Continually collected - Privacy - “Once a human right, has become a thing of the past.” – CNN (Fast Future Forward…show)
When I heard Zuckerman said this, I was outraged. (Why is his FB page locked?) Looked for juxtapose figures…. Found..
Brandeis and Warren discussed &quot;snapshot photography,&quot; a recent innovation in journalism, that allowed newspapers to publish photographs and statements of individuals without obtaining their consent. He went on to be called the father of “Right to Privacy.” (ruled on wiretapping case…invasion of privacy… expectation of privacy is MISSING ONLINE.
Generation Me – The Dumbest Generation -- Born Digital and more
Reason that the Internet is “free” - Social Networks are “free”
Tell All, post all, regret some
While data mining is not directly related to our school jobs, we should be aware of this due to:
Information and privacy advocates
Impacts many things we do and the people we serve
We are information professionals
One data-mining term is “scraping” - Dictionary.com is the #1 scraper – for exposure.
The WSJ reported that 70% of APPS are transferring FB user ID’s aggregator
Enormous theft…use… of private information
We – ALA stand against sharing and protecting patrons rights, while ISP providers are collecting, inaccurately profiling, and insulting us.
There is NO overall privacy statute… close FTC laws about adhering to privacy policies, but there has to be an “expectation” of privacy and courts have ruled…
CISPA (Information Security Protection Act… – - Everyone in Congress as well as Pres. Obama admit that America’s Cyber-security problem is now epidemic. – Quagmire of legality…. Conversation has begun.
CISPA – Amendment to 1947 National Security Act…Cyber Intelligence Sharing and Protection Act – 2 sections: 1 for security, 1 to limit data aggregating(…supposedly)
Quagmire of legality… discussion has begun to limit data mining
CISPA Cyber (Information Security Protection Act… – - Everyone in Congress as well as Pres. Obama admit that America’s Cyber-security problem is now epidemic. – Quagmire of legality…. Conversation has begun.
In the chat box, type something you’ve seen an advertisement for after you have searched. (Behavioral advertising)
Inform, Educate, and REMEDIATE REFORM - We were looking for a way to …
One NYU professor called this “anti-democratic” – you don’t have to be an NYU professor to see that
Axiom = biggest company you never heard of
American Express just reached an agreement with Knowledge Based Marketing…
61% believe what they do online is private
70% oppose being followed on the web.
Majority do NOT ask permission– double click tracker
Also: How Major Corporations and Government Plan to Track Your Every Purchase and Watch Your Every Move. 2005 (Older, but now everything is coming true…)
No such thing… When you leave the adobe flash cookies will capture the history.
Greenwich librarians, Nicole Carner shared her kids were “horrified” at their first investigation - ‘NEEDS TO START EARLIER THAN 11TH…”
Both Facebook (which refers to itself as a “nation” now) and Google make BILLIONS
The Internet is “free” after all…. FB is “free” after all…. Words w/Friends is “free” -- at face value….
Data Miner identified 25 products that were a “predictor” of pregnancy… based upon purchasing history of thousands of “guests”
Guest ID’s are attached to credit card numbers and purchases are “tracked” …and predicted. (There is an opt-out choice…. Look online for the 800 number.) “Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August
They are “redefining” who you are… 2nd self is likely a distortion of yourself
We were looking for a novel new program…. Something to be a breath of fresh air…
Transfer responsibility to the student – SSL NYLA conference Joyce Valenza said something… aha moment. EL 2012
Looking for new novel program
I recorded the students answering these questions. Then we discussed the questions until we had a working definition of the term digital footprint, we understood how it was created, and how permanent it remains online.
I have the students guess the social media being described.