1. What kind of media institution
might distribute your media product
and why?

2. The production company is responsible for the fundraising of the film. It handles the budget, marketing, organization of staff and
the product itself. Here are some examples:
Mainstream production company: (example) Lucas Films
A mainstream production company usually
supports films that have a high budget, in this
case, our film will not be distributed by
mainstream.
Independent production company: (example)Lions gate
As our film was a low budget one, it will be suitable for us
to pick an independent production company that will help
support our making.
The production company that we chose is: February Films, due to the fact that
they are a smaller independent company which supports films with low
budgets. If we were supported by a big production company, then the director
would have years of film making experience and we are students therefore it is
best suited that we are supported by an unknown production company.

3. There are three types of film industries, these are:
• Hollywood
• British
• Local
The type of film industry that we have used is Local. This is because we are a
low budget company, distributed by a low budget distributor/production
company.
We are distributed by: Jaman
The distribution company is responsible for the marketing side of the production, including advertising and setting release dates in
cinemas. We chose Jaman Distribution because they will be able to offer a local cinematic release, a 250 DVD release and an
online release on VIMEO. This will be an incredible achievement for us as our goal is to reach our local audience with our product.
A much bigger distribution (E.g. Sony, Disney and Paramount) will
promise a big budget which includes big stars and global releases.
We are a low budget side so we cannot be distributed by
Hollywood/British industries. Many high budget films have
original storylines, in which our film does not fill in this category
as we used a lot of intertextuality in our making. As a result, we
cannot promise that we will create massive profits due to this,
therefore a big distribution company would likely not be
interested.

4. Conglomerate?
• Our film will not be accessed to press and publicity networks
because we are not owned by a conglomerate. A
conglomerate are well known company and is one of the big
six production companies which include Disney, Universal, Fox
searchlight , Paramount, Sony and TimeWarner. We are not
owned by a conglomerate due to our low budget making and
non-mainstream product.

5. How will our product be distributed?
• Since our product is a low budget, we have to rely on the
internet to fulfil our audience potential. One is YouTube, in
which allows members to upload videos so everyone can
access it worldwide. During the course of 3 weeks after our
product was uploaded on YouTube, it gained 327 views in
which is successful in my eyes. My expectation was to get 100
views and this is beyond that.

6. Reasons for choosing YouTube
• The reason why choosing YouTube is a good idea is because during my
research on student thriller openings, I have found out that some have
been successful in achieving wider audience by distributing their making
on YouTube. They have achieved over 2000 views and was distributed
independently, Here is an example:

7. Social networking sites
Social networking sites such as Facebook, Twitter and Tumblr will
help our product in distributing and collecting our target
audience.
Facebook has over one billion users per month in which is
suitable for the advertisement and distribution of our
product. Twitter and Tumblr also has similar statistics.