BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
Blogging for real estate
1. Social Media & the Real Estate Industry How to optimize Social Media for your Real Estate business Social Media for Real Estate Lanell Perry 303-319-9424
2. Background: Major influences Public use of the Internet The Role of the Realtor Influence of search engines…..Google ! Growth of Mobile Phones Outbound Marketing (push) Inbound Marketing (pull) ONLINE MARKETING Social Media for Real Estate Lanell Perry 303-319-9424
3. Influence of search engines: Google Social Media for Real Estate Lanell Perry 303-319-9424
9. Online Marketing Lead generation 2. Organic 3. Conversion Optimization 4. Analytics 5. Content Marketing 6. Pay Per Click PPC 7. Social Media Marketing 8. eMail Marketing Social Media for Real Estate Lanell Perry 303-319-9424
10. PLAN PLAN PLAN Social Media for Real Estate Lanell Perry 303-319-9424
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12. Seed some FaceBook fans (build threshold of 25 fans to set up your vanity URLSocial Media for Real Estate Lanell Perry 303-319-9424
13. Research, define, and refine core organic search keywords Who is customer – what do they want – what are their problems Who is the competition? ( healthclub and diet coke) Real or perceived benefits Your products and services Features Keyword analysis BEFORE you start blogging Raven SEO (raventools.com), KeywordDiscovery.com, WordTracker.com, Google Adwords Keyword Tool Social Media for Real Estate Lanell Perry 303-319-9424
14. DESIGN Landing Pages - consistency “Marketing Glue” consistency for all actions, messages Focus customers on a ‘call to action’ Tag line – Positioning statement – signature – Templates – Style - Layout Social Media for Real Estate Lanell Perry 303-319-9424
26. Blogging Mistakes Blogging without a Plan Blogging before you get your own domain name (URL) NOT branding your personal look / design NOT paying close attention to important of SEO NOT reading other blogs Use a blog search engine (http://www.technorati.com) to find blogs in your niche NOT leaving informed, intelligent comments on related blogs NOT responding to all comments on blog, good and bad Making it difficult to subscribe to your Blog. NOT taking advantage of social media Measuring the wrong things NO commitment and not allowing enough time for Blog’s success Minimum of 3 hr/week for 6 months. In that time you should be able to generate at least 3 posts a week, and leave comments on related blogs to drive traffic back to your blog. Social Media for Real Estate Lanell Perry 303-319-9424
