Presented by Jeff Hasen, CMO, Hipcricket, and Gus Swanson, Digital Program Director, Clear Channel - Seattle

1. Mobile Marketing
Driving Engagement, Sales, and Loyalty

2. Presenters
Jeff Hasen Gus Swanson
Chief Marketing Officer, Author Digital Program Director
@jeffhasen Mobile marketing pioneer &
Hipcricket’s first customer

3. One Stop Mobile Marketing & Advertising Leader
Healthcare Consumer Broadcast and
Retail Package Goods QSR Media Agencies
/Pharma
Events and
Entertainment
Miscellaneous

4. Mobile Helps Radio Build Tribes
Short code 41061 Short code 49451
Short code 97373 Short code 52309

5. The First Mobile Phone?

6. Maxwell Smart Was The Trailblazer

7. From Get Smart To Get Smartphone

8. Never Too Young To Start

9. Never Too Old To Take Part

10. The Passive Has Become Interactive

11. Mobile Helps Radio Build Tribes
Short code 41061 Short code 49451
Short code 97373 Short code 52309

12. Taking Radio To Heart

13. Clear Channel’s Innovative Mobile Efforts

14. Major Mobile Trends

15. Consumers See Value In Mobile Loyalty Clubs
• 33% interested in joining mobile
loyalty club, but the majority say
they have yet to be approached
• Significant interest in opting in
via online social networking
application such as one through
Facebook
-- Hipcricket survey

16. Fundamental Change at Retail
• Mobile gives shoppers
prices, product reviews,
inventory information,
and a megaphone to
broadcast experience to
network

17. The Questions We Answer
• How fast you should go?
• How do you sell mobile into
your organizations?
• How do you integrate
mobile into your integrated
marketing mix?
• How do you measure
success?

18. Two Final Thoughts

19. Mobile Can’t Sit On An Island
A great marketing plan leverages mobile

20. They Really Are All Megaphones
• Sales, loyalty and trial are
being won and lost in large
part by experiences
“broadcast out” to networks
• You can lose the battle for
public opinion in minutes
• Delivery at “Moments of
Trust” customer touch points
are critical

21. Questions

22. Contact Information
Jeff Hasen
jhasen@hipcricket.com
425 452-1111
@jeffhasen
Gus Swanson
gus@clearchannel.com
206 494-2162