The best tools for social marketers: SOCIAL FRESH EAST 2014

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660-358-8526

SARAH EVANS
sarahsfav.es I @PRsarahevans I 224.789.8314

•  People remember it!
•  Involves an emotional connection!
•  Relatable!
•  Written, visual and audio!
Share,
care
or
swear!

GREAT
CONTENT

YOUR “SELFIE” (i.e. workflow)
1.  CONTENT
IDENTIFICATION

AND
CREATION

2.  PLATFORM-‐SPECIFIC
APPS
AND

TOOLS

3.  MARKETING
AND

AUTOMATION
SOCIAL
TOOLS

4.  ANALYTICS
AND
MONITORING

CONTENT
IDENTIFICATION
& CREATION
Share
your
favorite
tools
during
this
talk,
use
#socialfresh.

STORIES, TRENDS & CONTENT
•  POPurls
(URL
trends
from
all
over

the
web)
(hFp://popurls.com/)

•  Websta
(Trending
on
Instagram)

hFp://web.stagram.com/hot/

•  Rebloggy
(Trending
on
Tumblr)

hFp://rebloggy.com/trending_tags

•  Viral
Video
Chart

hFp://
viralvideochart.unrulymedia.com/
all

•  PinAlerts
(Pinterest
alerts)

(pinalerts.com)

•  Facebook
trends
(Facebook
home

page)

•  Google
Top
Searches

hFp://www.google.com/trends/
hoFrends)

•  Trending
on
YouTube
hFps://www.youtube.com/
trendsdashboard

•  Boardreader
(forum
search
engine)

(boardreader.com)

•  #tagboard:
search
any
hashtag
across

most
social
networks
(
hFp://tagboard.com)

Sarah Evans – Sevans Strategy © 2014

•  SlideShare

•  Reddit

•  Feedly
(iOS
and
Android)

•  RSS
feeds

•  IFTTT
and/or
Zapier

•  Flipboard

•  Google
Trends
or
Hot

Searches

STORIES, TRENDS & CONTENT
Sarah Evans – Sevans Strategy © 2014

Social EdCal Tools
•  ProducRvity
and

collaboraRon
tools,

like
Asana
or
BaseCamp

where
you
can
assign

deadlines;

•  Plugins,
like
Edit
Flow

and
CoSchedule
($10

month)
for
Wordpress

that
sync
with
iCal
and

Google
Calendar;

•  High
output
products,
like

DivvyHQ
that
are
pla[orm

agnosc,
create
mulple

calendars;

•  Good,
old-‐fashioned

spreadsheets,
like
Word
or

Google
Spreadsheets;
or

•  Workhack:
Evernote,
Google

Drive,
Google
Calendar

BUT, WHAT ABOUT PHOTOS?
•  Latergramme (browser and
iOS): for Instagram
•  Viralwoot or ViralTag
(browser) for Pinterest
•  DoShare (Chrome plug-in):
for Google+
•  Evernote (browser, mobile)
•  Buffer (browser and mobile):
Facebook, Linkedin
Have
a
beTer
way
to
manage
photos?
Share
now:
#socialfresh.

AUTOMATE THE WEB
Zapier

•  Integrates
with
services,
like

Gmail,
Mailchimp,
Salesforce

•  More
“business”
and

enterprise
in
nature

•  Example:
Add
a
MailChimp

subscriber
to
a
list
from

Wufoo
form

•  Freemium
(100
tasks
per

month,
5
zaps)

IFTTT

•  More
free
services
and

social
(e.g.
TwiFer,

Facebook,
Etsy,
Google)

•  Limited
to
certain
types
of

tasks

•  Limited
to
a
certain
number

of
acons

•  Completely
free

View my public IFTTT recipes at:
ifttt.com/p/sarahevans

3RD PARTY INVOLVEMENT
•  Twibble
(twibble.io):

publish
content
from
any

RSS
feed
to
TwiFer
(with

imagery)

•  Triberr:
ﬁnd
other

bloggers
to
share
your

stuﬀ
(2.5
out
of
4
stars)

•  RoundTeam

(roundteam.co)
($):

Connect
your
TwiFer

account
and
let
others

contribute

As a digital correspondent, I
have to be able to create and
share content on the fly…

MY TOP 10, CAN’T-LIVE-WITHOUT
LIST, THAT WON’T COST YOU A DIME
1.  Buffer
2.  IFTTT
3.  RebelMouse
4.  SocialMention
5.  Wedgies

6. Evernote
7. Rafﬂecopter
8. Twitter mobile notiﬁcations
9. Over
10. 8mm

TABLET TO:
CAPTURE, EDIT
& SHARE
•  iOgrapher
($65)

•  Wide
angle
lens

($20-‐30)

•  Shotgun
mic

($200-‐300)

•  Tripod
($30-‐70)

•  LED
light
($50-‐100)

I
have
the
case
with
me
if
you
want
to
see
it.

ADDITIONAL CONTENT
CREATION TOOLS
•  Screenr
(web-‐based
screen
recorder)

•  Canva
(Facebook
covers,
invites,
blog

content)

•  SoundCloud
(audio)

•  Timetoast
(shareable,
embeddable

melines)

•  Givver
(donate
via
tweets)

•  ThingLink
(make
images
interacve)

(thinglink.com)

•  Piktochart
(infographic
creator)

Share
your
favorite
tools
during
this
talk,
use
#socialfresh.

THE PINTRISTIFICATION &
INSTAGRAMIZATION OF CONTENT
If
you
like
it,
then
you
should
have
put
a
ﬁlter
on
it.

EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO

PRO TIP: Use Google Reverse Image Search
to find proper attribution for any photo you or
your brand does not own.
http://images.google.com/!

9 APPS FOR CREATING GREAT VISUALS
FROM YOUR PHONE
•  Phonto (iOS & Android)
•  Over (iOS only)
•  PicFrame (iOS & Android)
•  Phoster (iOS only)
•  VSCOcam (iOS &
Android)
•  Screenshot (iOS &
Android)
•  GifBoom (iOS & Android)
•  A Beautiful Mess (iOS &
Android)
•  PhotoRepost (iOS &
Android)
Add to this list with #socialfresh and tag me @PRsarahevans!

•  iMovie (iOS)
•  8mm (iOS & Android)
•  ChatterPix (iOS only)
•  Directr (iOS only)
•  YouTube Capture (iOS &
Android)
10 APPS FOR CREATING GREAT VIDEOS
FROM YOUR PHONE
•  WeVideo (Android only)
•  Lapse It (iOS & Android)
•  Animoto (browser, iOS &
Android)
•  Explain Everything (iOS &
Android)
•  ABCYa Animate (stop-motion
animation) (iOS)
Want tips for Instagram and Vine videos? Later. ;)

DESKTOP: CHAMPAGNE
TASTE, BEER BUDGET?
•  PicMonkey:
give
every
photo

the
“Instagram”
look
and

dimensions

•  Canva:
quickly
create

presentaons
Facebook

covers,
blog
graphics,
book

covers,
etc…

•  LICEcap:
record
your
screen

and
save
as
an
animated
GIF

(www.cockos.com)

4 TOOLS TO MANAGE INSTAGRAM
Statigr.am à web-based Instagram manager with
analytics, lets you create a Facebook tab.

Repost à mobile app where you can browse
community content and repost it with attribution
(Android + iOS)
Latergramme (free) and Postso (paid) à web
and mobile-based photo scheduling tools

Twtrlnd à desktop tool to analyze your
competitor and/or customer social accounts.

4 TOOLS TO MANAGE TWITTER
•  Hootsuite:

(any
size
business,
even
for

enterprise)
comprehensive
social
media

dashboard:
monitor,
respond,
track,
assign

tasks
to
team
members,
integrate
with

your
short
URL

•  Tweetdeck:
(perfect
for
small
businesses,

entrepreneurs
and
startups):
owned
by

TwiFer
and
only
monitors
TwiFer

•  Sharedby:
add
a
custom
engagement
bar

to
every
link
you
share

•  TwiTer
Ads
(nave):
run
ads
on
browser

and
mobile
version,
now
complete
with

conversaon
tracking
for
mobile
and
more

robust
analycs

hootsuite.com
tweetdeck.com
sharedby.co
ads.twitter.com

PRO FACEBOOK TOOL: Swayy
•  Suggests
custom
content

for
any
Facebook
page

you
connect

•  Also
works
with
TwiFer

and
Linkedin

•  Shows
trending
topics
in

your
community
and

circles

•  Share
now
or
later

app.sway.co

REAL-TIME & LIVE SHARING
•  Livefyre
(with
Storify):
power

blog
comments
(free),
Sidenotes

(paid)
and
LiveBlog,
LiveChat
and

LiveReviews

•  ScribbleLive
(just
acquired

CoverItLive):
real-‐me
website

updates,
live
coverage
(used
by

CNN,
AP,
Mashable,
etc…)

•  RebelMouse:
power
a
website
or

blog
and
update
real-‐me,

visualize
live
conversaons,

moderate
contributors

SOCIAL POLLING
wedgies.com
•  Voting links visible
•  Real-time results
•  SMS option (great for
live events!)
•  Only polling platform
integrated with Tumblr
(front end and
dashboard)

DISTRIBUTION: WHERE DO YOU
SHARE ALL THE THINGS?
•  Website
•  Blog (RebelMouse,
Tumblr, Wordpress,
MoPro)
•  Social
•  Email
•  Mobile
•  Traditional
Create your arsenal, or add to content checklist

SYNDICATION &
DISTRIBUTION
•  AtContent:
http://atcontent.com/Studio/Text/
8694879586578442R.textproject/
•  Taboola ($2,000 per month) or $525 per week
•  Sign up for scribal http://scribol.com
•  Sign up for simplereach http://simplereach.com/
•  Set up SharedBy.co
•  Linkedin ad
•  Viral Content Buzz http://viralcontentbuzz.com/
•  Submit to Yahoo Contributor Network
https://contributor.yahoo.com/account/
•  Submit to CNN iReport http://ireport.cnn.com/
•  If it's a compelling image, share via
IMGUR http://imgur.com/
•  Share via Scoop.it http://www.scoop.it
•  Post to glipho http://glipho.com/sarahevans/desk
•  Link your post to an answer in Quora
https://www.quora.com/
•  Link your post to an answer in Yahoo Questions
and Answers
http://answers.yahoo.com/question/index?
qid=20090113091544AAepYhS
•  Create slides of your content and send to
Slideshare
•  If you're a journalist, add to your MuckRack
portfolio http://muckrack.com
•  IF THIS IS A MEME or VIRAL IMAGE, submit to
Know Your Meme http://knowyourmeme.com/
photos/trending
•  Google News
http://support.google.com/news/publisher/bin/bin/
static.py?
hl=en&ts=2394225&page=ts.cs&from=191208

A FEW I KNOW & LOVE…
•  Hubspot:
email
markeng,
customer

engagement,
pipeline,
social
ads
(small
to

large
business)

•  Moz:
Inbound
markeng
Rankings,
links,

social,
SEO
opps,
customer
repots,

research
tools
(small
to
large
business,

entrepreneurs,
anyone,
really!)

•  Marketo:
email
and
campaign

management,
budget
and
markeng

calendar,
social
sharing

•  Eloqua/Oracle:
web
conferencing,
content

markeng
apps,
CRM,
Facebook
Insight

Management,
Twilio
SMS
&
Pic
messaging,

event
check-‐in,
predicve
lead
scoring

(large,
enterprise,
franchise)

WHICH IS RIGHT FOR YOU?
•  socialmenRon:
quick,
free
social
media
search,
shows

current
social
trending
topics,
segment
by
type
of
social

(e.g.
microblogs,
images,
videos,
etc…)

•  UberVU
(owned
by
Hootsuite):
brand
insights,

monitoring,
social
replies,
analycs,
smart
reports

(small
and
medium
size
businesses
with
acMve
social

networks)

•  BrandWatch:
Fully
comprehensive
and
sophiscated

social/web
landscape
(medium,
large
and
enterprise

•  Radian6/Salesforce:
listen,
publish
(Buddy
Media)
and

adverse
(social.com)
–
TwiFer
Cerﬁed
and
Facebook

Strategic
Preferred
Markeng
Partner,
integrated
CRM,

service
cloud
(large,
enterprise
and
great
for
customer

service)

PRO
TIP:
Bitly
or
awe.sm
(just
acquired
by
Uniﬁed)

LOOKING FOR GUEST BLOGGING
OPPORTUNITIES?
•  MyBlogGuest

•  GuestBlogIt

•  BloggerLinkUp

•  BlogSynergy

•  Guest
Blog
Genius

•  Guestr

•  BlogDash

•  PostJoint

•  Copy
for
Bylines

•  Guest
Blogging
Websites

•  Fizz
Niche

•  Technora's
directory
of

blogs

•  Alltop

•  Google
Blogsearch

•  Best
of
the
Web
Blogs

•  On
Top
List
blog
directory

BONUS!

FAVE ANIMATED GIF
SEARCH ENGINES
ü http://www.giphy.com
ü http://www.gifbin.com/
ü http://www.gifstache.com/
ü http://forgifs.com/gallery/
main.php
ü http://gifsoup.com/
ü http://giftube.com/
ü http://iwdrm.tumblr.com/

MORE?
Email prsarahevans@gmail.com or tweet
@Prsarahevans me. "

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The best tools for social marketers: SOCIAL FRESH EAST 2014