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    PR/SOCIAL MEDIA TOOL GUIDE   Blogging Basic HTML code Stock Photos for Blogs • HTML basic • Where to Find Free Images and Visuals for My Blog (blog post) Blog Comment Platforms • Freepik • LiveFyre • Photos.com (paid) • Disqus • Alegri photos • Shutterstock.com (subscription) Blog Platforms • Wordpress Syndicate Your Online Platforms • Tumblr • Flavors.me • Blogger • Card.ly • Posterous • Magntize • SquareSpace (paid) Crowdsourcing platforms Blogger Identification and Contact • Quora Information • Cision (PRsarahevans & #Journchat sponsor) • Technorati Facebook HOW TO Create Facebook Ads Overview of Facebook Fan Page Plug • Facebook Ad Best Practices ins • 5 Easy Steps to Creating a • Facebook’s Social Plugins Facebook ad (blog post) • 12 Useful Wordpress Plugins for Bloggers HOW TO Build a Facebook Fan Page • How to build a Facebook Fan Page Notifications for Facebook Fan Page (blog post) • How to get Email Notifications for • Facebook’s Create a Page Facebook Fan Pages (blog post) • How to Develop a Facebook Page that Attracts Millions of Fans (blog Getting started with Facebook post) • Sevans white paper
    PR/SOCIAL MEDIA TOOL GUIDE   LinkedIn HOW TO: LinkedIn for Business Getting started with LinkedIn • 33 Ways to Use LinkedIn for • Sevans white paper Business (blog post) News Sites with Breaking News Alerts Citizen Journalism Sites and • Yahoo News Alerts Networks • Google News Alerts • CNN iReport • CNN News Alerts • Huffington Post • Fox News Alerts • Examiner.com • BBC News Alerts • Patch (AOL) • CBS News Alerts • AssociatedContent.com • ABCNews.com • AmericanTowns.com • New York Times • Tackable (currently only available • CNET.com for iPhones) • Twitter Search “breaking news” News Aggregation and/or RSS • Alltop • Google Reader
    PR/SOCIAL MEDIA TOOL GUIDE   Online Monitoring Monitor Brand/Clients Online Website Analytics (FREE) (FREE) • Quarkbase • Addict-O-Matic • Alexa • Twitalyzer • Compete • Blog Pulse • Google Analytics • BoardTracker • SocialMention Keyword Finder Tools • GoogleAlerts • Google Trends • Tweetstats • Google AdWords • Tweetreach • Wordtracker (not free) • TwitterGrader • Keywordfinder • Topsy • KeywordSpy Social Search • Google Social Search • Bing Social Online Sharing Social PDF or Document Sharing • SlideShare e-Newsletter or Email Campaign • SlideRocket Clients • SlideBoom • Mailchimp Social Polls and Surveys Social Bookmarking • Twtpoll • Digg • Mister Poll • Delicious • MicroPoll • Sphinn • Twiigs Word Cloud Platforms Social Event Invitations • Wordle • Pingg • Tweet Cloud • Twtvite • TagCrowd • Eventbrite
    PR/SOCIAL MEDIA TOOL GUIDE   Public Relations/Social Media Finding Bloggers and Journalists SEO for Social Media Releases Looking for Sources • The Dos and Don’ts of Optimizing • HARO Your Press Release (blog post) • Cision Point • Statistics Highlighting the • ProfNet Importance of SEO Press Releases • Twitter Search: (blog post) • The Wrong Way to Use Keywords Starter Guide: Social Media Tactics in Press Releases (blog post) View or download the .PDF Basic SEO Overview Sponsored Online Messages and • SEO – A Basic Overview (blog Posts post) • IZEA (former Sevans Strategy client) Social Media Policy Creation • Comparison: the 13 Twitter • Social Media Policy Template Advertising Networks (blog post) (blog post) Social Media Release Creation Semi-Private Social Network for PR • PitchEngine (former Sevans Students and New Pros Strategy client) • Sevans Network Online Username and Registration Management • KnowEm Social Networks Create Your Own Social Network • Ning • SharePoint
    PR/SOCIAL MEDIA TOOL GUIDE   Twitter Hashtag Monitoring and Tracking URL Shorteners • WTHashtag.com • Bit.ly • Search.Twitter.com • J.mp • Ow.ly Twitter Live Chat Management • Tweetchat Comprehensive List of Twitter • Tweetgrid Industry Chats • Tweetdeck • Wthashtag.com chats page Find People on Twitter Influencer Identification • Twellow • Mpact (paid service) • WeFollow • Klout • Tweetfind Twitter tool aggregator Twitter Clients • OneForty • Hootsuite • Tweetdeck Twitter Lists • Twhirl • Listorious • Twitter.com Getting started with Twitter • Sevans white paper YouTube Video Networks and Platforms • YouTube • Vimeo • Watchitoo • Seesmic • Ustream.tv • Tinychat

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