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HOW TO: Stand out online (#PRSMS 2010)
- 2. PRSMS
Sevans Strategy © 2010
- 4. “1 in every 3 online Americans is a
conversationalist, someone who updates their
status on a social networking site such as
Facebook or posts updates on Twitter at !
least once weekly.”!
(Credit: Forrester)
PRSMS Sevans Strategy © 2010
- 6. Twitter!
(4:01 a.m.)!
PRSMS Sevans Strategy © 2010
- 7. Searched!
(4:02 a.m.)!
PRSMS Sevans Strategy © 2010
- 8. Responded!
(4:07 a.m.)!
PRSMS Sevans Strategy © 2010
- 9. Informed!
(4:15 a.m.)!
PRSMS Sevans Strategy © 2010
- 22. Resulted in:!
(as of 3:42 p.m. February 10) !
PRSMS Sevans Strategy © 2010
- 23. Ultimate result?!
5 new (and viable)
business inquires in
4 hours.!
PRSMS Sevans Strategy © 2010
- 24. This was my goal in action.!
I
want
to
be
viewed
as
a
trusted
resource…
especially
in
terms
of
ways
to
use
online
networks
and
social
media
to
communicate.
PRSMS Sevans Strategy © 2010
- 26. Know what you want to accomplish?!
•
•
•
•
•
•
•
•
PRSMS Sevans Strategy © 2010
- 27. How do you spend your time online?!
*A recommendation, may change for you.!
•
•
•
•
•
•
PRSMS Sevans Strategy © 2010
- 28. 9 ways to stand out online !
PRSMS Sevans Strategy © 2010
- 29. 1. Find an opportunity to
showcase what you do best.!
PRSMS Sevans Strategy © 2010
- 30. 2. Hijack a conversation and
offer an opportunity for !
others to share!
PRSMS Sevans Strategy © 2010
- 31. PRSMS Sevans Strategy © 2010
- 32. How did this stand out?!
• Something shiny and new
• Itʼs not always about being the loudest
• Connected to Twitter
• Developed specifically for live chats
• Gave others a platform to use their voice
• Didnʼt get lost in the noise
• Connect with others
PRSMS Sevans Strategy © 2010
- 33. 3. Meet a need in an !
innovate way!
PRSMS Sevans Strategy © 2010
- 34. PRSMS Sevans Strategy © 2010
- 35. What works with #journchat?!
• Identified a larger need
• Asked permission
• INNOVATIVE!
• Evolves
• One pitch
• Weʼre a community
• #journchat LIVE
PRSMS Sevans Strategy © 2010
- 36. What works with #journchat?!
• The first live twitter industry chat (sparked 100+
other industry chats)
• More than 110K #journchat tweets in 2009
• More than 6,000 participants
• For the first six months, the chat was the number
one trending topic on Twitter
• First live chat to land a year long partnership
(Cision)
• LIVE Chat, 7 locations across U.S. and Canada,
Chicago Tribune hosted
• Live show with CNN at SXSW 2010
PRSMS
Sevans Strategy © 2010
- 37. 4. Generate A LOT of !
quality content!
PRSMS Sevans Strategy © 2010
- 39. 5. Do it for a good cause!
PRSMS Sevans Strategy © 2010
- 40. PRSMS Sevans Strategy © 2010
- 41. PRSMS Sevans Strategy © 2010
- 44. 7. Think like those you’re trying !
to reach.!
PRSMS Sevans Strategy © 2010
- 45. In the U.S. our relationship with news is: !
PRSMS Sevans Strategy © 2010
- 46. 8. Get sourced…a lot!
• Sign up for Helpareporter.com
• Follow journalists online
• Identify story opportunities where you are the
best source and pitch them
• Focus on: Media, bloggers and
online influencers
• BONUS: Use Pitchengine for your releases. ;)
PRSMS
Sevans Strategy © 2010
- 49. Tools and Resources!
• Oneforty – A list of all third-party applications (http://oneforty.com)
• Bit.ly – URL shortener (http://bit.ly)
• Tweetdeck – Third-party application to manage Twitter accounts • J.mp – A shorter version of bit.ly (they are one and the same…simply
(http://tweetdeck.com)
a shorter version of its predecessor) (http://j.mp)
• Search.Twitter.com – Twitter search (http://search.twitter.com)
• Google Reader – RSS aggregator (http://google.com/reader)
• Twellow – Identify people to follow based off of details in their Twitter • Google Alerts – Aggregates online mentions (
bio (http://twellow.com)
http://google.com/alerts)
• WeFollow – Identify people to follow based off of how they classify • Addict-o-matic – Digital dashboard (http://addictomatic.com)
themselves (http://wefollow.com)
• Blog Pulse – Supplement to Google Alerts to find mentions in blog
• Tweetphoto – Photo sharing service (http://tweetphoto.com)
posts (http://blogpulse.com)
• WTHashtag – Top resource for tracking hashtag mentions ( • Quarkbase – Overview of monthly web visits and other analytics
http://wthashtag.com)
(http://quarkbase.com)
• Twitalyzer – Most sophisticated Twitter analytics tool ( • Board Tracker – Find brand mentions on online forums and
http://twitalyzer.com)
discussion boards (http://boardtracker.com)
• Listorious – Aggregator of Twitter lists (http://listorious.com)
• Pitchengine – Social media release platform (http://pitchengine.com)
• Flowtown – Import current email addresses, locate social networks • HelpAReporter – Free media opportunity network (
(http://flowtown.com)
http://helpareporter.com)
• Flavors.me – Aggregate online profiles in one place ( • SocialMention – Analytics and sentiment (http://socialmention.com)
http://flavors.me)
• Twellohood – Find people tweeting by location (
• Help a Reporter Out – Media opportunities ( http://twellowhood.com)
http://helpareporter.com)
• Mail Chimp – Email campaign platform (http://mailchimp.com)
• Pitchengine – Social media release and newsroom (
http://pitchengine.com)
• Knowem – Find where your name is available and secure it (
http://knowem.com)
• Alexa – Find details about your Web site and audience (
http://alexa.com)
PRSMS
Sevans Strategy © 2010
