Gepra Newsletter July - September 2009

1. jepras korporatiuli gamocema
ivlisi
2009
agvisto
seqtemberi
#12
griboedovis q.12 info@gepra.ge
jepra socialuri xdeba
piar skolis klubis
prezentacia gv.9
jepra bazarze axal produqtebiT gamovida da saqarTveloSi
socialuri mediis ganviTarebasa da mis xelSewyobaze zrunva daiwyo.
“socialuri media saqarTveloSi, iseve rogorc mTels msoflioSi sul
induri gamofena-
ufro popularuli xdeba. Cveni klientebisTvis mniSvnelovania, rom gayidvis sareklamo kampania
Tvalyuri adevnon momxmareblebis qcevis cvlilebasa da axal
“moednebze” maT gadanacvlebas,” _ acxadebs jepras socialuri mediis 4 oqtombers dasrulda
konsultanti TinaTin samyuraSvili. gv.10
am mizniT “jepraSi” socialuri mediis servisebis axali portfolio
Camoyalibda, romelic Web2-is platformis SesaZleblobebs daefuZna.
portfolioSi Sesulia popularuli saitebi, rogoricaa: wikipedia,
twitter, linkedin, facebook, you tube, technoratti, digg da sxva.
jepraSi socialuri mediis mimarTulebiT muSoba 7 Tvea mimdinareobs.
kompaniaSi Camoyalibebulia socialuri mediis 6 kaciani gundi. jgufs
Tbilisis piar skolis kursdamTavrebuli TinaTin samyuraSvili
xelmZRvanelobs.
gv.2-6 jepram“baltikas” momsaxurebaze
kontraqti gaaforma gv.13
iusticiis saministros
sakomunikacio
strategia jepras
eqspertebma daamuSaves
USAID-is programa PAR (Public Administrative Reform)-is mxardaWeriT
iusticiis saministros sakomunikacio strategiis proeqtis farglebSi,
saministros sazogadoebasTan urTierTobis sammarTvelosa da ssi p-ebis kaxa maRraZem evrosabWos
TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba daaasrules.
iusticiis saministros samwliani sakomunikacio strategia da mier organizebul saerTaSoriso
samoqmedo gegmebi jepras konsultantebma daamuSaves. RonisZiebaSi miiRo monawileoba
gv.16 gv.13

2. “gaige meti”- socialur mediaSi!
www.facebook.com/prschool
rato m soc ialu ri qsel ebi?
socialuri mediis mimarTulebiT muSaobis idea
daaxloebiT 7 Tvis win gaCnda. am mizniT jepraSi
socialuri media jgufi Seiqmna.
gvsurs gagacnoT Cveni gundis wevrebi
marita
maisuraZe
dRes facebook-i erT–erTi wamyvani saitia,
romelsac yvelaze ukeT icnobs qarTuli
sazogadoeba. CvenTvis mniSvnelovania, socialur
mediaSi im qselis daxmarebiT fexis mokideba, sadac
potenciuri studentebis ricxvi didia. amasTanave,
aRniSnuli socialuri qselis daxmarebiT martivia
TinaTin samyuraSvili sakuTari biznesis popularizacia, SesaZlebelia
informaciis, foto da video masalis atvirTva,
erT diliT,roca mobiluris Secvla gadavwyvite, gacvla, gaziareba. am yovelives amartivebs marTvis
facebook-is search-Si Nokia Cavwere. Cemda gasaocrad, avtomatizacia, romelic feisbuqs yvela wamyvan
Zalian saintereso gverdi amomigdo. maSin saitTan akavSirebs. amasTanave is saSualebas iZleva
socialuri mediis sargeblianobaze pirvelad Seqmna rogorc personaluri gverdi, aseve
davfiqrdi. im dRidan socialuri qselebis aqtiuri isargeblo e.w. ”fan page-Ta” da group-ebiT”. maTi
moxmareba daviwye, Seviswavle aTeulobiT kompaniis meSveobiT uSualo kontaqti gaqvs momxmarebelTan,
socialuri strategia... yovelTvis ici, ras moelian Sengan, rogor unda
dRes Tamamad SeiZleba iTqvas, rom male socialuri moawono Tavi sxvas, rogor ganaviTaro biznesi.
qseli yvela media saSualebas Camoitovebs. amisTvis
mas yvela bazisi gaaCnia. misi saSualebiT
gamartivda informaciis gacvla. SesaZlebeli gaxda, mniSvnelovania, visaubroT linkedin-zec. aq gaxsnilia
media ufro daaxloeboda adamians. sazogadoeba jepras gverdi, romelzec piar skolis jgufia
Tavad irCevs, ras uyuros, ra waikiTxos, ra aris Seqmnili. e.w. „group” diskusiis gamarTvis
misTvis saintereso da Rirebuli. saSualebas iZleva. misi meSveobiT SesaZlebelia,
CvenTvis mniSvnelovania, rom Cvens momxmarebels moZebno Seni sferos warmomadgenlebi, Tavi gaacno
SevTavazoT ukeTesi da gacilebiT iafi garemo da iTanamSromlo kvalificiur specialistebTan,
sakuTari Tavis ukeT warmoCenisTvis. ukve mzad gaiziaro maTi Sexedulebebi, miiRo maTgan
gvaqvs socialuri mediis portfolio, romelsac rekomendaciebi. es yovelive ki imis maCvenebelia,rom
mokle droSi klientebs SevTavazebT. linkedini gexmareba ukeT warmarTo sakuTari
aseve minda aRvniSno, rom servisis Camoyalibebamde profesiuli qseli, moi povo xalxis ndoba, gazardo
misi srulyofis mizniT socialuri mediis kompaniis sargeblianoba, gadaaqcio Seni biznesi
efeqturoba da Sedegi kompaniam sakuTar Tavze
sajarod da produqtiulad. linkedin uSualod
gamoscada. socialur qselebSi adgilis
damkvidreba piar skolis wardgeniT daviwyeT. ukavSirdeba facebook - s, aseve mniSvnelovani
specialurad misTvis Tanamedrove upiratesobaa, rom linkedin-s gaaCnia 3 saZiebo sistema:
saganmanaTleblo koncefcia „Share Knowledge – Know google, msn, yahoo.
Now“ SemuSavda. piar skolis promouSen kampania
swored am princi pebze aigo da saTauriT „gaiziare
codna, gaige pasuxi“ mimdinareobs.
gagrZeleba gv. 3
piar skolis socialuri platforma facebook-ze
aigo, sxva yvela socialuri qseli ki mas
daukavSirda. Seikra erTi didi gvirila, romlis
TiToeuli furceli piar skolis istorias,
saqmianobas,ganviTarebis strategiebs aRwers.
#12 2
2009
ivlisi
agvisto
seqtemberi

3. soc ialu ri qsel ebi
Tako
merabiSvili
miuxedavad imisa, rom aRniSnuli saitebze
zura jeprasa da piar skolis gverdebi seqtembris Sua
balanCivaZe ricxvebSi avamoqmedeT, ukve Tamamad SegviZlia
vTqvaT, rom yoveldRiurad, jamurad 100–mde
Cveni mizania, Cvenive sferos farglebSi, viyoT adamiani mainc gvstumrobs. aRsaniSnavia is faqtic,
yuradRebianebi da ar gamoveTiSoT movlenebis rom Tbilisis piar skolaSi dRes ukve arian
bavSvebi, romlebmac axali kursebis Sesaxeb swored
msvlelobas. Twitter erT–erTia im saitebs Soris,
romelic amis saSualebas gvaZlevs. mokle, slideshare-ze atvirTuli „Tbilisis piar skolis
140–simboloiani Setyobinebebis meSveobiT axali programis“ saSualebiT Seityves. aqtiurad
SegviZlia, gavavrceloT myisieri informacia, kiTxuloben Cvens niusleTerebsac, romelTa naxvac
romelic xelmisawvdomi gaxdeba am saitis scribd–zea SesaZlebeli. gvikavSirdebian ofisSic,
nebismieri momxmareblisaTvis. Cven aseve SegviZlia, gvekiTxebian azrs, dainteresebulni arian kompaniis
gamoviweroT da yoveldRiurad miviRoT informacia, momavali strategiuli gegmebiT.
romelic msoflios garSemo xdeba. amas saitze
ganTavsebuli saZiebo sistema uzrunvelyofs.
vinaidan saTqmelis 140 simboloSi srulad
gamoxatva SeuZlebelia, vuTiTebT links, romlis mniSvnelovania aseve is foto da video masala,
daxmarebiT momxmarebels misTvis saintereso Temaze romelic wakiTxuls advilad aRsaqmels xdis.
amomwuravi informaciis naxva SeuZlia. es faqti, ra jepram piar skolis videoqselad YouTube airCia.
Tqma unda, Cveni nebismieri servisis gavrcelebas YouTube-s pirdapiri kavSiri aqvs Google Reader-Tan,
Seuwyobs xels. Twitter-sa da Facebook-Tan, rac niSnavs, yovel axlad
atvirTul videoze Setyobinebis avtomatur
gavrcelebas zemoaRniSnul socialur mediaSi.
linkis saSualebiT informaciis gavrceleba,
saits pirdapiri mxardaWera aqvs Wordpress–isganac,
gaziarebas socialuri ”CaniSvnis” saiti delicious romelic gulisxmobs videoebis blogze
iZleva. delicious interesebis sferos gacvlisa da ganTavsebas. saitis ganaxlebuli funqciebi
dakavSirebis saukeTeso saSualebaa, romelic saSualebas gvaZlevs, YouTube-s oficialur saitze
integrirdeba facebook-Tan. Seusvlelad, sxvadasxva veb gverdebzeve vuyuroT
videoebs. es ki dazogili dro, momxmareblisTvis ki
facebook-s ukavSirdeba wordpress-ic. piar skolis naklebi problemaa.
blogi swored am saitze gakeTda. blogis Seqmnis
mizezi, nebismieri mkiTxvelis interesis rac Seexeba fotomasalas, flickr-i erT-erTi udidesi
dakmayofilebaa. blogze piar skolis Sesaxeb fotosaitia, romelzec 3.6 miliardi fotoa
amomwuravi informacia ganTavsda. aqve aqtiurad atvirTuli da 8 milioni momxmarebeli hyavs. flickr-i
itvirTeba is siaxleebi, romelic yoveldRiurad fotoebis organizebis, damuSavebisa da gagzavnis
xdeba. saSualebas iZleva. aRniSnuli qseli, iseve rogorc
rac Seexeba dokumentebs, prezentaciebsa da zemoT mocemuli yvela saiti,ukavSirdeba facebook–s.
niusleTerebs, jepram arqivis gakeTeba iseT wamyvan swored amitom piar skolis mTavari galereebi flickr-
saitebze gadawyvita, rogoric aris slideshare da ze ganTavsda, mTavari platformidan ki xatulis
scribd, aRniSnuli vebgverdebi saSualebas iZleva (icon) meSveobiT yvela albomis naxva aris
SesaZlebeli.
atvirTo informacia rogorc word-is failiT, aseve
powerpoint, pdf, excel-is formatebiT. mniSvnelovani gagrZeleba gv. 4
upiratesobaa, rom yoveldRiurad skalirebul
www.facebook.com/prschool
maCvenebels adevneb Tvals, Tu ramdenma adamianma
naxa Sens gverdze atvirTuli TiToeuli faili,
ramdenma gamoTqva azri ama Tu im prezentaciasTan
3
2009
#12
ivlisi
agvisto
seqtemberi

4. Tqveni yuradReba Wikipedia–zec minda SevaCero. viki faqtobrivad
ganmartoebiT mdgari socialuri qselia, romelic onlain reJimSi
enciklopediuri samuSaoebis Catarebis saSualebas iZleva. dRes TiTqmis ar
moiZebneba wamyvani kompania, romelzec cnobebi vikize ar iyos atvirTuli. Cveni
mizania, yvela socialur qselSi viyoT warmodgenilebi, maT Soris viki pediazec,
radgan sabolood yvela saZiebo sistema internetSi vikimde midis. socialur
qsels upiratesobas matebs is faqtori,rom statiis redaqtireba vikis nebismier
momxmarebels SeuZlia. viki pediis moxmarebis da masSi cvlilebebis Setanis
siadvile ki xels uwyobs masalebis sizustisa da aqtualobis amaRlebas.
piar skolis socialur platformaze muSaoba 12 seqtembers dasrulda.
dResdReobiT, piar skola 10 wamyvan saitzea warmodgenili. amJamad mimdinareobs
jepras socialuri mediis koncefciis Seqmna, romelic oqtombris bolos
damTavrdeba.
ninulia asaTiani
me kavkasiis media skolis me-3 kursis studenti var. SarSan swored iq gavige
jepras Sesaxeb da isic Sevityve, rom socialur gunds ayalibebda. aman
ganapiroba, is rom jepraSi movxvdi da male socialuri gundis wevri gavxdi.
zogadad sazogadoebasTan urTierTobis sfero yovelTvis mainteresebda, Tumca,
socialuri media gansakuTrebiT. albaT imitom, rom dRes TiTqmis yvela da
yvelaferi internetiT ukavSirdeba erTmaneTs da mec vfiqrob, rom
sazogadoebrivi urTierTobebis asawyobad es yvelaze martivi da iafi
saSualebaa. internetSi ganTavsebuli informacia imdenad swrafad vrceldeba,
rom sul raRac wamebSi SegiZlia Seityo axali ambis Sesaxeb, maSin roca
televiziT amas ramdenime saaTSi, an sulac meore dRes gaigeb. damerwmuneT, am
mizezebis CamoTvlis Semdeg, Znelia, socialurma mediam ar dagainteresos,
amitom mec „moviwamle“ socialuri mediiT!
TaTia beriaSvili
piars kolis F a c e b o o k - ze marit as proeq tTan dakav Sireb iT datov ebuli
komentarebi
ako sali madona
axalaia WiWinaZe terteraSvili
idea magaria, Semsrulebeli magaria, pirvel rigSi madloba damfuZneblebs marita, vaRiareb, mSurs Seni!!!
vinaidan dReSi 100-200 gverdis wakiTxva piar skolis daarsebisTvis. rac Seexeba didi pasuxismgeblobaa rom
miwevs xolme, unda vaRiaro, aris am maritas proeqts „piar skola 3 TveSi“ iyo piarskoleli, piar
nawerSi raRac iseTi, rac migajaWvebs da Zalian momwons. axla inglisSi vswavlob skolaSi swavla ki CemTvis
ar mogaSorebs. ase vityodi es niWia da mas da rom Camoval, aucileblad gavivli am privilegiaa.
”sainteresod wera” hqvia. ara, yovelTvis kurss. piar skolis Sesaxeb jer kidev Wish you good luck!
mifiqria da vambobdi, rom am skolaSi TbilisSi yofnisas Sevityve da axlac
Wkviani xalxi swavlobs-meTqi da kidev sul Tvalyurs vadevneb axal ambebs
vrwmundebi, ar vcdebodi. hoda ras facebook –is meSveobiT. maritas werilebi
vambobdi, warmatebebs gisurveb da saSualebas maZlevs, davakvirde piar
rogorc ityvian ”mieci niWsa gza skolaSi swavlebis meTodsa da
farToo”. am gzas piar skola namdvilad leqciebis mimdinareobas.
mogcems
#12 4
2009
ivlisi
agvisto
seqtemberi

5. jepr as Tana mSro mleb is saxe lmZR vane lo
.1
socialur mediaSi versia #0
socialuri mediis mzardma popularobam mravali
kompania daainteresa da daarwmuna mis
sargeblianobaSi. dResdReobiT yvela wamyvani, Tu
saSualo firma Tavis politikas am qselze
dayrdnobiT agebs. misi meSveobiT komunikacia
ufro martivi da aqtiuri gaxda, ramac kompaniebs
axali gamowvevebi SesTavaza.
piarisa da marketinguli komunikaciebis kompania
jepra erT–erTi pirvelia saqarTveloSi,
romelmac qarTul internetsivrceSi socialuri
mediis ganviTarebaze daiwyo zrunva.
socialuri mediis politika SemuSavda Porter
Novell, SHIFT Communication– sa da IPR– is maqsimaluri aqtiuroba
direqtivebze dayrdnobiT da daefuZna jepras mniSvnelovania
socialuri komunikaciis interesebs.
aRniSnuli dokumenti momzadda jepras kompaniis produqtis/servisis aRwerilobisa an
socialuri mediis konsultantebis TinaTin mimoxilvis sxvadasxva socialur saitebze
samyuraSvilisa da zurab balanCivaZis mier. promouSeni
monawileobis miReba profesiasTan Tu dargTan
vacnobierebT, rom rogorc piar profesionalebi dakavSirebul sxvadasxva forumebze arsebul
Cven gansakuTrebul mdgomareobaSi varT: erTis diskusiebSi
mxriv, Cveni movaleoba Cveni klientebis
sazogadoebasTan urTierTobis sakiTxebis marTva monawileobis miReba onlain gamokiTxvebSi
da gaZRola, rac garkveul eTikur SezRudvebs
gviwesebs socialur mediaSi saqmianobisaTvis, sifrTxilis gamoCena
xolo meores mxriv,Cven pativs vcemT sayovelTaod
aRiarebul princi pebs adamianis uflebaTa da imis gaTvaliswinebiT, rom zRvari pirad
TavisuflebaTa Sesaxeb, romelic daculia cxovrebasa da samuSaos Soris TiTqmis aRar
saqarTvelos konstituciisa da saerTaSoriso arsebobs, yuradReba miaqcieT TiToeul Tqvens
aqtebis mixedviT. am gamowvevis sapasuxod, Cveni gamonaTqvams Tu citatas.
mizania, socialur mediaSi kompania iyos
warmodgenili aqtiuri formebiT da ramdenime informaciis gamWvirvaloba
mniSvnelovani proeqti am sferoSi Tavadac
ganaxorcielos. socialur mediaSi Cveni naazrevis gamoqveynebamde unda gadamowmdes yvela
moqmedebis platforma mTlianad eyrdnoba saxis informacia da mieTiTos informaciis wyaro
saerTaSoriso standartad miCneul debulebebs:
http://creativecommons.org/licenses/by/3.0/. citatis gamoyenebis SemTxvevaSi savaldebuloa
wyaros miTiTeba
Cveni princi pebi am etapze Camoyalibebulia.
moxaruli viqnebiT, Tu dagvexmarebiT da dauSvebelia
gagviziarebT gamocdilebas Cveni politikis cru da gadaumowmebeli informaciis kompaniis
daxvewis mizniT. sxvadasxva socialur qselebze ganTavseba
plagiatoba
sxvisi komentaris gaqilikeba
Seuracxmyofeli, an ucenzuro sityvebiT saubari
gagrZeleba gv. 6
5
2009
#12
ivlisi
agvisto
seqtemberi

6. jepr as Tana mSro mleb is saxe lmZR vane lo
.1
pornografiuli da Zaladobrivi saitebis
socialur mediaSi versia #0
linkebis miTiTeba
anonimuri komentarebis datoveba
sxva kompaniis reputaciis Selaxva
*winaaRmdeg SemTxvevaSi, kompania itovebsinformacia amoSalos
Tqven mier gavrcelebuli nebismieri
nebarTvas,
kompaniis
socialuri mediis saitebidan da gaanTavisuflos TanamSromeli
dakavebuli Tanamdebobidan. socialuri mediis TanamSromlebis
saxelmZRvanelo, specialuri danarTis (iseve rogorc eTikis
kodeqsi) saxiT,Sesulia jepras SromiT kontraqtebSi.
socialuri mediis arasworma gamoyenebam, viyoT Tavazianebi
SesaZloa, ziani miayenos rogorc kompanias, ise konstruqciulad vesaubroT maT, vinc ar iziarebs
mis TanamSromlebsac. vinaidan jepras socialur Cvens mosazrebebs da radikalurad gansxvavebuli
qselSi CarTulobas, kompaniis socialuri mediis Sexedulebebi gaaCnia.
konsultantebi uzrunvelyofen, pasuxismgeblobis
didi wili maT ekisrebaT. amitom, mniSvnelovania, movekidoT saqmes pasuxismgeblobiT
jepras socialuri mediis politika sworad radgan TiToeuli gamoqveynebuli komentari
daigegmos da gaziarebul iqnas yvela gvakisrebs valdebulebas, rogorc sakuTari Tavis,
TanamSromlis mier. ise kompaniis winaSe. arasodes warmovadginoT
sakuTari Tavi, an kompania ise, rom amiT sxva
Cveni mizania: SecdomaSi SeviyvanoT. gvaxsovdes, rom Cvens mier
gacemuli nebismieri araswori informacia
viyoT gamWvirvaleni SesaZlebelia, kompaniis sawinaaRmdegod iqnas
Cveni gulwrfeloba aisaxeba jepras socialuri gamoyenebuli. nebismieri informacia unda
mediiis garemoSi. aqedan gamomdinare, eTanadebodes jepras eTikis kodeqsis,
mniSvnelovania, mivuTiToT Cveni vinaoba, brendirebis wesebisa da Sinaganawesis princi pebs.
saqmianobis sfero da kompania, romelSic
vmuSaobT. davfiqrdeT, sanam gamovaqveynebT
ar avyveT emociebs. SevecadoT, rom Cveni
viyoT auTenturebi komentari neitraluri pozicis gamomxatveli
gavmijnoT piradi mosazrebebi kompaniis iyos. visaubroT faqtebze dayrdnobiT da
oficialuri Sexedulebebisagan. yovelTvis di plomatiurad mivudgeT sakiTxs.
mivuTiToT, piradia es Tu is mosazreba, Tu is
kompanias ekuTvnis. arasdros
gamovaqveynoT Cveni kompaniis saxeliT komentari
viyoT Tanamimdevruli raime saxis davasa Tu sasamarTlo processTan
vweroT lakoniuri da Rirebuli Sinaarsis mqone dakavSirebiT. jepraSi am sakiTxebze
winadadebebiT. gamoqveynebamde gadavamowmoT komentarisaTvis uflebamosil pirs warmoadgens
informacia, mivuTiToT wyaros bmuli da misi aRmasrulebeli direqtori.
SevasworoT komentari orTografiuli,
punqtuaciuri da stilisturi kuTxiT. gvaxsovdes, ar gamovexmauroT
rom Cvens mier gamoqveynebuli yoveli informacia socialur mediaSi wamoWril iseT Temebs,
sajaroa da xelmisawvdomia nebismieri romlebSic ganixileba ama Tu im kompaniis
adamianisaTvis. krizisuli mdgomareoba.
vaRiaroT Secdomebi ar ganvaTavsoT
daSvebuli Secdoma gavasworoT myisierad da kompaniis logo personalur onlain saitebze. nu
madloba gadavuxadoT mkiTxvels gamoviyenebT kompaniis saxels piradi
yuradRebisaTvis. sargeblisTvis.
SevinarCunoT konfidencialuroba movipovoT Rirebuli wevris statusi
kompaniis Sida an piradi informaciis socialur media qselebSi (feisbuqi, tviteri,
gamoqveynebisas vimoqmedoT TanamSromelTa linkedini da a.S) vweroT im Temebze, romlebSic
saerTo mosazrebis gaTvaliswinebiT, komentaris kompetenturebi varT.
gakeTebisas, viTxovoT nebarTva kompetenturi
pirisagan. davrwmundeT, rom Cveni namoqmedari gaviTvaliswinoT eTikis kodeqsebi
zians ar miayenebs kompaniis komerciul gavecnoT saitebze ganTavsebul moxmarebis wesebs,
saqmianobas da reputacias. raTa vimoqmedoT keTilsindisierad.
#12 6
2009
ivlisi
agvisto
seqtemberi

7. vebinari gaimarTeba 26 oqtombers, dainteresebul
msmenels yvela kiTxvaze pasuxs kaxa maRraZe da
soso galumaSvili gascems.
piar skolis meSvide gamoSveba
2009
24 ivliss gau-Tbilisis
piar skolaSi rigiT
meSvide gamosaSvebi saRamo
gaimarTa. studentebs
sertificirebuli
di plomebi leqtorebma
gadasces, xolo samma
saukeTeso studentma
yvela leqtoris mier
xelmowerili
sarekomendacio werili
miiRo.
7
2009
#12
ivlisi
agvisto
seqtemberi

8. piar skolaSi Ria karis dRe gaimarTa
24 seqtembers, gau-Tbilisis
piar skolaSi Ria karis dRe
gaimarTa. skolis menejmentma
studentebs ganaxlebuli
kursis struqtura gaacnes da
leqtorebi warudgines.
integrirebuli marketinguli
komunikaciebis saswavlo
kursze swavla 5 oqtombers
daiwyeba.
miuxedavad analogiuri
kursebis fasis matebisa piar
skolaSi integrirebuli
marketinguli komunikaciebis
saswavlo kursis Rirebuleba
ar gaizrdeba. safasuris
gadaxda sam etapad iqneba
SesaZlebeli.
piar skolis axali kursebi
ganaxlebuli programiT Catardeba
piar skola msurvelebs integrirebuli ganaxlda kursis programa, daemata axali sagnebi,
marketinguli komunikaciebis ganaxlebul rogoricaa socialuri media da marketinguli
programas sTavazobs. siaxle Seexeba rogorc gegmis SemuSaveba.
leqtorebis gunds, aseve saswavlo programas.
programa Sedgeba 10 sagnisgan da oqtombris
“gau-Tbilisi piar skolam studentebis pirveli kursebidan studentebs SesaZlebloba eqnebaT
nakadi 2007 wlis aprilSi miiRo. am dromde airCion maTTvis sasurveli modeli da misi
skola 200-mde studentma daamTavra. gavlis Semdeg miiRon sabuTi kursis mosmenis
Sesaxeb.
wels, swavlebisas meti yuradReba praqtikul
mecadineobaze iqneba mimarTuli. garda amisa
#12 8
2009
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9. piar skolis klubis prezentacia
gau-Tbilsiis piar skolis klubis prezentacia 1 oqtombers Sedga. prezentacias leqtorebi
da piar skolis kursdamTavrebulebi eswrebodnen. klubSi gawevrianeba SeuZlia skolis
yvela kursdamTavrebuls. uamrav siaxlesTan erTad, piar klubis wevris rekomendaciiT
misuli studenti specialur fasdaklebas miiRebs. am etapze klubSi asze meti studentia
gawevrianebuli.
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2009
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10. axali servis-centri axal misamarTze
Tbilisis centralur
ubanSi, winaswar SerCeul
quCebsa da magistralebze
italiuri kompania Agip-
is axali servis centris
sareklamo flaerebi
darigda. kompaniam axal
servis centrSi misul
m o m x m a r e b l e b s
saavtomobilo zeTebze 15
procentiani fasdakleba
da sxvadasxva ufaso
momsaxureba SeTavaza.
induri gamofena-gayidvis sareklamo
kampania warmatebiT ganxorcielda
25 seqtembers gamofena-gayidvas
“saukeTeso indoeTidan 2009”
kvlav didubis sagamofeno
darbazi maspinZlobda. biTiel.jim
sareklamo kampania 21
seqtembridan daiwyo. winaswar
SerCeuli da momzadebuli,
specialur maisurebsa da kepebSi
gamowyobili promo-gogonebi da
biWebi 10 dRis ganmavlobaSi
arigebdnen sainformacio
flaerebs da momxmareblebs
awodebdnen informacias induri
gamofena-gayidvis Sesaxeb. promo-
aqciebi Tbilisis sxvadasxva
ubanSi Catarda.
#12 10
2009
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11. specialuri fasebi “Cemi saxlisgan”
korporaciam “Cemi saxli”
7 agvistos gamarTa
samdRiani aqcia wyneTSi.
proeqtis
ganxorcielebisTvis
SerCeul iqna wyneTis
centraluri ubnebi da
yvelaze xalxmravali
adgilebi. promo-gogonebi
sami dRis ganmavlobaSi
axrocielebdnen sareklamo
flaerebis darigebas da
mosaxleobis informirebas
maRazia “Cemi saxlis”
specialuri aqciis Sesaxeb.
italiuri tansacmlis
maRazia
TbilisSia
18 seqtembers TbilisSi italiuri
tansacmlis pirveli brend-maRazia
ALCOTT gaixsna, romelic qalebsa da
mamakacebs maRali xarisxis italiur
tansacmels sTavazobs. maRaziis
gaxsnasTan dakavSirebiT,13-15 seqtembers
Catarda promo aqcia, romelic drosac
Tbilisis mosaxleobas saSualeba mieca
gascnoboda maRaziis sainformacio
flaerebs. proeqtis ganxorcilebisTvis
SeirCa Tbilisis xalxmravali ubnebi:
vake,saburTalo,plexanovi...
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2009
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12. kompiuteruli momsaxurebis kompaniis
promouSenma warmatebiT Caiara PC house
17 agvistos TbilisSi Catarda kompiuteruli momsaxurebis kompania PC House –s sainformacio-sareklamo
kamapnaia. biTiel.jim promo aqcia manqanebiT datvirTul quCebSi,gzajvaredinebsa da eleqtroteqnikis maRaziebTan
Caatara. proeqtis mizans momxmareblisTvis kompiuteruli momsaxurebis farTo arCevanis gacnoba da specialuri
servisebis SeTavazeba warmoadgenda.
ganaxlebuli saiti
marketinguli komunikaciebis
saagento biTiel.jim daasrula
saitis ganaxlebaze muSaoba da axal
saitTan erTad mravalferovan
serviss gTavazobT.
marketinguli komunikaciebis
saagentos erTerTi ZiriTadi
mimarTulebaa kurierebis servisi –
“xelidan xelSi”, romelic
gTavazobT sakuriero momsaxurebis
srul pakets, maT Soris:
mosawvevebisa da sasaCuqre paketebis
gavrceleba, pirdapiri gzavnilebi
da aramisamarTuli gzavnilebi.
saagentom aseve daiwyo
marketinguli da loialurobis
programebis ganxorcielbac,
rogoricaa Treid-marketingi,seils-
marketingi, ivenT marketingi, baz-
marketingi da sxva.
#12 12
2009
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13. jepram “baltikas” momsaxurebaze kontraqti gaaforma
jepram “baltikas” media
momsaxurebaze gamocxadebul
tenderSi gaimarjva da wlis
bolomde sainformacio
uzrunveloyofis Sesaxeb
kontraqti gaaforma.
ludsaxarSi kompania
“baltikam” produqciis
eqsportireba amjerad
sazRvrebs gareT arsebuli
sawarmoo sivrcidan daiwyo.
azerbaijanSi arsebuli
kompaniis kuTvnilma qarxanam
“baltika-baqo” saqarTveloSi
pirveli saeqsporto
produqcia ukve gamoagzavna.
azerbaijanSi warmoebuli
“baltikas” markis ludi
qarTveli momxmareblisTvis
ruseTidan Setanil
produqciasTan SedarebiT
Rirebulebis TvalsazrisiT
ufro xelmisawvdomi iqneba.
kaxa maRraZem evrosabWos mier organizebul
saerTaSoriso RonisZiebaSi miiRo monawileoba
“Tbilisis politikuri
swavlebis skolis”
msmenelis rangSi jepras
aRmasrulebelma
direqtorma kaxa maRraZem
monawileoba miiRo
strasburgSi, evrosabWos
mier organizebul
saerTaSoriso
RonisZiebaSi _
“zafxulis universiteti
demokratiisTvis”.
saqarTvelos
warmomadgenlebis garda,
universitets 15
sxvadasxva qveynis
delegacia stumrobda.
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14. jepram ltolvilTa da gansaxlebis saministros
sakomunikacio strategiaze muSaoba daasrula
12 seqtembers jepras ufrosma konsultantma kaxa maRraZem
ltolvilTa da gansaxlebis saministros maRali da saSualo donis
menejmentis gasvliTi samuSao Sexvedra Caatara, romelSic
partniorebi-saqarTvelos trenerebic monawileobdnen. Sexv dra miznad
isaxavda strat giuli dagegmarebis procesis daskvniT etapze
ltolvilTa da gansaxlebis saministros axali, samwliani
sakomunikacio-piar strategiis samuSao variantis ganxilvas.
jepras konsultantebma ltolvilTa da gansaxlebis saminisitros
sakomunikacio strat giis SemuSaveba daasrules, SegaxsenebT, rom
pirveli samuSao variantis prezentacia 20 agvistos Sedga. proeqti
USAID-is Forecast project-is mier xorcieldeba.
Roris gripis pandemias specialuri media-seminari mieZRvna
10 agvistos, sastumro “TorSi” Roris gri pis kompania “roSi” 2009 wels gri pis (N1N1) pandemiis
pandemiasTan dakavSirebiT specialuri media-seminari menejmentis Sesaxeb jandacvis msoflio organizaciis
gaimarTa. seminars uZRvebodnen profesori Tengiz mier gamoqveynebul saxelmZRvanelo rekomendaciebs
cercvaZe da Sevicaruli kompania “hofman la roSis” miesalmeba. saxelmZRvanelos mixedviT calsaxad
samedicino direqtori nino goCitaSvili. rekomendirebulia tamiflus gamoyeneba pandemuri
specialistebma mowveul Jurnalistebs Roris gri pis gri pis mZime SemTxvevebis samkurnalod pacientebis
pandemiis dRevandeli mdgomareobis, daavadebis yvela jgufSi da iZleva zust miTiTebas Tu rogor
warmoqmnisa da ganviTarebis, mkurnalobis ZiriTadi gamoiyenon antivirusuli preparatebi pandemuri
meTodebi gaacnes. virusiT inficirebul pacientebSi.
jandacvis msoflio organizacia
rekomendacias tamiflus uwevs
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2009
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15. media-turi
CaqvSi
10 seqtembers, CaqvSi
socialuri momsaxurebis
saagentos iniciativiT
media-turi gaimarTa.
damswre Jurnalistebs
saagentos saqmianoba,
socialuri daxmarebis
sistemaSi ganxorcielebuli
da dagegmili reformebis
pirveli etapis Sedegebis
analizi gaacnes.
socialuri momsaxurebis
saagentos direqtorma
andria uruSaZem
JurnalistebTan Sexvedrisas
siRaribis zRvars qveviT
myofi mosaxleobis
socialuri daxmarebis
arsebuli meTodologiis
gadaxedvisa da
administrirebis axali
wesebis saWiroebis Sesaxeb
isaubra.
socialuri momsaxurebis saagento arasamTavrobo da
saerTaSoriso organizaciebs Sexvda
7 seqtembers, CaqvSi
socialuri momsaxurebis
saagentom arasamTavrobo
da saerTaSoriso
organizaciebis
warmomadgenlebTan
Sexvedra gamarTa.
Sexvedraze ganxilul iqna
saagentos mier
socialuri daxmarebis
sistemaSi
ganxorcielebuli
reformebi, aseve
sistemis srulyofis
procesSi arasamTavrobo
organizaciebis CarTvis
SesaZlo meqanizmebi.
Sexvedris dasasruls
gaimarTa diskusia
socialuri daxmarebis
programis
administrirebaSi
arasamTavrobo
organizaciebis rolis
gazrdisTvis.
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16. iusticiis saministros sakomunikacio
strategia jepras eqspertebma daamuSaves
“strategiuli sakomunikacio miznebidan gamomdinare
saminsitros sazogadoebasTan urTiertobis gundma Seadgina
konkretuli aqtivobebisgan Semdgari samwliani, detaluri
samoqmedo gegma, romeliTac moscemul peridoSi
ixelmZrvanelebs. “amasTan, Seiqmna mocemuli stratgeiis
monitoringisa da Sefasebis procedurac, romelic miscems
komunikaciezepasuximgebel pirebs garkveuli periodulobiT
stratgeiisa da samoqmedo gegmebis daxvewis SaSualebas, maT
Soris mimdinare gare da Sida cvlilebebisa da axali
gamowvevebis gaTvaliswinebiT,” – strategiuli gegmis
upiratesobebze saubrobs “jepras” direqtori.
USAID-s programa PAR-is mier gamocxadebul tenderSi,
romelic iusticiis saminsitros samwliani sakomunikacio
stratgeiiisa da samuSo gegmis SemuSavbeas gulisxmobda,
kompania IMG-m da jepram gaimarjves. sakomunikacio
stratgeiaze muSaoba ivnisidan daiwyo. 3 Tvis ganmvalobaSi
proeqtze jepras 4 ufrosi konsultanti muSaobda. saqminoba
USAID-is programa PAR (Public Administrative Raform)-is ramdenime etaps moicavda, maT Soris rogoricaa, dokumnetis
mxardaWeriT iusticiis saministros sakomunikacio Seswavla, interviuebi, aqtivobebis Sefaseba, Sexvedrebi,
strategiis proeqtis farglebSi, saministros sakomunikacio strategiisa da samoqmedo ggemebis SemuSaveba.
sazogadoebasTan urTierTobis sammarTvelosa da ssp-is
TanamSromlebma sakomunikacio samoqmedo gegmebze muSaoba
daaasrules. iusticiis saminsitros samwliani sakomunikacio
strategia da saqmianobis koordinacia jepras
konsultantebma daamuSaves da ganaxorcieles.
“sakomunikacios strategiis Seqmna saqarTvelos iusticiis
saministros surviliT iyo ganpirobebuli, kerZod, gaizardos
saministrosa da misi sakomunikacio erTeulebis Sedegianoba
da momdevno sami wlis ganmavlobaSi sazogadoebasTan
urTierToba gaxdes maqsimalurad efeqtiani,” _ aRniSnavs
“jepras” direqtori kaxa maRraZe.
strategiis Seqmnis mizans sazogadoebasTan farTo dialogis
warmoeba warmoadgenda, rac Tavis mxriv SesaZlebelia
moqalaqeebTan ormxrivi, ganuwyveteli komunikaciis
warmarTvis, sazogadoebis sxvadasxva fenebisTvis aucilebeli
da saWiro informaciis miwodebis gziT.
iusticiis saministros strategiuli gegmis momzadebis
procesSi dasaxul miznebTan Sesabamisobis dadgenis,Zlieri da
susti mxareebis identificirebis, saWiro struquturli da
funqcionaluri cvlilebebis gansazRvris mizniT,
saministrosa da mis qve-uwyebebis mimdinare sakomunikacio
aqtivobebis Sewavla da analizi ganxorcielda.
jepras aRmasrulebelma direqtorma rusTavSi treningebi Caatara
jepras aRmasrulebelma
direqtorma kaxa maRraZem qvemo
qarTlis arasamTavrobo
organizaciebis
warmoamdgenlebisTvis
Catarebul trening-seminari
“sazogadoebasTan urTierTobebi
da moqalaqeTa monawileoba”
Caatara. treningi jerman
marSal fondisa da aSS-s
saelCos mxardaWeriT mimdinare
“samoqalaqo monawileobis
proeqtis” farglebSi gaimarTa.
#12 16
2009
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