PRSI Int PR Conf 2011 - Day 2 - Future leaders need more than digital PR by Michael Netzley
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PRSI Int PR Conf 2011 - Day 2 - Future leaders need more than digital PR by Michael Netzley
- 1. Future Leaders Need More Than Digital PR Michael Netzley, PhD
- 2. Michael Netzley, PhD communicateasia@gmail.c om
- 6. Talent
- 7. Roles and Talent in Communication Senior Roles Managerial Roles Technical Roles
- 8. Roles and Talent in Communication Salary increase rates (communication agencies) Hong Kong Japan Singapore/SEA Senior +50% +33% +78% Managerial +56% +50% +60% Technical *source: Hudson Asia Salary Information
- 9. Roles and Talent in Communication Salary increase (communication departments) Hong Kong Japan Singapore/SEA Senior +19% +17% +64% Managerial +64% +42% +70% Technical *source: Hudson Asia Salary Information
- 10. Bonsai Effect: Talent not able to grow Poaching necessary from: Journalism Majority of managing directors of large Marketing local agencies are foreign talent Abroad Senior Majority of the heads of corporate Master of Science communication in the largest companies are not from communication Education in Communication Gap Management Managerial Education Graduate Gap Diploma in PR Technical
- 12. Overall, the internet continues to remain the standout medium for growth in Asia, with its share of the total ad spend looking to rise from 16.9 per cent in 2011 to 22.8 per cent in 2014. Television however, which takes the lion's share of the advertising pie at 40.7 per cent in 2011, is expected to decline slightly to 39.7 per cent by 2014. - Campaign India, Dec 8, 2011
- 13. 4 out of 5 $ Not Going to Digital
- 14. In Asia, Media Outlets Not Suffered from Same Excesses in West
- 15. Current Events
- 16. Olympus Scandal in Japan Michael Woodford, ex-CEO of Olympus Corp., wants Olympus to come clean on scandal Shuichi Takayama, president of Olympus Corp., bows in apology
- 17. Bell Pottinger Scandal Executives from Bell Pottinger They also use"dark arts" to bury caught on camera boasting bad coverage and influence about their access to the public opinion Government
- 18. Australian Floods Queensland Police tweeting on the YouTube Channel for more info
- 21. Rise of Asia
- 22. Nowadays, with the face-to-face agency-client relationship based at the Asian headquarters, PR people in the East are gaining more opportunities than ever to devise and manage global PR campaigns. This is proving quite an adjustment for some in Western agency networks unaccustomed to following leadership direction from Beijing, Delhi, Seoul and indeed Tokyo. It’s also daunting for some people in senior positions who may have never run an international campaign from Asia before and who I've noticed may therefore suffer from a lack of confidence in leading their global charge from the East.
- 23. We Still Need….
- 24. Media Relations
- 28. One More Reason
- 29. No Single “Capacity” Can Do It Plato’s Phaedrus The problem, he explains, is that one overcome with this desire will want to turn his boy into whatever is most pleasing to himself, rather than what is best for the boy.
- 30. My Business Card