Dragana Djermanovic - informacija u eri konverzacije

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PRIME Communication

Tecnologia Negócios

INFORMACIJA U ERI
KONVERZACIJE
 IDEMO PROaktivno!

OKRUŽENJE 
• MI smoinformacija
• MI jednidrugimaverujemo
• MI smobrži
• MI znaMOviše
• NE VERUJEMO
KOMPANIJAMA!

BE PROACTIVE 
Imidž
Istraživanje
Informisanje
Korisničkapodrška
Targetiranje offline medija
Ideje, inspiracija, energija…
KREATIVNOST!

ISTRAŽIVANJE 

Kad god
Zašta god
Nadkoliko god
… I od toga PRavimozabavu

www.buzzmachine.com

http://bit.ly/2gaDGq

After 2 years... Dell learned Direct2Dell blog

“They reached out to
bloggers; they blogged;
they found ways to listen
to and follow the advice
of their customers. They
joined the conversation.
That’s all we asked.”

J. Jarvis

www.PRpepper.com

Twitter  Dell

2 godine

35 naloga

9.000.000 $ od prodaje putem
Twittera!

www.PRpepper.com

NUŽNOST USPEŠNE KOMPANIJE JE
PROaktivnost!

INTERNET U B&H 

1,5 milionakorisnika
Preko 100.000 blogova
800.000 FB naloga…

1. PLANIRANJE

1. Ljudiusistemu: ko, šta, zašto…
2. Štaradikonkurencijaikolikodobro?
3. Jasnialatizamerenje
4. Strukturaizveštavanjaopostignutom

2. OSLUŠKIVANJE

1. Listarelevantnihtermina (monitoring)
2. Definisanje opinion leader-a zavašu oblast
3. Monitoring
relevantnekonverzacijekodrelevantnih
opinion leader-a

3. ODGOVARANJE

1. Social Media u Plan kriznogkomuniciranja
2. Jasnapravilazaodgovaranje _odbranu
3. Definisanjeplatformizaodgovaranje

4. UTICAJ

1. Ključniučesnikukonverzaciji
(sastranekompanije)
2. Program koncipiranjasadržajai time line
3. Definisatiključneblogerei opinion
leadereipozvatiihnasavetovanje
4. SEO PR programi (zaSaopštenja, tekstove…)

We know some people from
your company.
They're pretty cool online. Do
you have any more like that
you're hiding?
Can they come out and play?

5. UTEMELJENJE

1. Edukativniprogramizazaposlene
2. Procedure iVodičiokorišdenju
3. ImplementacijaProceduraiVodičai SM
strategije

SUN microsystems

1. Do not do anything stupid

2. Write about something you
know about

3. Make it interesting

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Dragana Djermanovic - informacija u eri konverzacije

1. INFORMACIJA U ERI KONVERZACIJE  IDEMO PROaktivno!

2. masmedijiv.s. medijmasa!

4. OKRUŽENJE  • MI smoinformacija • MI jednidrugimaverujemo • MI smobrži • MI znaMOviše • NE VERUJEMO KOMPANIJAMA!

5. BE PROACTIVE  Imidž Istraživanje Informisanje Korisničkapodrška Targetiranje offline medija Ideje, inspiracija, energija… KREATIVNOST!

14.

15.

16.

17.

18. ISTRAŽIVANJE  Kad god Zašta god Nadkoliko god … I od toga PRavimozabavu

19. LJUDI VERUJU U ONO ŠTO STVARAJU!

20.

21.

22.

23.

24.

25. INFORMISANJE 

26.

27. KORISNIČKA PODRŠKA 

28.

29. TARGETIRANJE OFFLINE MEDIA 

30. www.buzzmachine.com http://bit.ly/2gaDGq

31.

32. After 2 years... Dell learned Direct2Dell blog “They reached out to bloggers; they blogged; they found ways to listen to and follow the advice of their customers. They joined the conversation. That’s all we asked.” J. Jarvis www.PRpepper.com

33. Twitter  Dell 2 godine 35 naloga 9.000.000 $ od prodaje putem Twittera! www.PRpepper.com

34.

35. 1. REAKTIVNO 2. AKTIVNO 3. PROAKTIVNO

36. KAKO POČETI?

37. NUŽNOST USPEŠNE KOMPANIJE JE PROaktivnost!

38.

39.

40.

41.

42.

43.

44. 100milionamobilnihkorisnika…

45.

46.

47.

48. Via @JoshMartin

49. INTERNET U B&H  1,5 milionakorisnika Preko 100.000 blogova 800.000 FB naloga…

50. 1. PLANIRANJE 1. Ljudiusistemu: ko, šta, zašto… 2. Štaradikonkurencijaikolikodobro? 3. Jasnialatizamerenje 4. Strukturaizveštavanjaopostignutom

51. 2. OSLUŠKIVANJE 1. Listarelevantnihtermina (monitoring) 2. Definisanje opinion leader-a zavašu oblast 3. Monitoring relevantnekonverzacijekodrelevantnih opinion leader-a

52.

53. 3. ODGOVARANJE 1. Social Media u Plan kriznogkomuniciranja 2. Jasnapravilazaodgovaranje _odbranu 3. Definisanjeplatformizaodgovaranje

54.

55. 4. UTICAJ 1. Ključniučesnikukonverzaciji (sastranekompanije) 2. Program koncipiranjasadržajai time line 3. Definisatiključneblogerei opinion leadereipozvatiihnasavetovanje 4. SEO PR programi (zaSaopštenja, tekstove…)

56. We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play?

57. 5. UTEMELJENJE 1. Edukativniprogramizazaposlene 2. Procedure iVodičiokorišdenju 3. ImplementacijaProceduraiVodičai SM strategije

58. SUN microsystems 1. Do not do anything stupid 2. Write about something you know about 3. Make it interesting

59. BUDITE PROaktivni!

60. DRAGANA ĐERMANOVIĆ word_worth_world

Dragana Djermanovic - informacija u eri konverzacije

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Dragana Djermanovic - informacija u eri konverzacije