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PREA SIGNATURE REALTY Experience the Difference
LISTING PRESENTATION Presented by: Michelle Silies, Broker–Principal PREA SIGNATURE REALTY 1709 Park Avenue Saint Louis, Missouri 63104 Office:  314-397-3182 Website:    PREASignatureRealty.com E-Mail:    [email_address]
MEET YOUR REAL ESTATE PARTNER IN HISTORIC ST. LOUIS, MISSOURI
ABOUT PREA SIGNATURE REALTY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUR LISTING AGENT TEAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUR LISTING AGENT TEAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRACTICE AND SERVICE AREAS ,[object Object],[object Object]
REPRESENTATIVE CLIENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OUR BUSINESS PHILOSOPHY ,[object Object],[object Object],[object Object],[object Object]
COMMITMENT TO EXCELLENCE ,[object Object],[object Object],[object Object],[object Object],[object Object]
SALES CONSULTANT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LISTING PRESENTATION Key Point Summary
KEY OBJECTIVES ,[object Object],[object Object],[object Object]
UNDERSTANDING THE SALES PROCESS A Primer on Selling Your Home
STEP 1-SELECT A LISTING AGENT ,[object Object],[object Object],[object Object]
STEP 2—RESEARCH MARKET VALUE ,[object Object],[object Object],[object Object],[object Object]
STEP 3—PREPARING HOME FOR SALE ,[object Object],[object Object],[object Object],[object Object]
STEP 4—ORGANIZE DOCUMENTATION ,[object Object],[object Object],[object Object],[object Object]
STEP 5—PERFORM  PRE-LISTING INSPECTION ,[object Object],[object Object]
WHY DO A PRE-LISTING INSPECTION? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 6—REVIEW MARKETING PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 7—REVIEW TERMS OF LISTING ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 8—PREPARE DISCLOSURES ,[object Object],[object Object]
STEP 9—REVIEW MARKETING PLAN  AND COLLATERAL ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP 10—OPEN HOUSES ,[object Object],[object Object],[object Object]
STEP 11—REVIEW TRAFFIC REPORTS ,[object Object],[object Object],[object Object],[object Object]
FULL OWNER PARTICIPATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BEYOND THE OWNER’S CONTROL ,[object Object],[object Object],[object Object],[object Object],[object Object]
COMPARATIVE MARKET ANALYSIS Pricing Your Home to Sell
WHAT IS A CMA?  IT ISN’T AN APPRAISAL. ,[object Object],[object Object]
COLLECTING DATA ON SUBJECT PROPERTY ,[object Object]
COLLECTING DATA ON COMPARABLE SALES ,[object Object]
COLLECTING DATA ON CURRENT LISTINGS ,[object Object]
COLLECTING DATA ON EXPIRED LISTINGS ,[object Object]
MAKING ADJUSTMENTS FOR DIFFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RECONCILING VALUES – ESTABLISHING A VALUE RANGE ,[object Object]
REVIEW CURRENT LISTINGS AND EXPIRED LISTINGS TO DETERMINE “WHAT WILL SELL” ,[object Object],[object Object],[object Object]
INTELLIGENT PRICING – WHY DOES IT MATTER? ,[object Object],[object Object]
PRICE REDUCTIONS - WHY SHOOTING HIGH AND THEN REDUCING THE LIST PRICE IS A BAD IDEA? ,[object Object]
THE MARKETING PLAN Maximum Exposure
MARKETING FOCUS – GO WHERE THE BUYERS ARE OR WHERE THE BUYERS ARE LOOKING – REALTORS, THE INTERNET AND LOCALISM
THE MARKETING PLAN Realtor Outreach
MARKETING BASICS – REALTOR OUTREACH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE MARKETING PLAN Internet Marketing
CHANGING SEARCH DYNAMICS – UNDERSTANDING THE IMPACT OF THE INTERNET ON MARKETING & SALE OF REAL ESTATE ,[object Object],[object Object],[object Object],[object Object],[object Object]
CHANGING SEARCH DYNAMICS – UNDERSTANDING THE IMPACT OF THE INTERNET ON MARKETING & SALE OF REAL ESTATE ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS BASED ON STATISTICAL STUDIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING BASICS – INTERNET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAXIMUM EXPOSURE ON THE INTERNET
SEARCH PORTALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LISTING AGGREGATORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LISTING SYNDICATORS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL & PROFESSIONAL NETWORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIGITAL WORD OF MOUTH – LISTING INFORMATION SENT TO OVER 50 SOCIAL NETWORKING SITES
BLOGS AND MICRO-BLOGGING SITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REAL ESTATE COMMUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AGENT AND COMPANY WEBSITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEARCH ENGINE OPTIMIZATION ,[object Object]
THE MARKETING PLAN Localism
LOCALISM – FOCUS LOCAL MARKETING  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE MARKETING PLAN Other Marketing Tools
OTHER MARKETING TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOME SALE PREPARATION PLAN Curb Appeal and the Need to Be in Showing Ready Condition
Maximizing First Impressions – Curb Appeal Matters
Maximizing First Impressions – Clean, Clear & Bright
Preparing for Successful Open Houses & Showings
Preparing for Successful Open Houses & Showings
Preparing for Successful Open Houses & Showings
THE NEXT STEP Your Move
Initial Steps – The Starting Process Listing Presentation Review Comparative  Marketing Analysis  Review Marketing Plan Prepare Home for Sale
The Listing Cycle Implement Marketing Plan Manage Sales Process Approve Listing Proposal
Maximum Timelines – Knowing What to Expect
TESTIMONIALS The Word on the Street
STAFF TESTIMONIALS ,[object Object],[object Object]
STAFF TESTIMONIALS ,[object Object],[object Object]
STAFF TESTIMONIALS ,[object Object],[object Object]
STAFF TESTIMONIALS ,[object Object],[object Object]
REALTOR TESTIMONIALS ,[object Object],[object Object]
REALTOR TESTIMONIALS ,[object Object],[object Object]
CUSTOMER TESTIMONIALS ,[object Object],[object Object]
CUSTOMER TESTIMONIALS ,[object Object],[object Object]
CUSTOMER TESTIMONIALS ,[object Object],[object Object]
ATTORNEY TESTIMONIALS ,[object Object],[object Object]
ARTICLES ON PREA SIGNATURE REALTY COMPANY BLOG Local Experts and Experienced Professionals
REAL ESTATE ARTICLES ,[object Object],[object Object],[object Object],[object Object]
Our Office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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PREA Signature Realty Listing Presentation

Editor's Notes

  1. If you have PowerPoint Software you may customize these slides to fit both your needs and the needs of your clients. Note to Sales Associate: (The italicized font in the notes section is the dialogue that accompanies the Listing Presentation Slides) Thank you for allowing me to present the results of the research I did in gathering information on your property. I think you will agree that price is not going to matter if you don’t feel that my company and I are going to provide the service and results you seek. I’d like to take a few minutes to show you why you should let CENTURY 21 help you get your house sold.