2. PRESENTATION OVERVIEW
REALOGY REAL ESTATE DIVISION
COLDWELL BANKER REAL ESTATE DIVISION
COLDWELL BANKER AUSTRALIA

3. C O L D W E L L B A N K E R PA R E N T C O M PA N Y
Realogy’s Real Estate Franchise & Brokerage Network:

4. REAL ESTATE
CORPORATION

5. COLDWELL BANKER
REAL ESTATE CORPORATION
An Incredible Success Story:
Founded in 1906 by Colbert Coldwell and Benjamin Arthur Banker
after the great San Francisco earthquake and fire.

6. COLDWELL BANKER
REAL ESTATE CORPORATION
Coldwell Banker began as a commercial real estate company.
In 1937 they opened a residential real estate department.
In the 1950’s Coldwell Banker began to expand to Phoenix.
1960’s Seattle, 1970’s Atlanta, Chicago, & Washington D.C.
By 1976 Coldwell Banker offices opened coast to coast.

7. COLDWELL BANKER
REAL ESTATE CORPORATION
In 1994 the first international franchise office was opened in
Toronto, Canada.
Offices in the Caribbean, Europe and Australia followed.
Global turnover is now over 265 billion

8. GLOBAL NETWORK
49 Countries - 3,325 Offices - 97,000 Sales Associates

9. GLOBAL NETWORK
Australia (25) Honduras (3)
Romania (11)
Aruba (1) India (1)
Singapore (3)
Bahamas (8) Indonesia (27)
South Korea (6)
Belize (1) Ireland (10)
St Kitts (2)
Bermuda (1) Italy (5) St Lucia (1)
Canada (241) Japan (30)
St Martin (France) (1)
Cayman Islands (4) Jamaica (2)
Turkey (9)
Kuwait (2)
China, Hong Kong (86) Turks & Caicos Isles (1)
Korea (4)
Costa Rica (11) Lebanon (10) UAE (3)
Malta (1) Venezuela (39)
Columbia (10) Vietnam
Mexico (48)
Czech Republic (1) Virgin Islands (British) 1
Netherlands (41)
Dominican Republic (8) Netherlands Antilles (2) Virgin Island (USA) 5
Ecuador (1) Nicaragua (2)
Egypt (14) Panama (3
France (10) Peru (5)
Puerto Rico (1)
Greece (1)
Guatemala (1)

10. AWARDS & RECOGNITION PROGRAM

12. RESIDENTIAL OFFICES IN AUSTRALIA
QUEENSLAND
Coldwell Banker Australasian Property Alliance – Hawthorn, Brisbane
Coldwell Banker Coldwell Banker Barrier Reef – Cairns & Port Douglas
Coldwell Banker Carter Real Estate –Kirra, Gold Coast
Residential Offices Coldwell Banker Discovery Coast Realty – Agnes Water, Discovery Coast
Coldwell Banker Elite Properties - Palm Beach, Gold Coast
Coldwell Banker GC Property Group - Main Beach & Labrador, Gold Coast
Coldwell Banker Inspire – Hamilton, Brisbane
Coldwell Banker Ledgerwood Realty – Paradise Point, Gold Coast
Coldwell Banker New Homes, Watermark Homes – Beenleigh, Gold Coast
Coldwell Banker Property Direct – West End, Brisbane
Coldwell Banker Special Projects – Miami, Gold Coast
Coldwell Banker Surfers Realty– Surfers Paradise, Gold Coast
NEW SOUTH WALES
Coldwell Banker Cripps & Cripps – Sutherland & Cronulla
Coldwell Banker Double Bay - Double Bay, Sydney
Coldwell Banker Regency Realty – Chatswood
Coldwell Banker Premier Real Estate - Kincumber
Coldwell Banker South West Realty – Wattle Grove
VICTORIA
Coldwell Banker Napoleone Realty – Doncaster East

13. COMMERCIAL OFFICES IN AUSTRALIA
Coldwell Banker QUEENSLAND
Commercial Offices Coldwell Banker Commercial Property Direct – Brisbane
Coldwell Banker David Taylor Commercial Realty – Brisbane
Coldwell Banker GC Property Group – Gold Coast
Coldwell Banker Elite Commercial – Gold Coast

14. OFFICES
Coldwell Banker Elite Properties – Gold Coast

15. OFFICES
Coldwell Banker GC Property Group – Gold Coast

16. COLDWELL BANKER MERCHANDISE

17. COLDWELL BANKER BRANDING

18. COLDWELL BANKER BRANDS

19. PROPERTY SIGN BOARDS

20. PRINT ADVERTISING

21. MARKETING DIRECT MAIL

22. ON-LINE ADVERTISING TEMPLATES
Easy-to-use Coldwell Banker advertising
templates are available via your local
newspaper groups on-line system.

23. ON-LINE SERVICES
“We pride ourselves on continually striving to
“raise the bar” in the real estate industry”.

24. NATIONAL WEBSITES
www.coldwellbankerpreviews.com.au
www.coldwellbanker.com.au

25. CB NATIONAL WEBSITES
www.cbcommercial.com.au

26. NATIONAL WEBSITES
 Realestate.com.au
 Homehound.com.au
 Domain.com.au

27. INTERNATIONAL WEBSITES
Coldwell Banker became the 1st real
estate brand to have a presence on-line,
www.coldwellbanker.com was
established in 1996.

28. INTERNATIONAL WEBSITES
 Coldwellbanker.com
 Coldwellbankerpreviews.com
 Luxuryrealestate.com
 Primelocation.com (optional)
 Loopnet.com (optional)

29. INTERNATIONAL WEBSITES
www.cbcworldwide.com

30. INTERNATIONAL AFFILIATIONS
 http://www.hifx.com/
 http://www.moneycorp.com/

31. “AGENT BOX” – CRM SYSTEM
With the advent of new technology,
the real estate industry has shifted its focus to “value-added” services.
• It’s about technique • Technology
• Customer and client convenience
• Service, attention, professionalism and value.

32. SOCIAL NETWORKING

33. SEARCH ENGINE OPTIMISATION & PAY PER CLICK

34. COLDWELL BANKER TRAINING
Marketing and Systems Training
• Coldwell Banker Orientation
• Previews International Orientation and Certification
• Agent Box (CRM System)

35. BRAND INITIATIVES 2009/2010

36. NATIONAL RUGBY LEAGUE
SPONSORSHIP.

38. Sharks will play in four states of Australia and New Zealand in 2010.

39. 18 FOOT SKIFF SPONSORSHIP
SYDNEY HARBOUR

40. Racing on Sydney Harbour - October 2009 to March 2010
• Fleet of over 30 sponsored boats
• Other Key Brands
Panasonic, Asko, Channel 7, Fisher and Paykel, De’Longhi/Rabbitohs).