Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012 Section II. The Web 2.0 and the Impact to the World http://www.ncontacto.com/el-negocio-es-social.html

1. I. And the World changed…
Web 2.0 and the impact to the World
“There is little doubt that we are in the midst of a revolution of a much
more profound and fundamental nature than the social and political
revolutions of the last half century.” ‐ Arthur Erickson

2. 1. Old Good Days
2. What is Web
2.0 ?
3. Understanding
effects of Web
2.0
Topics

3. Old Good Days!

4. Once upon a time…

5. People

6. Share
Express

7. Trust
Recommendations

8. Meet people
Match making

9. Reputation
Management
Analytics
Social CRM

10. VOIP
Skype

11. Email
Wall posting

12. SMS
Micro‐blogging

13. Discussion forums
Chats

14. One‐to‐one
commerce
CRM
Customer
communities
Shopping
ranking

15. Affiliation
communities
Location
based
marketing
Customer
feedback

16. Ecommerce shopping
Personalized
shopping experience
Reccomendations

17. Multi‐player gaming
Social games
Fan driven communities

18. Internet Radio
Music streaming
Music sharing

19. Photo
sharing
Video
sharing

20. Facebook
pages
Google+
circles
My Space
pages

21. Twitter
campaigns
Text
chains

22. Wikis
Anonymous email
External boards / UseNet

24. Is n’t it?

25. “Web 1.0 was
Commerce
Web 2.0 is
People”
‐ Ross Mayfield
What is Web 2.0?

26. WWW was Web 2.0
born! Conference
Linkedin Facebook
Google
Twitter
2000
1990 2010
sixdegrees
Friendster
Mosaic (Netscape) Yahoo!
MySpace
.com Bubble
Source: Wikipedia
History

27. Web 1.0 Web 2.0
“the mostly read‐only Web” “the widely read‐write Web”
250,000 sites 367,000,000 sites
collective
intelligence
User
Published
generated
content
content
45 million global users 2 billion+ global users
Source: Wikipedia, Netcraft 1996 2011
Increased scale of users and content….

28. Technology
Social
Computing
Social change
Source: Forrester
Convergence of Technology and People 28

29. Web 1.0 Web 2.0
www.whitehouse.gov (1997) www.whitehouse.gov (Now!)
Read Read, write,
contribute
What’s changed

30. Web 1.0 Web 2.0
Frontpage 98 www.weebly.com
Web coders Anyone
What’s changed

31. Web 1.0 Web 2.0
Netscape Communicator 4.61 Google Chrome
iOS App
RSS Reader
Web browsers Multiple Access
What’s changed

32. Web 1.0 Web 2.0
Geeks Everybody
What’s changed

33. Connected Organizations
Web 1.0
• Millions
Connected People
Web 2.0
• 6 Billion
Connected Devices
Web 3.0
• 100 Billion
Connected Intelligences
Web 4.0
• 1 Trillion
The Impact of Technology

34. Web 1.0 Web 2.0

35. IV. Understanding Effects of Web 2.0

36. “You are better off
You do not need to
understanding Human 1.0 –
understand the Web 2.0
not as individuals, but as
technologies
hyper‐social creatures"
To understand how to do business in a 2.0 world…

37. It’s more about the people than the technology

38. Connect & Communicate

39. What’s happen?

40. Reciprocidad Social Framework Fairness
Mimicking Others We Like Gathering Meritocracy
Source: The Hyper‐Social Organization – F. Gossieaux & E. Moran
Hyper‐Social Traits

41. Knowledge network – not
Tribes – Not Market Segments
information channel
Human‐centricity – not Emergent messiness – not
Company‐centricity hierarchical fixed processes
Hyper‐Social companies think differently

42. I‘m 52. I don’t understand this social
technology stuff…
• Similar than
“physical” social
stuff
• Without
constrains of
time or space
But…

43. Meet people,
start
conversations
Answer questions,
help others
Ask questions,
trust others’
advice
Build
relationships
Dealing with Social Technologies

44.  Meet people,
start
conversations
 Answer
questions,
help others
 Ask
questions,
trust others’
advice
 Build
relationships
Same On‐line

45. Q&A