Digital Influence : what's at stake for advertisers?

•

5 gostaram•611,545 visualizações

Influencers and Digital Influence : 4 issues and challenges for Communication and Marketing Directors. You'll find tips for CMOs to improve communication relationship with influencers. Presentation done in Paris during "The Futur of Influence" conference with Publicis Net Intelligence and TraackR.com

Aperfeiçoamento pessoal Negócios Tecnologia

Inﬂuencers & Digital Inﬂuence
What s at stake
for Marketers & Communication Managers?
@PPCApril 18th, 2013 #TFOI

@PPC
/ Head of Innovation / Blogger : bit.ly/chezPPC
YouTube.com/videopeps / Creator of French Top30 of Inﬂuent Journalists
/ @SlashGen / @TweetBosses / @PKlesparents

1.025
friends
3.615
followers
1.889
contacts
7.238
subscribers
2.987
followers

And what do real inﬂuencers
think about inﬂuence ?

Inﬂuencers & Digital
Inﬂuence
What s at stake
for Marketers & Communication
Managers?
@PPC

TO BE HEARD
BRANDS
NEED TO YELL
LOUDER AND
LOUDER...
http://goo.gl/WtF6C

http://goo.gl/WtF6C
Mrs Smith
doesn t
work
anymore!!!

FlickR / asleeponasunbeam
Social persuasion is important to consider

http://goo.gl/AexR5
the
relationship
challenge

http://goo.gl/WtF6C
Source ReceiversMedia
Message

image : CaptainDash
who is the owner
of the relation?

image : Détectives de France
the owner of relationship is dead

Source Receivers
FlickR / asleeponasunbeam

chacun d’entre-nous
peut devenir
un influenceur
parce que
chacun d’entre-nous
peut devenir
un media !
Each of us
can become
an inﬂuencer
because each of us
can become
a media

http://goo.gl/AexR5
the
content
challenge

Why an inﬂuencer will talk about
your offer/product/service?

mobile x share x transmedia
=
communication
@PPC

FlickR / the-g-uk
do not
mingle
aura
vs.
relevance

http://goo.gl/AexR5
l’enjeu
de la
posture

life skills
FlickR / notsogoodphotography

Marcom are doing a great job!
it’s changing every other day!!
@PPC

FlickR / Julie Danielle
moving
from a DEALER
to a LEADER

Mais conteúdo relacionado

Destaque

Mobile Marketing : 11 scénarios simples pour augmenter ses ventes in store vi...

CUSTOMER INSIGHT

Panorama des objets connectés permettant de suivre notre état de santé

VEZIN Fabrice

This presentation provides insight into my UNDESTANDING of netnography as a QUALITATIVE and EXPLORATORY OBSERVATIONAL research approach. By listening to natural occurring CONSUMER DIALOGUE in ONLINE COMMUNITIES Netnography allows to gain UNBIASED CONSUMER INSIGHTS and DEEP UNDERSTANDING of explicitly verbalized and implicitly existing NEED- and SOLUTION-INFORMATION of highly INVOLVED CONSUMERS. Furthermore for us it is a great approach to start consumer-centric (open) INNOVATION and COCREATION projects.

Netnography - Insights2.0 derived from Online-Communities

Steffen Hück

What is social media research (Netnography + insight communities)

nous sommes vivants

Strategy deck

Jean Allary

On November 19th, 2015, I gave a presentation on the first UBX Conference in Munich. This was a special experience! My thanks go out to the Virtual Identity team for making this possible. The introduction of the talk: "Ingmar de Langeis is a strong believer that marketing in the digital age is about usefulness and branding should be more utilitarian. In his presentation he will talk about 'How to create brand utility' (www.brandutility.net). He already helped many brands in this respect."

Useful brands by Ingmar de Lange. UBX Conference 2015, Munich

Ingmar de Lange

7 trends 2016

TBWA\Corporate

Réinvestir le corps

Dagobert

Destaque (8)

Mobile Marketing : 11 scénarios simples pour augmenter ses ventes in store vi...

Panorama des objets connectés permettant de suivre notre état de santé

Netnography - Insights2.0 derived from Online-Communities

What is social media research (Netnography + insight communities)

Strategy deck

Useful brands by Ingmar de Lange. UBX Conference 2015, Munich

7 trends 2016

Réinvestir le corps

Semelhante a Digital Influence : what's at stake for advertisers?

Is Content Marketing Dead? If So, How to Revive It

Eric T. Tung

Tips and Tracks: measuring, demonstrating ROI and persuading your managers

Tracy Playle

Reflections on Leadership-Women's Business Conference

Square Martini Media

While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size. In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future. The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology. To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe Listen to his podcast Disruptive FM Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books http://geoffreycolon.net http://amacombooks.org

Disruptive Marketing for CMOs is the New Normal

Geoffrey Colon

This is the full slidedeck of our Smartees Seminar on ‘the Chief Consumer Officer’, hosted in Ghent on 24 April 2014. The presentation elaborates on how you can structurally collaborate with your consumers and how to bring all internal stakeholders on board and activate them to take relevant action. All of this illustrated with client cases of ATAG and the Belgian Football Association (KBVB).

The Chief Consumer Officer Smartees Seminar

InSites on Stage

EBMS Social Media Part 1

McKee-Pownall Equine Services

The third Festival of Public Relations (PRFest) took place 14-15 June, 2018 in Edinburgh. It's the only event of its kind in the world. Practitioners travelled to Edinburgh to continue professional development, by learning, sharing, collaborating and networking. Friday's slides include: - Lucy-Rose Walker and Gayle Mann - entrepreneurial mindset - Emma Leech - Harnessing People Power in PR - (John Brown's PDF will be uploaded separately due to the files not being able to be integrated within powerpoint) - Andrew Bruce Smith - three sprints; Google Analytics, Data Studio and Tag Manager - Laura Sutherland (PRFest Founder) - Enterprise social networking - Betsy Reed - Communicating sustainability For information about PRFest visit www.prfest.co.uk

PRFest - Friday, 15 June 2018

PRFest

Digital disruption opens up a new range of communication, product and service opportunities for (health insurance) companies. The health activation trend makes the patient manage his health more actively and in turn creates new (prevention) opportunities for health insurance companies. The rise of both trends increases the importance of customer experience even more, while it already was very decisive for the satisfaction with a certain health insurance brand. Or is it?

Damn, it's not about customer experience

Christophe jauquet

Viral Video - ITU talk, Autumn 2013

Marta Karolina Olsen

Twitter 201: Adding Twitter to Your Strategic PR Toolbox

Burrelles Luce

Make The Most Of Your Digital Spend

Kantar

Those of us planning, designing, building or supporting Drupal for others are increasingly working for people who see that work through the lens of Marketing. This session will start by looking at the big picture of what's happening in the web market (Wix, WordPress, Sitecore, etc.), where Drupal fits today and how that evolution involves marketing professionals. Put another way, if Drupal is becoming the tool for Ambitious Digital Experiences, those experiences are paid for by Marketing budgets. If you’ve come to Drupal via tech ("Come for the code" as we like to say) you might not have an intuitive grasp of the language and concerns of marketing professionals. This session will explain what Marketers do (it’s different than Sales!), how they do it and what matters to them. Come to this session for an overview of Drupal in the web market, a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!). You will leave this session with a better understanding why marketers matter to Drupal professionals, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them. Learning Objectives & Outcomes Come to this session for a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!). We’ll start with the big picture and dive down into how things fit together and why they matter.

Drupalers Guide to Marketing: DrupalCon Seattle

Drew Gorton

Social Media Marketing - 10 things you must know

Antoine Dupont

Jeff davis

MediaPost

10 Remarkable Discoveries About Inbound Marketing in Europe

HubSpot

Building a Social Video Strategy - WistiaFest 2015

Phil Nottingham

Crisp and Chips in Italy - Digital landscape Analysis

Simone Luciani

Social Retailing english

Arjen Jelsma

Coffee Crew Retreat081509

Square Martini Media

소셜 미디어 마케팅 이야기

binssii

Semelhante a Digital Influence : what's at stake for advertisers? (20)

Is Content Marketing Dead? If So, How to Revive It

Tips and Tracks: measuring, demonstrating ROI and persuading your managers

Reflections on Leadership-Women's Business Conference

Disruptive Marketing for CMOs is the New Normal

The Chief Consumer Officer Smartees Seminar

EBMS Social Media Part 1

PRFest - Friday, 15 June 2018

Damn, it's not about customer experience

Viral Video - ITU talk, Autumn 2013

Twitter 201: Adding Twitter to Your Strategic PR Toolbox

Make The Most Of Your Digital Spend

Drupalers Guide to Marketing: DrupalCon Seattle

Social Media Marketing - 10 things you must know

Jeff davis

10 Remarkable Discoveries About Inbound Marketing in Europe

Building a Social Video Strategy - WistiaFest 2015

Crisp and Chips in Italy - Digital landscape Analysis

Social Retailing english

Coffee Crew Retreat081509

소셜 미디어 마케팅 이야기

Último

Booking Contact Details WhatsApp Chat: +91-7738596112 Moblie number:- +91-7738596112 Mumbai Escort Service includes providing maximum physical satisfaction to their clients as well as engaging conversation that keeps your time enjoyable and entertaining. Plus they look fabulously elegant;$S2 making an impressionable. VIP call girl and escort service Mumbai and Mumbai. Will conform to you and obey all your words. You can do everything with them to satisfy your sexual needs Independent Escorts Mumbai understands the value of confidentiality and discretion - they will go the extra mile to meet your needs. Simply contact them via text messaging or through their online profiles; they'd be more than delighted to accommodate any request or arrange a romantic date or fun-filled night together. We provide - Flexibility Choices and options Lists of many beauty fantasies Turn your dream into reality Perfect companionship Cheap and convenient In-call and Out-call services And many more.

Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...

mitaliverma221

Emotional Freedom Technique Tapping Points Diagram.pdf

aprilross605

Social Learning Theory presentation.pptx

umef01177

the Husband rolesBrown Aesthetic Cute Group Project Presentation

brynpueblos04

SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx

StephenMino

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Dadar West Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Dadar West Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Dadar West Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls

Deepika Singh

February 2024 Recommendations for newsletter

ssuserdfec6a

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Colaba Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Colaba Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Colaba Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Colaba Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls

Deepika Singh

Pokemon Go... Unraveling the Conspiracy Theory

drae5

March 2023 Recommendations for newsletter

ssuserdfec6a

Exploring Stoic Philosophy From Ancient Wisdom to Modern Relevance.pdf

Mindful Wellness Journey

Model Call Girl Services in Delhi reach out to us at 🔝 9953056974🔝✔️✔️ Our agency presents a selection of young, charming call girls available for bookings at Oyo Hotels. Experience high-class escort services at pocket-friendly rates, with our female escorts exuding both beauty and a delightful personality, ready to meet your desires. Whether it's Housewives, College girls, Russian girls, Muslim girls, or any other preference, we offer a diverse range of options to cater to your tastes. We provide both in- call and out-call services for your convenience. Our in-call location in Delhi ensures cleanliness, hygiene, and 100% safety, while our out-call services offer doorstep delivery for added ease. We value your time and money, hence we kindly request pic collectors, time-passers, and bargain hunters to refrain from contacting us. Our services feature various packages at competitive rates: One shot: ₹2000/in-call, ₹5000/out-call Two shots with one girl: ₹3500 /in-call, ₱6000/out-call Body to body massage with sex: ₱3000/in-call Full night for one person: ₱7000/in-call, ₱10000/out-call Full night for more than 1 person : Contact us at 🔝 9953056974🔝. for details Operating 24/7, we serve various locations in Delhi, including Green Park, Lajpat Nagar, Saket, and Hauz Khas near metro stations. For premium call girl services in Delhi 🔝 9953056974🔝. Thank you for considering us

Girls in Mahipalpur (delhi) call me [🔝9953056974🔝] escort service 24X7

9953056974 Low Rate Call Girls In Saket, Delhi NCR

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Goregaon West Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Goregaon West Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Goregaon West Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Goregaon West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls

Deepika Singh

2023 - Between Philosophy and Practice: Introducing Yoga

Raphaël Semeteys

KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...

Cara Menggugurkan Kandungan 087776558899

Digital Influence : what's at stake for advertisers?

1. Inﬂuencers & Digital Inﬂuence What s at stake for Marketers & Communication Managers? @PPCApril 18th, 2013 #TFOI

2. @PPC Good Evening @all

3. @PPC / Head of Innovation / Blogger : bit.ly/chezPPC YouTube.com/videopeps / Creator of French Top30 of Inﬂuent Journalists / @SlashGen / @TweetBosses / @PKlesparents

4. 1.025 friends 3.615 followers 1.889 contacts 7.238 subscribers 2.987 followers

5. @PPC Let’s be clear

6. I’m inﬂuent

7. Proof?

8. I’ve got medals

9. FlickR / LenDog64

10.

11.

12. over 7 million views on YouTube

13.

14. I’ve got a big Klout

15. is @PPC an inﬂuent?

16. NO

17. all of this is a joke

18. Score measures NOT inﬂuence! popularity

19. FlickR / Tantek

20. And what do real inﬂuencers think about inﬂuence ?

21. Testimonies http://youtu.be/KdWmmzJObhY

22. Inﬂuencers & Digital Inﬂuence What s at stake for Marketers & Communication Managers? @PPC

23. 4 issues and challenges

24. http://goo.gl/AexR5 a new deal

25. TO BE HEARD BRANDS NEED TO YELL LOUDER AND LOUDER... http://goo.gl/WtF6C

26. http://goo.gl/WtF6C PUSH REPETITION GRP

27. results?

28. http://goo.gl/WtF6C

29. http://goo.gl/WtF6C Mrs Smith doesn t work anymore!!!

30. proof?

31. source : Nielsen avril 2012

32. so?

33. FlickR / asleeponasunbeam Social persuasion is important to consider

34. and?

35.

36. http://goo.gl/AexR5 the relationship challenge

37. http://goo.gl/WtF6C Source ReceiversMedia Message

38. this simplistic scheme

39. is one century old

40. now

41. image : CaptainDash who is the owner of the relation?

42. VP Marketing?

43. Salesman?

44. Marketing Director?

45. Advertising agencies?

46. community managers?

47. CEOs using Twitter?

48. PR agencies?

49. Communication VP using Twitter?

50. bloggers?

51. inﬂuential twitteres?

52. ?

53. image : Détectives de France the owner of relationship is dead

54. Source Receivers FlickR / asleeponasunbeam

55. SourceReceivers FlickR / asleeponasunbeam

56. Communication

57. is no longer

58. source to receivers

59. now this is

60. source with receivers

61. all together!

62. source is media

63. receiver is media

64. chacun d’entre-nous peut devenir un influenceur parce que chacun d’entre-nous peut devenir un media ! Each of us can become an inﬂuencer because each of us can become a media

65. proof?

66.

67. Image : Inﬂuencia.net

68. then?

69.

70. so what?

71. what place

72. for the MarCom?

73. FlickR / asleeponasunbeam

74. http://goo.gl/AexR5 the content challenge

75. Why an inﬂuencer will talk about your offer/product/service?

76.